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Spotify’s ‘Roz Ke Kaam Fun Banao’ — Eight Films Turn Chores Into Music Moments
Eight films across five languages sell Spotify as the chore soundtrack — 98% of Indian users already call it essential to the daily routine ~ Mumbai,…
Prudential Health’s ‘Sense Banta Hai’ — First Campaign Makes Insurance Feel Obvious
Prudential Health India drops its first brand film set with Sharib Hashmi — three family messes, one punchline: when cover matches the need, sense banta hai…
KFC India Hits ChatGPT Ads — First QSR in the Conversation
EssenceMediacom’s Gurjot Shah Singh flags KFC’s ChatGPT ads as live — first QSR on the platform, pitched as presence at the moment of food intent ~…
World Gold Council’s ‘First Diwali’ — Belonging Gets a Shared Ring Moment
BBDO India’s next ‘The Moment is Gold’ chapter turns a young couple’s first Diwali into a cousin-ring ritual of belonging — gold as lifestyle, not just…
Instamart’s ‘Switch’ — Habit Shopping Gets a Friendly Nudge
A 25-year namkeen “anniversary” joke turns Instamart’s platform proposition into a simple ask: try something better, not just something familiar
BHIVE’s First Brand Film — Milind Soman Declares ‘Now THIS Is an Office’
India’s campus coworking brand drops its debut film — cramped desks give way to pickleball, walking meetings and a lifestyle-at-work pitch ~ Bengaluru, September 2026: BHIVE…
Hyundai Names Sheetal Devi Brand Ambassador — Progress for Humanity Goes On-Court
World No. 1 para archer and Arjuna Awardee steps up from Samarth ally to full brand face for inclusion-led Hyundai India marketing ~ Gurugram, September 2026:…
Nihar Naturals’ ‘Kaala Teeka’ for Bihar — Hair Beauty Gets a Local Language
Marico’s first Bihar-only Nihar film turns a mother-daughter kaala teeka into ‘Poshan Bhare Khil-Khilate, Nikhre-Saware Baal’ ~ Mumbai, September 2026: Marico has rolled out Nihar Naturals’…
Britannia Milk Bikis’ ‘Poo Potta Border’ — Tamil Nadu’s Biscuit Ritual Gets a Love Story
Generations named the flower-border bite. Talented and Solomon Pappaiah turn ‘poo’ into ‘anbu’ for Milk Bikis Classic ~ Chennai, September 2026: Britannia Milk Bikis has turned…
FirstClub Enters Bigg Boss Kannada — Rukmini Vasanth Fronts ‘Real Boss of Quality’
Bengaluru grocery app walks into the house with quality checks cast as a trial by fire — and a dedicated in-show task ~ Bengaluru, September 2026:…
Just In Time’s ‘Watching Out For You’ — Ayushmann Makes Watch Choice Personal
Two films with Ayushmann Khurrana shift Just In Time from shelf choice to personal discovery across 100+ stores ~ Mumbai, September 2026: Omnichannel watch retailer Just…
Laxmi Dental’s Illusion Zirconia — Madhuri Dixit Ends the ‘Whatever’ Crown Choice
Two clinic films flip casual “whatever” answers — Madhuri Dixit pushes families to pick Illusion Zirconia with intent ~ Mumbai, September 2026: Laxmi Dental Limited has…