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Odomos’ ‘Dengue Mukht Bharat’ — Daytime Mosquito Risk Gets a Nationwide Push
Dabur’s Odomos turns monsoon protection into a school-and-community awareness drive against daytime dengue mosquitoes ~ New Delhi, September 2026: Odomos, India’s No. 1 personal-application mosquito repellent…
Hashtag Orange Wins Frankfinn Mandate — Gen Z Fly High for Cabin Crew Skilling
Digitally-first agency Hashtag Orange takes integrated media, social and performance for Frankfinn Institute of Air Hostess Training — a 33-year aviation skilling brand rewriting how Gen…
InstaMoney’s Life Doesn’t Wait’ — Credit for Moments That Won’t Pause
Digital lender InstaMoney puts the need before the loan as Somesh Sharma and Mallika Nayak play out unplanned money moments ~ Mumbai, September 2026: Digital lending…
Pollinate Labs Wins 4700BC Rebrand — Gourmet Snacking Brand Scales Past Popcorn
Mumbai design house Pollinate Labs takes strategic repositioning, identity, packaging and gifting for 4700BC as the Marico-backed brand pushes beyond snack aisles ~ Mumbai, September 2026:…
Lifelong Turns Noida Metro Into Self-Care — Foot Massager Meets Tired Commuters
Lifelong plants foot-massager creatives across nine Noida Metro Aqua Line stations turning the commute’s tired feet into the media brief ~ Noida, September 2026: Lifelong, the…
Amazon Opens Creator Connections — 1.65 Lakh Creators Meet Brand Campaigns
Amazon India rolls out Creator Connections so eligible influencers can pick brand campaigns that fit their audience — and earn on clicks and conversions ahead of…
YAAP Wins Parle Candy Culture — Integrated Creative & Media for Kismi to Mango Bite
After a multi-agency pitch, YAAP takes Parle Products’ digital-first confectionery platform — social, creators, content and media buying under one roof
Tata Trusts’ ‘Vajood Rahe Maujood’ — Dementia Film Puts Identity Before Forgetfulness
Tata Trusts’ dementia campaign follows a mother and son — Geeta Agarwal Sharma and Priyanshu Painyuli — to show how early signs get dismissed as ageing…
ReBid Puts ChatGPT Ads on Its Agentic Platform — Plan, Activate, Analyse Beside Google & Meta
Mumbai martech ReBid folds ChatGPT Ads into the same agentic stack as Google, Meta, LinkedIn, X, Snapchat and DV360 — OpenAI’s ads already past a $1…
Häfele’s Second Sachin Film — Custom Cabinet Fronts Maximise the Kitchen
Häfele India drops film two with Sachin Tendulkar — Customisable Cabinet Fronts under ‘Maximising what matters the most’, colours and finishes as the new kitchen flex
Rado’s ‘The Search’ — Hrithik Roshan Crafts Centrix Open Heart Diamonds
Global ambassador Hrithik Roshan turns a memory into a gift — Captain Cook on his wrist, Centrix Open Heart Diamonds in plasma high-tech ceramic at the…
Gargi Puts Mithila Palkar on Festive Silver — ‘Silver for the Life You Lead’
P N Gadgil & Sons’ fashion-jewellery label kicks off the festive season with Mithila Palkar — 925 sterling silver framed for everyday wear, gifting and kids,…