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Rural Gen Z buys widest basket at 19.1 categories a month
WPP Media and Kantar's Rural Barometer 2026 shows Gen Z buying across 19.1 categories monthly, with AI use and creator-led discovery reshaping rural India.
Shah Rukh Khan Tops TV Ad Visibility as Celebrity Ads Dip 17%
Celebrity TV ad volumes fell 17% in Jan-Sep 2026, yet Shah Rukh Khan still leads visibility at 26 hours a day; Akshay Kumar tops brand count.
Celebrity TV ads fall 17%; Shah Rukh Khan stays most visible
TAM AdEx reports 17% fewer celebrity-led TV ads in Jan-Sep 2026, while Shah Rukh Khan led visibility and Akshay Kumar led brand associations.
59% of advertisers see retail media as full-funnel
Amazon Ads, MMA India and WPP Media find 82% of Indian advertisers are not fully executing full-funnel marketing, even as 59% see retail media as full-funnel.
81% of Indian Marketers Still Prioritise Reach Over Attention
Only 17% of Indian marketers rank attention quality in their top three media metrics, finds the Beyond Reach report. But 86% would shift budgets with stronger…
Identifying CGI Marketing’s Power: Changing Brands in the Digital Era
In today's digital landscape, marketing strategies are constantly evolving to meet the demands of consumers. One such strategy that has gained significant traction in recent years…
Influence of Meta
A Comprehensive Guide to Understanding Its Impact Meta, the tech giant behind transformative platforms like Facebook, Instagram, WhatsApp, and Oculus, wields a profound influence on the…
7 Layers of Meta for Next-Level Connectivity
Meta, the pioneering force behind innovative technology solutions, is proud to endorse the concept of 7 Layers of Meta, a groundbreaking framework designed to enhance connectivity…
The Transformative Role of AI in the Media Industry: A Game-Changer for Content Creation and Consumption”
In today's rapidly evolving media landscape, artificial intelligence (AI) is revolutionizing the way content is created, distributed, and consumed. From personalized recommendations to automated content production,…
AI revolutionizing News Media for the Digital Age
In today's fast-paced world, the news media landscape is evolving rapidly.Artificial intelligence is at the forefront of this transformation. AI is revolutionizing how news is created,…
The Future of Voice Optimization in SEO
The way we engage with technology is always changing along with it. Voice search is one area that's taking off and altering how people get information…
How to get hired at a top Digital Marketing Agency
Agency life. We’ve all seen the photos posted on social media – the cool offices, the unique culture, the Silicon Valley-like perks, the cool clients. What…