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Affle to acquire Perion for $420 million all-cash
Affle's $420M all-cash deal for Perion carries a 34.5% premium, a 40-day go-shop and early 2027 close, reshaping adtech consolidation.
VML India names Kiran Ramamurthy CEO; Baruah goes regional
VML India appoints Kiran Ramamurthy as CEO and moves Babita Baruah to regional Head of the Ford business, effective December 1, 2026.
Media drives Omnicom’s 7.2% Q3 organic growth
Omnicom's core organic revenue rose 7.2% in Q3 as Integrated Media grew over 10%, while creative networks slipped. Here's what the mix signals for CMOs.
Aafreen K Joins Dentsu India as Head of Video Production
Dentsu India appoints Aafreen K, formerly Creative Producer at Wirality, as Head of Video Production, signalling a stronger video-led push.
Jio IPO demand spans sovereign funds and Indian giants
Moneycontrol reports broad institutional demand for the Jio Platforms IPO from sovereign funds, global managers, Indian mutual funds and insurers.
Budweiser 0.0 Blends Music, Culture and Cricket at Lollapalooza India 2026
Where music meets cricket. The world’s greatest fielder, Jonty Rhodes & Vineet Sharma at Budweiser 0.0’s ICC Men’s T20 World Cup Trophy Tour during Lollapalooza India…
Digital Sukoon paparazzi Integration: The Cheapest Way to Make Your Brand Unskippable
Audiences don’t hate brands—they hate interruptions. TVC cut-downs get swiped; native celebrity moments get watched, saved, shared. “Paparazzi integration” (placing your product/story inside real celeb moments)…
Digital Sukoon Positions Itself as a Distribution-First Force in India’s Celebrity Media Economy
Digital Sukoon, a Mumbai-based entertainment media company founded by Sudhanshu Kumar, is positioning itself as an infrastructure layer for celebrity visibility and brand amplification in India…
Renault Unveils Iconic Art Installation Near Delhi International Airport
On the eve of India’s 79th Independence Day, Renault India unveiled a striking 30 ft x 30 ft hand-painted art installation near Terminal 3 of Indira…
Vaseline Introduces Cloud Soft Light Moisturiser
Vaseline India has launched the Vaseline Cloud Soft Light Moisturiser, marking its entry into the face moisturiser segment. The product promises intense hydration while remaining incredibly…
Vi Launches Campaign for ‘Vi Nonstop Hero Plan’ With Unlimited Data
Vi has unveiled an exciting new campaign for its Nonstop Hero plan, designed to address one of the biggest frustrations for prepaid users: running out of…
Jackie Shroff Joins Ugaoo as Its First Brand Ambassador — The OG Plant Parent
Actor Jackie Shroff has long been admired for his authentic, earthy persona and lifelong passion for plants. From attending events with a spider plant draped around…