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Licious launches Sizzl to win 28-year-old snackers
Licious has given its ready-to-eat range its own identity with Sizzl, a sub-brand aimed at 28-year-olds and built for snacking occasions.
Jio Platforms IPO: 22.19x Demand Becomes a Brand Moment
Jio Platforms turned its October 28 public listing into a nationwide brand moment spanning outdoor, employee events and a Marine Drive drone show.
Kurkure launches Rs 10 Ribbon Pakoda in South India
Kurkure's regional portfolio adds Ribbon Pakoda in Karnataka, Andhra Pradesh and Tamil Nadu, with a Kannada-led campaign and Rs 10 and Rs 20 packs.
Jio Story: Five People, One Unmetered Life
From data saver to midnight binger, kirana owner to first video call: how Jio's data layer shows up in five everyday Indian lives.
Why Racold is putting titanium in water heaters
Racold's new Titanium Ultracore technology strengthens water heater tanks against hard water and thermal stress. Here's the marketing logic behind the film.
Hyundai turns 30 in India into a story of shared progress
Hyundai Motor India's anniversary film turns a 30-year milestone into shared ambition and a promise for smarter, sustainable mobility.
JK Naturals Aura Puts 40% Eco Content on Indian Walls
JK Maxx Paints debuts JK Naturals Aura, a luxury interior emulsion with 40%+ eco content, air-purification tech and a tree-pledge QR code.
Jio Story: Five Human Habits Along India’s Data Arc
From midnight binges to Dadi's first video call, the human routines that mark Jio's arc from 2016's data reset to what's next.
Hathi signs Anupam Kher to refresh 114-year-old brand
B. P. Oil Mills signs Anupam Kher as the face of 114-year-old Hathi Edible Oil, backed by new packaging and a 35–40% growth target.
Jio Story: The Shared Memory Brands Build On
Why India remembers a first video call home more than a tariff reset, and how brands build on shared memories customers already own.
TEAL rebrands after serving more than 150 clients
TEAL's new logo pairs a cobot-inspired symbol with a Tata-aligned wordmark as it targets precision manufacturing across global markets.
Jio Story: The Local Voice Layer Nobody Briefed
How village calls, hostel Wi-Fi and regional creators turned a network launch into India's shared everyday story.