Understanding Dark Social Dark social refers to the sharing of content through private channels like email, messaging ap...
Using Web3 to Create Decentralized Marketing Strategies represents the next evolution of the internet, characterized by ...
It’s a common misconception in marketing that one size fits all. Do all audiences respond the same way to your marketing...
Did you know that ITC, one of India’s leading FMCG giants, originally started as a cigarette company? The Incredible Tra...
Revolutionizing Content Creation ChatGPT and Other AI Tools in Content Creation and Marketing, enable marketers to gener...
In today’s digital age, it’s easy to assume that offline marketing has become obsolete. With the rise of social media, s...
Creating a brand personality is essential for building a strong connection with your audience. Just like people, brands ...
The Rise of Artificial Intelligence in Marketing Artificial Intelligence (AI) is no longer just a buzzword in the market...
Thinking about rebranding but worried it means starting from scratch? Let’s bust that myth! Rebranding doesn’t require y...
In the world of coffee, two giants stand out—Starbucks vs. Third Wave Coffee. While both brands cater to coffee lovers, ...
Generation Z, those born between the mid-1990s and early 2010s, is rapidly becoming a dominant force in the marketplace....
Amul Takes a Jab at Britannia In 2019, Amul, a brand synonymous with dairy products in India, decided to take on one of ...
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