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Jio Story: Fourteen People, One Phone, Pop Culture’s Shared Night
How one shared screen turns cricket nights, web-series finales and wedding reels into collective media moments India's marketers can plan for.
When Pop Culture Packs Around One Jio Connection
What one Jio connection reveals about pop culture's shared rituals—cricket night, a web-series finale and wedding reels.
EMVIES 2026: HUL, Mindshare lead a 57-Gold night
The Advertising Club’s EMVIES 2026 named HUL Best Media Client and Mindshare Best Media Agency, with a Grand EMVIE for Wavemaker and Colgate.
20-year content hand to lead Google partnerships at WPP
WPP Media appoints Prachi Narayan as Head of Partnerships for Media Futures Group, its bespoke agency built exclusively for Google.
Mindshare, HUL end three-year EMVIES winning streaks
Mindshare is Media Agency of the Year at EMVIES 2026 and HUL is Best Media Client, ending three-year runs by Wavemaker and Mondelez.
How Village Calls and Hostel Wi-Fi Became One Jio Story
From village-to-city video calls to hostel Wi-Fi screenings and regional creators, one connectivity story spans India's local moments.
GTPL Plans a 50,000-Home TV Measurement Panel
GTPL Hathway is scaling a Return Path Data panel from 10,000 to 50,000 homes, offering advertisers and broadcasters a ratings-freeze workaround.
Cricket, Finales and Reels on One Shared Connection
How one shared connection became the stage for India's biggest pop-culture moments—cricket huddles, finale nights and wedding reels.
India’s OOH market may be bigger than top-six reports say
Industry leaders say India's OOH market may be bigger than reported as local signage, dealer campaigns and wall paintings stay unmeasured.
VETO’s 300+ Hour Sports Carnival Hits Festive CTV
VETO's subscription-free platform is using 300+ hours of live cricket, football, weightlifting and tennis to own festive CTV viewing.
Cricket, Fourteen Fans, One Phone: Jio’s Shared-Screen Culture
Cricket night, a web-series finale, wedding-season reels: how one connection became India's shared pop-culture screen—and what it means for brand briefs.
One Connection, One Street, One Finale: Jio’s Pop-Culture Layer
From a cricket night with fourteen people around one phone to web-series finales and wedding reels, one connection became India's shared pop-culture venue.