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Media

Where the money goes: TV, digital, print and outdoor

Jio Story: Pop Culture on One Shared Connection
Media13 Oct

Jio Story: Pop Culture on One Shared Connection

From cricket nights around one phone to finale watch parties and wedding reels, shared streaming is now India's pop culture ritual.

Cricket Night, Fourteen People, One Screen: The Shared-Screen Era
Media12 Oct

Cricket Night, Fourteen People, One Screen: The Shared-Screen Era

How one connection became India's living-room screen for cricket nights, series finales and wedding-season reels—and what that means for brands.

When One Jio Connection Becomes the Neighbourhood Screen
Media11 Oct

When One Jio Connection Becomes the Neighbourhood Screen

From a 14-person cricket huddle to a finale group chat and wedding reels, one connection has become India's pop-culture commons. The screen is personal; the audience…

One Connection Hosts Cricket, Finales and Wedding Reels
Media10 Oct

One Connection Hosts Cricket, Finales and Wedding Reels

Cricket nights, web-series finales and wedding reels now unfold around a single screen. Here's what shared viewing changes for brand leaders.

When Fourteen People Share One Screen, Culture Happens
Media08 Oct

When Fourteen People Share One Screen, Culture Happens

Cricket nights, series finales and wedding reels share one truth: India's pop culture now runs on a single phone ringed by many faces. The media shift…

Advertising29 Jan

Budweiser 0.0 Blends Music, Culture and Cricket at Lollapalooza India 2026

Where music meets cricket. The world’s greatest fielder, Jonty Rhodes & Vineet Sharma at Budweiser 0.0’s ICC Men’s T20 World Cup Trophy Tour during Lollapalooza India…

Crunchyroll’s New Campaign Brings Anime Home with Rashmika & Tiger
Marketing03 Jun

Crunchyroll’s New Campaign Brings Anime Home with Rashmika & Tiger

Crunchyroll has unveiled the next phase of its brand campaign in India, aimed at expanding its presence in the rapidly growing anime community. The campaign features…

Inde News: Independent Journalism Driving Growth Amid the Digital News Revolution
News31 Aug

Inde News: Independent Journalism Driving Growth Amid the Digital News Revolution

As the digital news landscape continues to transform, platforms like Inde News have emerged as key players, leveraging technology and audience-centric approaches to deliver news content.…

Deepinder Goyal Takes a ‘No-Nonsense’ Approach on Shark Tank India S3
Media29 Jan

Deepinder Goyal Takes a ‘No-Nonsense’ Approach on Shark Tank India S3

In the latest season of Shark Tank India, Deepinder Goyal, the founder and CEO of Zomato, has become a standout judge. He known for his no-nonsense…