Advertising Brands Marketing

Instamart’s ‘Switch’ — Habit Shopping Gets a Friendly Nudge

~ A 25-year namkeen “anniversary” joke turns Instamart’s platform proposition into a simple ask: try something better, n...

Advertising Brands Marketing

BHIVE’s First Brand Film — Milind Soman Declares ‘Now THIS Is an Office’

~ India’s campus coworking brand drops its debut film — cramped desks give way to pickleball, walking meetings and a lif...

Advertising Brands Marketing

Hyundai Names Sheetal Devi Brand Ambassador — Progress for Humanity Goes On-Court

~ World No. 1 para archer and Arjuna Awardee steps up from Samarth ally to full brand face for inclusion-led Hyundai Ind...

Advertising Brands Marketing

Nihar Naturals’ ‘Kaala Teeka’ for Bihar — Hair Beauty Gets a Local Language

~ Marico’s first Bihar-only Nihar film turns a mother-daughter kaala teeka into ‘Poshan Bhare Khil-Khilate, Nikhre-Sawar...

Britannia Milk Bikis Poo Potta Border Biscuit campaign Mad About Marketing
Advertising Brands Marketing

Britannia Milk Bikis’ ‘Poo Potta Border’ — Tamil Nadu’s Biscuit Ritual Gets a Love Story

~ Generations named the flower-border bite. Talented and Solomon Pappaiah turn ‘poo’ into ‘anbu’ for Milk Bikis Classic ...

Advertising Brands Marketing

FirstClub Enters Bigg Boss Kannada — Rukmini Vasanth Fronts ‘Real Boss of Quality’

~ Bengaluru grocery app walks into the house with quality checks cast as a trial by fire — and a dedicated in-show task ...

Advertising Brands Marketing

Just In Time’s ‘Watching Out For You’ — Ayushmann Makes Watch Choice Personal

~ Two films with Ayushmann Khurrana shift Just In Time from shelf choice to personal discovery across 100+ stores ~...

Advertising Brands Marketing

Laxmi Dental’s Illusion Zirconia — Madhuri Dixit Ends the ‘Whatever’ Crown Choice

~ Two clinic films flip casual “whatever” answers — Madhuri Dixit pushes families to pick Illusion Zirconia with intent ...

Dangal TV Flipkart Starcom Rimjhim content-to-commerce partnership logos
Advertising Brands Marketing

Dangal TV × Flipkart Wire Rimjhim — Heartland Drama Gets Shoppable Tags

~ Enterr10’s Dangal TV and Flipkart, steered by Starcom, turn Rimjhim into a screen-to-cart play for the Hindi heartland...

Advertising Brands Marketing

Reliance Digital’s #TakeTheFirstBite Returns — Newton Becomes ‘Mr. iSeek New Phone’

~ Ahead of Apple’s next flagship drop, Reliance Digital turns Newton under the tree into stop-and-smile OOH ~Mum...

Advertising Brands Marketing

Network18 Elevates Ganesh Iyer to CMO — Mihir Bhatt Takes Branded Content Wider

~ Ex-Chief Brand Officer gets organisation-wide brand + IP brief; Studios chief owns branded content from idea to revenu...

Cycle Pure Agarbathi Bole festive campaign Mad About Marketing
Advertising Brands Marketing

Cycle Pure’s Agarbathi Bole — Fragrance Turns Storyteller for Festive Maharashtra

~ World’s largest agarbathi maker lights Maharashtra with an emotional fragrance play — and a Satvik-shaped spiritual st...