~ Nuuk hauls its EvenHeat multi-cook kettle out of the kitchen and into Ladakh — with SlowCheeta and Padma Shri Morup Na...
~ KreditBee’s new three-film push reframes ‘being practical’ as planning with the right credit product — not putting amb...
~ ixigo’s new film puts sheep-headed holidaymakers on a packed beach, then lets AI travel assistant TARA pull one travel...
~ Shaya by CaratLane marks its eighth birthday by naming Shreya Ghoshal brand ambassador and launching ‘Stories Written ...
~ Vadilal and Parle Products license Hide & Seek into ice cream — a nationwide ‘Jodi Aisi Ki Nazar Na Lage’ push th...
~ Nykaa rolls ‘New At Nykaa’ with Rakhi Sawant — a playful warehouse heist that turns early access to new beauty launche...
~ Flipkart and McCann India launch ‘Are You Really Gen Z?’ — a humour-led culture test and three-step CAPTCHA microsite ...
~ Sony Pictures Networks India rolls ‘India Ki Sabse Badi Party’ with Pankaj Tripathi — a 65-second multilingual film, f...
~ Stayfree’s latest #BetaStayfreeLeAana film for Daughter’s Day turns gully cricket teasing into peer-led pe...
~ Chitale Bandhu drops a three-film ‘Sacchai Bhi, Acchai Bhi’ push with global ambassador Sachin Tendulkar — palm-oil-fr...
~ Rungta Steel’s latest TMT TVC drops Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor into a brand-room roast — Don, Rockst...
~ Myntra unveils its Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor — humour-led films turn OTPs, scrun...