Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
10 festive ads: chosen family, absurd humour and Halloween
This week's 10 Diwali campaigns split into chosen-family stories, absurd humour and early Halloween plays. A useful review for brand leaders.
All updates
Zomato’s Saif Ali Khan Diwali ad turns flat WOW into gifting
Zomato's digital-first Diwali campaign uses Saif Ali Khan's deadpan WOW to reposition festive hampers around food, not forgettable gifts.
Axis Bank, Visa turn festive wishes into 20% savings
Axis Bank and Visa launch a festive campaign with Shahid Kapoor, a magical dollhouse and up to 20% off across 100+ brand deals.
Rajnigandha’s Diwali ad revives community rituals
McCann's film for Rajnigandha sends a man home to reignite fading Diwali rituals, showing how one initiative can gather a neighbourhood.
Tata Power sells rooftop solar with a six-episode microdrama
Tata Power's six-episode microdrama 'Teri Chhat, Meri Chhat!' turns rooftop solar adoption into a family story across Instagram, YouTube Shorts and Facebook.
ZOYA’s Her Again puts women in their 40s-50s first
Tata ZOYA and TBWA\Lintas launch Her Again with Anoushka Shankar, celebrating women in their 40s-50s rediscovering themselves.
Timex festive film tells hosts to stop prepping, start living
Timex India's new festive ad under Analog Life makes the watch an invitation to pause and join the celebration, not a product feature.
DOMS festive film: why the best gift is the freedom to dream
DOMS Industries and Havas Creative India use a family gathering to show why festive gifting should prepare children for every tomorrow, not pick one.
Dulux Velvet Touch Eterna sells luxury by showing, not telling
JSW Dulux launches Dulux Velvet Touch Eterna with a TBWA Lintas film that lets colour and craft carry the luxury story instead of claims.
Ananya Panday’s viral fuljhadi dream becomes Amazon festive film
Schbang turns Ananya Panday's viral fuljhadi-packet moment into an Amazon Great Indian Festival film for fashion and beauty.
Farah Khan Fine Jewellery casts seven in men’s campaign
Farah Khan Fine Jewellery casts seven real family members, aged 15 to over 50, in The Miracle Man men's jewellery campaign launched in Mumbai.
Flipkart turns Piyush Mishra’s regret into a BBD iPhone hook
How McCann India turned Piyush Mishra's real regret into Flipkart's Big Billion Days iPhone hook, and why searchable regret beats festive noise.
TV ad volumes fall 6%; Reckitt overtakes HUL as top advertiser
TAM AdEx data shows TV ad volumes down 6% in Jan-Sep 2026, but Reckitt overtook HUL as top advertiser and 160+ categories still grew.
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