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West Bengal Tourism’s New Brand Reveal Gets Roasted — Eiffel Tower, Pyramids, Barely Any Bengal

~ West Bengal Tourism’s fresh logo and ‘Where India Feels Different’ identity launch sparks a social pile-on after the p...

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JioStar Puts Four Bigg Boss Hosts on One Screen — South Editions Premiere Together

~ JioStar drops a crossover promo with Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal as Bigg Boss Tamil, Tel...

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ONLY Puts Smriti Mandhana on Autumn Denim — Fit, Instinct and Switch-Ups

~ BESTSELLER India’s ONLY taps Smriti Mandhana for its Autumn 2026 Denim / ONLY Fit push — jeans and statement jackets b...

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Valvoline and Spinny Back India–Afghanistan Friendship Cup — Presenting Sponsor Meets Powered By

~ Valvoline joins as Presenting Sponsor and Spinny continues as Powered By for the three-match India–Afghanistan Friends...

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Lay’s ‘Kholo, Ranbir Se Milo’ Turns a ₹20 Pack Into a Meet-Ranbir Ladder

~ Lay’s stacks a six-week WhatsApp contest on eligible ₹20 packs — 3 packs for a console shot, 20 for a meet with Ranbir...

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Zepto × Milky Mist Puts Dahi Handi in the App — ‘Matki Phod’ for Janmashtami

~ Zepto and Milky Mist turn Janmashtami’s Dahi Handi into an in-app ‘Matki Phod’ game — with surprise offers for users w...

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Moksh Chopra Leaves KFC India for Taco Bell — Market Lead, Indian Subcontinent

~ After 16 years at Yum!, Moksh Chopra exits as KFC India GM — with ~27% market share and a doubled store footprint on h...

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Underneat Puts Bra Marks on Bengaluru Billboards — Comfort on Myntra M-Now in 30 Minutes

Underneat, co-founded by Kusha Kapila, turns everyday strap imprints into bold OOH as it goes live on Myntra’s 30-minute...

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HUL Goes Social-First — 600 Influencers a Month and 60%+ Media on Digital

~ Hindustan Unilever rewires brand building around creators, AI studios and social listening — scaling influencers from ...

Opraah OPay 48 Hour Creator Payments cover
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Opraah’s OPay Puts Exclusive Creators on a 48-Hour Pay Clock

~ Opraah shifts payment risk off its exclusive creators with OPay — a 48-hour go-live payout policy aimed at the weeks-t...

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Ugaoo’s ‘Tiger Aisa Kyun Hai?’ Turns Jackie’s Plant Babies Into Father-Son Comedy

~ Ugaoo puts Jackie and Tiger Shroff in a humour-led ‘Tiger Aisa Kyun Hai?’ film that blames childhood plant rivalry for...

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Specta Quartz Surfaces Puts Jim Sarbh on Quartz — From Watch Precision to Kitchen Counters

~ Specta Quartz Surfaces taps Jim Sarbh’s watchmaking heat to reframe quartz — from the crystal inside a dial to enginee...