Advertising Brands Marketing

Laxmi Dental’s Illusion Zirconia — Madhuri Dixit Ends the ‘Whatever’ Crown Choice

~ Two clinic films flip casual “whatever” answers — Madhuri Dixit pushes families to pick Illusion Zirconia with intent ...

Dangal TV Flipkart Starcom Rimjhim content-to-commerce partnership logos
Advertising Brands Marketing

Dangal TV × Flipkart Wire Rimjhim — Heartland Drama Gets Shoppable Tags

~ Enterr10’s Dangal TV and Flipkart, steered by Starcom, turn Rimjhim into a screen-to-cart play for the Hindi heartland...

Advertising Brands Marketing

Reliance Digital’s #TakeTheFirstBite Returns — Newton Becomes ‘Mr. iSeek New Phone’

~ Ahead of Apple’s next flagship drop, Reliance Digital turns Newton under the tree into stop-and-smile OOH ~Mum...

Advertising Brands Marketing

Network18 Elevates Ganesh Iyer to CMO — Mihir Bhatt Takes Branded Content Wider

~ Ex-Chief Brand Officer gets organisation-wide brand + IP brief; Studios chief owns branded content from idea to revenu...

Cycle Pure Agarbathi Bole festive campaign Mad About Marketing
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Cycle Pure’s Agarbathi Bole — Fragrance Turns Storyteller for Festive Maharashtra

~ World’s largest agarbathi maker lights Maharashtra with an emotional fragrance play — and a Satvik-shaped spiritual st...

Havas Shortcut Shobiz India leadership launch Mad About Marketing
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Havas Shortcut Shobiz India — Luxury Experiential Arm Hits Mumbai

~ Paris craft meets Shobiz scale as Havas adds its 26th India expertise for premium brand experiences ~Mumbai, S...

Snapchat Qoruz creator discovery partnership Mad About Marketing
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Snapchat × Qoruz — Creator Discovery Moves Past Follower Counts

~ Snapchat India plugs Public Profile APIs into Qoruz so brands can pick Snap creators by audience fit, not vanity reach...

Advertising Brands Marketing

Sleepwell & Kurl-on Pick The Brand Bee — MENA Growth Gets One Integrated Playbook

~ Sheela Foam expands The Brand Bees brief across e-commerce, media, digital, content and retail — UAE and Saudi first ~...

CP PLUS Bigg Boss Tamil Malayalam surveillance partner Mad About Marketing
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CP PLUS Watches Bigg Boss South — Tamil & Malayalam Get Always-On Surveillance Partner

~ Security brand leans into the house’s always-watching premise — Proud Sponsor and Surveillance Partner across Bigg Bos...

Advertising Brands Marketing

OpenAI’s ChatGPT Work Film — Abhay Verma Runs, the Agent Fixes the Price

~ OpenAI’s India film for ChatGPT Work puts Abhay Verma on a dual deadline — gorilla pitch approved, pricing wrong, stag...

Ferrero Rocher Bars India launch — Classic and 70% Cocoa Hazelnut with mam logo
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Ferrero Rocher Bars Hit India — Gold Sphere Becomes a ₹499 Premium Bar

~ Ferrero Rocher enters India’s premium bar aisle with Classic and 70% Cocoa Hazelnut — and a “Ferrero Rocher is a Bar” ...

Advertising Brands Marketing

Cars24’s Vikram–Betaal — CEO Plays King, Buyer Doubt Gets the Best Lines

~ Cars24 casts CEO Vikram Chopra as King Vikram so Betaal can grill the 30-day return — used-car doubt becomes the hero,...