Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Licious launches Sizzl to win 28-year-old snackers
Licious has given its ready-to-eat range its own identity with Sizzl, a sub-brand aimed at 28-year-olds and built for snacking occasions.
All updates
Jio Platforms IPO: 22.19x Demand Becomes a Brand Moment
Jio Platforms turned its October 28 public listing into a nationwide brand moment spanning outdoor, employee events and a Marine Drive drone show.
WPP India returns to 2.9% growth even as APAC slides 4.3%
WPP India returned to 2.9% LFL growth in Q3 2026 after a 6% Q2 fall, even as APAC dropped 4.3% on China's slowdown. Media and production…
Haldiram’s reframes gifting in three 25-second reels
Haldiram's Diwali campaign leads with feeling, not the gift: three sub-25-second reels with Crownex, backed by a wide festive gifting range.
Shouvik Roy brings three decades to Grey 82.5 CEO role
Three-decade brand builder Shouvik Roy returns to Grey 82.5 as CEO from December 1, while Kiran Ramamurthy moves to VML India.
TV ad decline moderates to 6% as Reckitt leads rankings
TAM AdEx data shows TV ad volumes fell 6% in Jan-Sep 2026, moderating from 10%. Reckitt overtook HUL as top advertiser as categories shifted.
Cheil India tells first love in 4 films for Galaxy S26 FE
Cheil India positions Samsung Galaxy S26 FE as a first flagship through a four-film college first-love story built on life milestones.
ROYCE’ turns Diwali gifting not quite ordinary from ₹3,195
ROYCE’ drops familiar Diwali scenes into surreal, painterly worlds for “Not quite ordinary” and a Festive Gift Collection from INR 3,195.
Pankaj Tripathi tackles a 276-million problem for Dulcoflex
Dulcoflex Liquid and McCann India cast Pankaj Tripathi as a warm boss to make constipation a normal workplace conversation—without the usual jokes.
Flipkart Turns a Real Diwali Village Into a Deal Hunt
Flipkart and Leo India turn the real Punjab village of Diwali into a Street View-style game that unlocks Big Bang Diwali Sale offers.
Why South India needs its own influencer strategy
South India needs more than influencer execution. The InterMentalist argues brands pay a hidden cost when regional campaigns skip strategy.
How electronics brands can win festive big-ticket sales
Croma and Google break down five moves to win India's festive electronics shoppers, from AI-assisted search to omni-attribution.
Smartphone brands recast festive ad spends after 20% slump
India's smartphone festive ad budgets face a sharper conversion test after Q3 shipments fell 20%; brands are choosing selective allocation over cuts.
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