InsuranceDekho BharatDekhoBadhRahaHai Sourav Ganguly anthem cover
Advertising Brands Marketing

InsuranceDekho’s #BharatDekhoBadhRahaHai — Ganguly Anthem Puts Advisors Centre Stage

~ InsuranceDekho’s brand anthem puts Sourav Ganguly beside 6.4 lakh digital partners — music, not product jargon, to clo...

Amazon Ads festive YouGov study visibility beats discounts cover
Advertising Brands Marketing

Amazon Ads’ Festive Study — 69% Will Shop, Visibility Beats Discounts

~ Amazon Ads’ YouGov festive study: 69% plan to shop, 61% will spend more, and 59% say consistent online visibility beat...

Hyundai BAYON moniker Intelligence ON name-reveal film cover
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Hyundai India Reveals BAYON Moniker — Name Film Ends on “Intelligence ON”

~ HMIL names its next-gen intelligent SUV Hyundai BAYON; futuristic lab film builds the moniker piece by piece before th...

Air India Maharashtrian Food Festival Ganesh Chaturthi lounge modak cover
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Air India’s Maharashtrian Food Festival — Ganesh Chaturthi Lands in the Lounge

~ From Tomato Saar to artisanal modaks, Air India turns Mumbai and Delhi lounges into a Maharashtrian festive table for ...

SG Sportswear Before the World Believed You Believed Dhruv Jurel AW26 campaign cover
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SG’s ‘Before the World Believed, You Believed’ — Dhruv Jurel Fronts AW26 Belief Play

~ Sanspareils Greenlands puts the Indian keeper’s unseen grind at the centre of its Autumn Winter ’26 sportswear film an...

Britannia Bourbon Bombay Sweet Shop Bourbon Chocolate Modak Ganesh Chaturthi campaign cover
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Britannia Bourbon’s Chocolate Modak Returns — Bombay Sweet Shop Makes Festive ₹450 Again

~ Britannia Bourbon and Bombay Sweet Shop bring back the limited-edition Bourbon Chocolate Modak at ₹450 till 27 Septemb...

Pulse Candy Pulse Se Arpan Bappa Ko Samarpan Ganesh Mahotsav campaign cover
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Pulse Candy’s “Pulse Se Arpan” — Mushak Carries Digital Offerings to Bappa

~ DS Group’s Pulse Candy marks its fifth Maharashtra Ganesh Mahotsav with a Mushak-led digital Arpan play across six cit...

Signify EcoLink BLDC fans Lalbaugcha Raja Ganesh Chaturthi cover
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Signify’s EcoLink Cools Lalbaugcha Raja — BLDC Fans Meet Bappa’s Queue

~ Signify installs EcoLink high-airflow BLDC fans across pandal and queue zones at Mumbai’s iconic Ganeshotsav — up to 5...

Excitel AagmanApnoKa Ganesh Chaturthi broadband campaign cover
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Excitel’s #AagmanApnoKa — Ganesh Chaturthi Puts Broadband Inside the Puja

~ India’s No. 4 FTTH brand turns Bappa’s arrival into an AI-led story of video-call puja — tagline: Har Connection, Apno...

Philips Airfryer Matlab Philips campaign Sushmita Sen Versuni cover
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Philips ‘Airfryer Matlab Philips’ — Sushmita Sen Makes the Category Choice Instinctive

~ Versuni India puts Sushmita Sen alongside Chef Ranveer Brar as Philips doubles down on airfryer category ownership ahe...

Stable Money Badhte Jao FD campaign railway crossing cover
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Stable Money’s Badhte Jao — FD Gets a Cultural Campaign Built on Growth

~ National musical film shot in Sambhar, Rajasthan turns the fixed deposit into a person who keeps growing — on TV, digi...

Shipra Nangia exits Publicis Groupe Braided Story culture-first agency
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Shipra Nangia Exits Publicis — Braided Story Bets on Culture-First Creator Content

~ After six years at Publicis Groupe India, the content partnerships veteran launches an independent culture-first brand...