Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Swiss Beauty’s We Got You makes the dance floor the test
Swiss Beauty's festive campaign We Got You puts Taapsee Pannu on a wedding dance floor to make cultural proof its product claim.
All updates
India’s festive ad playbook: from visibility to intelligence
Haresh Nayak of Connect Network says data, agentic AI and hyperlocal insight—not just premium visibility—will decide which festive campaigns convert.
Bata India elevates Jasleen Kaur G to Head of Marketing
Bata India elevates Jasleen Kaur G to Head of Marketing, handing her the full footwear portfolio after two years in category and PR.
HUL’s 15% sales jump meets a 9.3% ad-spend cut
HUL posted its strongest growth in 14 quarters while cutting A&P by 9.3%. Here is why that split deserves a closer look from brand leaders.
boAt turns low battery on Noida Metro into power bank pitch
boAt Lifestyle and Vertoz put power bank messaging on NMRC's Aqua Line, turning battery anxiety into contextual OOH.
Bonjour’s Harshaali festive film makes gifting about next steps
Bonjour's festive film with Harshaali Malhotra moves beyond product-and-offer advertising, positioning gifts as milestones and next ambitions.
Dabur Chyawanprash makes a play for daily wellness, not winter
Dabur India and McCann India reposition Chyawanprash from a winter remedy to a daily wellness habit by visualising protection across body, organs and cells.
Royal Stag turns Rohit Sharma into your festive co-star
Royal Stag's festive campaign turns Rohit Sharma into a generative-AI co-star for personalised greetings, but the tool carries the brand.
Campus Activewear and Vicky Kaushal take on Sunday office calls
The integrated Move Your Way film reimagines a Sunday boardroom, debuts a bolder visual identity, and invites creators to share workplace takes.
The Face Shop flips festive beauty order with Glow Before You Go
The Face Shop's Glow Before You Go campaign makes skincare the first step of Indian festive prep, with creators, experts and an airport pop-up.
Samsung Galaxy’s Diwali film celebrates chosen family
Samsung India and Cheil India launch a Diwali Galaxy film that frames family as chosen bonds, not just blood ties. Here's the marketing take.
How Axis Bank turned ‘open ki aadat’ into a creator habit
Creators across Food, Tech, Fashion and Lifestyle were interrupted by the same mysterious notification, then revealed the Axis Bank app behind it.
Tata Mutual Fund turns Diwali rituals into investment lessons
Tata Mutual Fund's Mehfil-e-Fund Diwali special uses kavi sammelan poetry and festive rituals to explain SIPs, diversification, index funds and long-term planning.
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