Slikk rebrand fashion discovery app campaign cover
Advertising Brands Marketing

Slikk Rebrands Beyond 60 Minutes — Discovery Becomes the Fashion Pitch

~ Bengaluru fashion quick-commerce flips from pure speed to discovery: new black-led identity, redesigned app, and a bra...

Peep Beauty Triptii Dimri Made You Look campaign cover
Advertising Brands Marketing

Peep Beauty Taps Triptii Dimri as Investor — ‘Made You Look’ Puts Indian Eyes Centre Stage

~ India’s first eye beauty brand brings Triptii Dimri in as investor and co-creator, then launches ‘Made You Look’ to se...

ABD The Indian Edit premium whisky campaign cover
Advertising Brands Marketing

ABD’s The Indian Edit — Premium Whisky Packs Modern India Into the Bottle

~ Allied Blenders & Distillers puts currency-note languages, circus-label nostalgia and a Maharaja crown cap on a ₹1...

Horlicks Protein Powder Your Day Is the Real Workout campaign cover
Advertising Brands Marketing

Horlicks Protein Powder — ‘Your Day Is the Real Workout’ Moves Past the Gym

~ HUL’s Horlicks enters adult protein with 24g fermented yeast protein sachets — selling everyday strength, not gym cult...

Bacardi BREEZER Bold 8% ABV three flavours campaign cover
Advertising Brands Marketing

Bacardi’s BREEZER Bold Hits Shelves — 8% ABV, Three Adventurous Flavours

~ Bacardi expands India’s RTD leader with an 8% ABV line — Guava Chilli, Lime & Lager, Grapefruit Yuzu — landing in ...

BharatPe Flex Rohit Sharma UPI credit campaign cover
Advertising Brands Marketing

BharatPe Flex — Rohit Sharma Puts Credit Inside Everyday UPI

~ At Global Fintech Fest, BharatPe pairs a Credit Line on UPI with a Rohit Sharma campaign that sells pay-now, settle-la...

Cheffin Asian Noodle Kits Tasty Bite campaign cover
Advertising Brands Marketing

Cheffin’s Asian Noodle Kits — Restaurant-Style in Two Minutes, Four Flavours Deep

~ Tasty Bite’s Cheffin’ puts ready noodles, real sauces and crunchy toppings in one kit — and backs the launch with four...

Nestasia Designs So Good It Makes You Look festive campaign cover
Advertising Brands Marketing

Nestasia’s ‘Designs So Good, It Makes You Look’ — Festive Hosting Turns Guest Curiosity Into the Compliment

~ Home brand banks on the guest who flips the bowl — festive hosting pride when design details get noticed ~Mumb...

Rivaah by Tanishq One Wedding Many Stories campaign cover
Advertising Brands Marketing

Rivaah’s ‘One Wedding. Many Stories.’ — Sircar & Radhik Frame Bridal Jewellery as Wedding Cinema

~ Tanishq’s bridal brand puts Wedding Signatures inside Shoojit Sircar films and Joseph Radhik’s Jaipur frames — jewelle...

Amaron’s ‘Modern Bikes Ki True Power’ — True 4Ah Horns Through Traffic Jams
Advertising Brands Marketing

Amaron’s ‘Modern Bikes Ki True Power’ — True 4Ah Horns Through Traffic Jams

~ TBWA\Lintas and Josuka’s AI street films sell full-claimed capacity for feature-hungry 100–125cc bikes ~Mumbai...

Advertising Brands Marketing

Vijay Deverakonda Co-Builds Unhype — ‘No BS. Only What Works’ Skincare for Young India

~ Actor goes beyond face-of-the-brand to co-found a unisex functional line built for Indian heat, humidity and hard wate...

Advertising Brands Marketing

Antara Care Homes Taps Priyamani — ‘Hospital Discharge Does Not Mean Recovered’

~ Max India senior-care brand puts the national award-winning actor on a digital push that reframes the most fragile wee...