Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Affle to acquire Perion for $420 million all-cash
Affle's $420M all-cash deal for Perion carries a 34.5% premium, a 40-day go-shop and early 2027 close, reshaping adtech consolidation.
All updates
Adobe and BWT Alpine plan AI fan experiences from 2027
Adobe becomes BWT Alpine F1's official AI fan experience partner. From 2027, the team will use AI for tailored content, audience insight and AI-search visibility.
Hinge’s Everyday Gestures in Love makes the mundane romantic
Hinge's new campaign from Talented and Dar Gai trades grand romance for ticket bookings and balcony nets, making small acts feel like proof.
Traya’s Dussehra game turns hair fall into a diagnosis problem
Traya used a Dussehra bow-and-arrow game to push women past hair fall quick fixes, pairing free tests and coach consults with festival symbolism.
Kansai Nerolac hands its 1990 jingle to Yashraj Mukhate
Kansai Nerolac keeps its 1990 festive hook intact and asks Yashraj Mukhate to rebuild the sound around it. Here's why the refresh works.
Hinge finds love in everyday gestures across 4 films
Hinge's new campaign by Talented turns small acts of care—a balcony net, a remembered brother—into proof of a lasting connection.
Netplus signs Ammy Virk and Tania for three-film family campaign
Netplus Broadband names actors Ammy Virk and Tania as brand ambassadors and launches three ad films positioning one connection for TV, Wi-Fi and OTT.
Taboola puts DeeperDive on moto g lockscreens in 7 markets
Taboola's DeeperDive answer engine is moving onto Motorola's lockscreen, with select moto g devices rolling the feature out across seven markets.
BrandStory launches CredPR; Pushpendra Dhansoia to lead
BrandStory has launched CredPR, a digital-first PR and communications business, with three-decade veteran Pushpendra Kumar Dhansoia leading a six-city rollout.
HorrorCon’s leap to 30,000 fans is not a follower story
HorrorCon India is projected to draw 30,000 attendees this weekend, but Khooni Monday's Divay Agarwal says 10M followers didn't fill those seats.
D2C Festive Playbook: 27% Better Search Conversion
Google's festive playbook and D2C experts on building demand early, capturing long-tail search intent, scaling creators and measuring the full journey.
Just In Time festive film: 10,000+ styles, one thoughtful gift
Just In Time's festive film with Ayushmann Khurrana reframes gifting around knowing the recipient, backed by 50+ brands and 10,000+ styles.
HCG urges monthly breast checks after 2.37 lakh cases
HCG Cancer Hospitals turns a childhood phrase into a monthly breast-check habit after GLOBOCAN 2024 recorded 2.37 lakh new cases in India.
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