Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
OnePlus’s ‘#MakeItSpecial’ — Smriti Mandhana Turns Generational Diwali Into Shared Ritual
OnePlus India’s third #MakeItSpecial Diwali film puts Smriti Mandhana, the Kaushal brothers and Nicole Concessao in a home where Gen Z dance challenges meet diyas, kaju katli and rangoli — without asking either generation to switch sides
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Freedom’s ‘Dil Ki Baat’ — Rahul Dravid Puts Cholesterol and Kitchen Oil Choices on the Table
Freedom Healthy Cooking Oils rolls out ‘Freedom Dil Ki Baat’ with Rahul Dravid — a heart-health conversation that makes swapping cooking oil feel easier than replacing…
Interio by Godrej’s Steel Kitchens — TBWA\Lintas Turns Everyday Bustle Into Durability Proof
Interio by Godrej’s new steel-kitchen film packs a couple, neighbours and household help into one stylish hub — arguing the space looks good enough to crowd…
Schneider Electric’s Unica Pure+ — Flat Switches Sell Festive Design Delight
Schneider Electric launches Unica Pure+ fully flat switches with ‘Pure Design, Pure Delight’ — a festive film where a child’s irresistible click turns the everyday switch…
Bonn’s ChatGPT Ads Play — First Indian Bread Brand Buys Conversational Shelf Space
Bonn Group of Industries becomes the first bread brand in India to run ChatGPT Ads — putting whole-wheat, brown and flavoured loaves beside everyday food answers…
Flipkart’s ‘Luck By Naam’ — McCann Turns Numerology and Tatkaal Agents Into BBD Deal Hacks
McCann India’s two Big Billion Days films — ‘Luck By Naam’ with Sanjay B Jumaani and ‘Tatkaal Seva’ — turn luck scores and deal-booking speed into…
Ghadi’s ‘Vishwas Ki Pariksha’ — Madhuri Dixit Puts Trust Through a Product Test
RSPL Group’s Ghadi detergent rolls out ‘Vishwas Ki Pariksha’ with Madhuri Dixit — a trust test for its best-ever formulation and upgraded pack
Bayer’s ‘Alka Meets Alka’ — Alka Yagnik Fronts Alka-Seltzer’s Probiotic Antacid Push
Bayer’s Alka-Seltzer pairs Padma Bhushan singer Alka Yagnik with India’s first probiotic antacid — heart songs meet heartburn in a digital-first ‘Alka Meets Alka’ film
Cashfree’s ‘Mithai Joint Family’ — Biswa Turns Soan Papdi Into a Payments Lesson
Cashfree’s festive ‘Mithai Joint Family’ film, fronted by Biswa Kalyan Rath, swaps the reluctant soan papdi default for an assorted box — and asks merchants to…
Wagh Bakri’s ‘Kadak & Swadbhari’ — Anushree Brews Karnataka’s Taste of Character
Wagh Bakri Premium Leaf taps Karnataka’s love of all things ‘Kadak’ with Kannada face Anushree — and a cup that promises Swadbhari warmth.
Assetz’s ‘Life Reimagined’ — Bengaluru Homes Get a Design Philosophy, Not Just Amenities
Assetz turns a decade of design-led Bengaluru homes into ‘Life Reimagined’ — a flexible brand platform that puts philosophy ahead of amenity lists.
Pride of Cows’ ‘Come Over to the Greener Side’ — Athiya Shetty Invites India Off the Fast Lane
Pride of Cows’ new farm-to-home push with Athiya Shetty reframes premium dairy as a lifestyle invite — more space, more calm, closer to the farm.
Cura’s ‘#SharirBoltaHai’ — Ayurveda Day Push Tells India to Listen Before the Lab Report
On Ayurveda Day, Cura’s #SharirBoltaHai argues Indians don’t ignore health — they wait for a diagnosis. The body speaks; learn to listen.
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