Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
How India’s Diwali Ads Trade Spectacle for Connection
From Lego's unscripted kids to Cadbury's feuding neighbours, Diwali 2026 ad films are trading spectacle for smaller, sharper human moments.
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McDonald’s ends 32-year FIFA tie as Coca-Cola splits global media
McDonald's ends a 32-year FIFA tie; Coca-Cola splits global media by market; TBWA\Lintas wins Starbucks India's creative AOR. Here's what it signals.
Apple’s Diwali film puts iPhone 18 Pro behind Indian craft
Apple's Step Into the Light, shot on iPhone 18 Pro and directed by Sanjay Garg, uses Diwali craft and Indian textiles to make camera specs feel…
Signify’s Philips Diwali Film Spans Three Generations
Signify’s #HarDiwaliPhilipsWaali film traces Philips lighting across the 1970s, 2000s and today, putting generational trust before product features.
Tata Mutual Fund takes SIP discipline to 325 cinema screens
Tata Mutual Fund's Diwali investor-education film uses a toy-car metaphor to make SIP consistency feel simple, across 325 screens and regional social edits.
Maharaja Whiteline turns 50 with Jiyo Life Maharaja Style
Maharaja Whiteline marks its fiftieth year with a trust-led platform, Jiyo Life Maharaja Style, and a sharper push into metros and Tier 1–2 markets.
Kinder Schoko-Bons Crispy debuts first Marvel campaign in India
Kinder Schoko-Bons Crispy launches its first licensed India campaign with Marvel, using Avengers: Doomsday packs and a weekly QR contest.
Domino’s Bites Into Snacking With Cheese-Loaded Dominoid
Domino's India is stretching beyond pizza with Dominoid, a four-flavour cheese-loaded snack aimed at young consumers and spontaneous snacking moments.
Kingfisher’s Diwali film taps Bhojpuri homecoming
Kingfisher Strong Power Soda's Diwali film uses an AI-crafted Bhojpuri homecoming story and a thumri-inspired score to sell Good Times.
CP Plus puts Ranveer Singh at the centre of AI security push
CP Plus has launched a campaign with Ranveer Singh that reframes surveillance as AI-powered intelligent protection for Indian homes and businesses.
Omnicom Media India tops RECMA 2026 agency ranking
The network tops India and every global region in RECMA's qualitative agency diagnostics, with US$9bn in 2026 pitch wins.
Hershey’s Kisses pairs Diwali chaos with AI romance
Hershey's India extends its Giving Kisses Is Hard platform into Diwali with an AI-made TBWA Lintas film about a couple chasing a quiet moment.
Swiss Beauty’s We Got You makes the dance floor the test
Swiss Beauty's festive campaign We Got You puts Taapsee Pannu on a wedding dance floor to make cultural proof its product claim.
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