Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Motilal Oswal unifies its businesses around Think Wealth Creation
Motilal Oswal's new 'Think Wealth Creation' group campaign gives a diversified financial house one brand promise and one destination.
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Jio Story: Local Voices Turn Shared Screens Into Shared Memory
From village-to-city video calls and hostel Wi-Fi to regional creators and festival feeds, local voices gave India's data arc its shared moments.
Campus Activewear and Vicky Kaushal Flip the Sunday Meeting
Campus Activewear turns a Sunday office meeting into a boundary-setting comedy with Vicky Kaushal and debuts a bolder Move Your Way identity.
India’s Data Decade Has Four Customer Archetypes
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not age boxes—they are behaviour modes India's connected decade created.
Cheil India names Raghubar Bisht Samsung client lead
Cheil India names Raghubar Bisht as Client Lead for Samsung, expanding his remit across integrated media strategy, partnerships and growth.
Jio Story: When the Finale Dropped, One Screen Became a Crowd
Cricket nights, series finales and wedding reels still gather around one phone. Here's what India's shared-screen moments mean for brand leaders.
Celebrity TV ads fall 17%; Shah Rukh Khan stays most visible
TAM AdEx reports 17% fewer celebrity-led TV ads in Jan-Sep 2026, while Shah Rukh Khan led visibility and Akshay Kumar led brand associations.
Jio Story: One Dal Recipe Makes 5G, Cloud and AI Simple
A mother's dal query unpacks Jio's 5G, cloud and AI Everywhere arc for brand leaders. The brief: move from access to intelligibility.
Nutella’s Ranveer Singh Diwali ad runs on charm, not ritual
Nutella’s digital Diwali film uses Ranveer Singh to place the jar at the head of the table. Warm and shareable, but the festive role stays thin.
Nutella’s Ranveer Singh Diwali film seeks a mithai-table seat
Nutella’s new Diwali digital film with Ranveer Singh places the spread beside traditional sweets and signals a plus-one festive strategy.
Kirana to Cloud: The Shop’s Memory Finds a Data Layer
The corner shop's khata book is moving online. Here's what changes for the shopkeeper, the customer, and brand leaders watching India's retail rhythms.
Dabur India launches AI-powered Dialogue Hub with WPP
Dabur India and WPP have built an always-on AI intelligence platform to turn consumer conversations into faster, sharper brand actions.
Jio Story: Small Daily Decisions, One Data Layer
From the chai-stall UPI tap to a family map and a study-group call, brand leaders can read India's ordinary day as its most honest media moment.
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