Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jetpac taps 15-year growth veteran Vineet Singh as CGO
Jetpac elevates Vineet Singh from Business Head B2C to Chief Growth Officer, banking on his 15-year record across growth, P&L and e-commerce.
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Jio’s Village-to-City Call Is Now India’s Festival Feed
From village-to-city video calls to hostel Wi-Fi culture and regional creators going live at festivals, one data layer now carries India's local voices.
20-year content hand to lead Google partnerships at WPP
WPP Media appoints Prachi Narayan as Head of Partnerships for Media Futures Group, its bespoke agency built exclusively for Google.
10-second ads, desi AI and Durga idols: this week
From ChatGPT's desi family to Sunder Biscuits' 10-second recall and Swiggy's Durga idol film, this week's festive ads split into two honest playbooks.
Mindshare, HUL end three-year EMVIES winning streaks
Mindshare is Media Agency of the Year at EMVIES 2026 and HUL is Best Media Client, ending three-year runs by Wavemaker and Mondelez.
Jio Story: Which Data Self Appears After 11 PM?
India's data decade produced four everyday archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. One customer can be all four.
Piyush Pandey’s Playbook for Advertising’s AI Age
A year after his passing, Piyush Pandey's creative creed still lands: observe people, serve the brand, use AI as a tool—not a thinker.
One Phone, a Cricket Night and a Finale: Shared Pop Culture
Cricket night, a web-series finale and wedding reels all gather around one phone. Here's what India's shared screen means for brand leaders.
Supertails Flips the Diwali Fear Script in No Bang Diwali
Supertails' No Bang Diwali film puts a family under the table to show what crackers feel like for pets. Our review of the idea, the tone…
Two Grammarly Superhuman Go films put stories before demos
Filmmaker Kartikye Gupta brings a story-first approach to two Grammarly Superhuman Go ads, using student dilemmas instead of product demos.
Jio Story: Mummy’s Dal Question Makes 5G, Cloud and AI Feel Near
Jio's 5G, cloud and AI Everywhere for Everyone vision becomes plain through a kitchen question, and shows marketers how to make technology feel daily.
Why Racold is putting titanium in water heaters
Racold's new Titanium Ultracore technology strengthens water heater tanks against hard water and thermal stress. Here's the marketing logic behind the film.
Kirana to Cloud: What Changes for the Shop and Its Customers
Small shops are trading the khata book for a connected counter. Here's what changes for the store, the customer and the relationship between them.
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