Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
How Village Calls and Hostel Wi-Fi Became One Jio Story
From village-to-city video calls to hostel Wi-Fi screenings and regional creators, one connectivity story spans India's local moments.
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GTPL Plans a 50,000-Home TV Measurement Panel
GTPL Hathway is scaling a Return Path Data panel from 10,000 to 50,000 homes, offering advertisers and broadcasters a ratings-freeze workaround.
Which Data Archetype Rules Your Family Group Chat?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed types. They are four marketing briefs hiding inside India's data decade.
Hyundai turns 30 in India into a story of shared progress
Hyundai Motor India's anniversary film turns a 30-year milestone into shared ambition and a promise for smarter, sustainable mobility.
Cricket Night, Finale Night, Wedding Reels: One Jio Connection
From a cricket huddle around one phone to finale nights and wedding reels, India's shared pop-culture moments now run on one connection.
Supertails’ Diwali film puts humans under the table
Supertails flips a pet-hiding insight into a Diwali film that leads with humour, not solemnity, and lets viewers reach the message themselves.
Jio Story: 5G, Cloud and the Kitchen Question
For Indian brand leaders, a mother's dal query is a small but sharp way to explain how 5G, cloud and AI become ordinary, useful and trusted…
KISNA revives Woh Kisna Hai with Shahid and Mira
KISNA's festive film pairs Shahid Kapoor and Mira Rajput Kapoor with the brand's built-in song hook, and leans on scale, warmth and gifting rituals.
Shah Rukh Khan Tops TV Ad Visibility as Celebrity Ads Dip 17%
Celebrity TV ad volumes fell 17% in Jan-Sep 2026, yet Shah Rukh Khan still leads visibility at 26 hours a day; Akshay Kumar tops brand count.
Kirana to Cloud: What Changes When the Shop Remembers
Small shops are moving from khata book to cloud, and the counter is learning to remember preference, not just payments.
Shahid & Mira front KISNA’s 300+ billboard festive revival
KISNA's festive campaign brings back 'Woh Kisna Hai' with Shahid Kapoor and Mira Rajput, backed by a 300+ billboard, multi-media rollout.
Jio Story: The Normal Day That Made Data Invisible
From the chai stall scan to the study call and family map, India's ordinary data day shows how utility becomes habit.
JK Naturals Aura Puts 40% Eco Content on Indian Walls
JK Maxx Paints debuts JK Naturals Aura, a luxury interior emulsion with 40%+ eco content, air-purification tech and a tree-pledge QR code.
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