Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jio Story: Teaching AI Everywhere One Dal Question at a Time
How a simple kitchen request to AI turns 5G, cloud memory and everyday utility into a clear marketing brief for India's brand leaders.
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Axis Bank and Visa launch 100+ festive offers with Shahid Kapoor
Axis Bank and Visa have launched a Shahid Kapoor-led festive film and a 100+ offer stack with up to 20% off for eligible Visa credit cards.
Kirana to Cloud: What the Shop Learns in the Cloud
How India's small shops moved from paper ledgers to cloud records, and what changes for the kirana, its customers and brand marketers.
VETO’s 300+ Hour Sports Carnival Hits Festive CTV
VETO's subscription-free platform is using 300+ hours of live cricket, football, weightlifting and tennis to own festive CTV viewing.
Jio Story: What Data Does When Nobody Is Watching
From UPI at the chai stall to study-group video calls and family road-trip maps, data has become the quiet default in Indian daily life.
Malabar Gold’s SWAYE: lightweight diamonds, up to 30% off
Malabar Gold & Diamonds launches SWAYE, a lightweight natural diamond collection fronted by Alia Bhatt, with up to 30% off diamond value for Diwali.
A Day in the Life of India’s Everyday Data Habits
Five routines—saver, binger, kirana owner, creator, Dadi—show how the 2016 data reset became an ordinary always-on habit.
India Inc Is Data-Rich but Insight-Poor
Ganapathy Viswanathan on why Indian companies must move from collecting data to extracting insight—and how first-party data and AI can help.
The First Call Home: Memory as Brand Media
Why 'my first video call home' works as collective nostalgia, and how brands can build on shared memories without turning them into ads.
TEAL rebrands after serving more than 150 clients
TEAL's new logo pairs a cobot-inspired symbol with a Tata-aligned wordmark as it targets precision manufacturing across global markets.
When repeat purchases are years away, brands count households
CMOs from Usha, Hindware, Dreame, Macaw Paints and Shyam Steel explain how to make acquisition economics work when the next purchase is a decade away.
Jio Story: The Marketing Brief the Welcome Offer Left Behind
For Indian CMOs, the 2016 Welcome Offer was not a price story. It reset data from a cost to a behaviour—here is what marketers still take…
Just In Time turns 10,000 styles into personal festive gifts
Just In Time's festive film with Ayushmann Khurrana reframes watch gifting around knowing the recipient, backed by 50-plus brands and 10,000 styles.
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