Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jockey Swaps Hero Bras for Occasion-Led Innerwear
Page Industries launches 'Feels Like Me' for Jockey Woman, shifting from one hero bra to a range built around how women actually dress.
All updates
Jio Story: The Welcome Offer’s Real Marketing Reset
The 2016 Welcome Offer reset data from a metered cost to an always-on habit. Here's the marketing brief it left for India's brand leaders.
Country Delight puts 140+ quality checks behind Rishab Shetty
Country Delight has named Rishab Shetty as the face of its cow and buffalo milk range, using his pan-India appeal to sell verifiable dairy quality.
Jio Story: The Day the Data Meter Stopped Mattering
From rationed internet to an unmetered pocket, the real Jio shift is in daily habits, not data speed. Here is what brand leaders should notice.
Bosch and Ting’s Kitchen Up sells a life stage, not an appliance
Bosch and Ting's Kitchen Up film with Vikrant Massey leads with a personal journey, not product specs, to sell built-in kitchens in India.
Jio Story: Local Voices, Shared Screens and Festival Feeds
How village-to-city video calls, hostel Wi-Fi culture, regional creators and festival moments became one local-voice story for brand leaders.
Cordelia scales premium cabins from 8.5% to 60% of fleet
Cordelia Cruises is Indianising food, entertainment and weddings for young first-time cruisers while premium suites jump from 8.5% to 60% of its fleet.
Which One Are You: Data Saver, Binger, Hotspot Hero, Reel Royalty
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not just habits. They are the four data selves shaping India's brand conversations.
The Shared Screen Economy: Cricket, Finales and Wedding Reels
Cricket huddles, finale watch parties and wedding reels reveal how India's pop culture gathers around one shared connection.
A Dal Recipe Shows How 5G, Cloud and AI Come Home
A kitchen query about dal becomes a plain-language lens on Jio's 5G, cloud and AI push and what that means for Indian marketers.
From Khata to Cloud: The Shop’s New Memory
India’s small retailers are moving customer memory from paper ledgers to cloud systems. Here’s what changes for the shop, the customer and brand marketers.
Westlife digital sales cross 75% as Q2 revenue hits ₹747 crore
Westlife Foodworld's Q2 FY27 revenue rose 16% to ₹747 crore as digital sales crossed 75% and same-store sales grew 10.1%.
Jio Story: Utility Lives in Small Moments
From a chai stall UPI to a study-group video call and a family road map, everyday data utility has become India's quietest marketing layer.
Stay mad about marketing.
The updates that matter for your brand, in your inbox. Free, and easy to leave.