Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jio Story: Mummy’s Dal Question Explains the AI Future
Before 5G, cloud and AI feel like infrastructure, a familiar kitchen question shows how everyday AI becomes legible to everyone.
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PNG Jewellers Unstoppable Legacy film gets a two-star reveal
PNG Jewellers casts Madhuri Dixit and Ranbir Kapoor in a backstage legacy film that gives the brand the final reveal before the festive season.
Swiggy puts Shonagachi women at the centre of Durga Puja
Swiggy's Durga Puja campaign hands the clay to Shonagachi women, then adds a 50+ pandal app feature pairing purpose with utility.
Kirana to Cloud: The Khata Book’s Quiet Goodbye
For India's neighbourhood shops, the khata book is becoming a quiet data layer. What changes for the shopkeeper, the regular, and the brand.
PNG Jewellers’ 1832 legacy, recast for a new generation
PNG Jewellers pairs Madhuri Dixit and Ranbir Kapoor in 'Unstoppable Legacy', a festive film that reveals its 1832 heritage in the final frame.
Jio Story: UPI, Video Calls and Maps in One Normal Day
Inside the three routines that made data an everyday utility in India: UPI at the chai stall, study groups on video, and maps on family road…
Bata’s Festive Flats Pull 6,000 to Delhi Dandiya Night
Bata India's festive campaign puts comfort first with Rakul Preet Singh, and a Delhi Dandiya Night records more than 6,000 footfalls.
Jio Story: From Data Saver to Dadi’s First Call
The meter faded. In its place came the data saver, midnight binger, kirana owner, creator and Dadi's first video call.
Asian Paints makes Diwali prep the celebration
Asian Paints and Ogilvy turn cleaning, decorating and repainting into a musical that positions the run-up to Diwali as the festival itself.
The Psychology of a Shared Memory: Jio’s 2016 Data Moment
The psychology behind why 'my first video call home' and the 2016 data moment work as collective nostalgia—and why brands keep building on shared memories.
Just In Time’s festive film makes watch gifting personal
Just In Time's Ayushmann Khurrana campaign reframes festive watch gifting around knowing the recipient, backed by 50+ brands and 10,000+ styles.
Jio Story: The Welcome Offer That Reset India’s Data Brief
The 2016 Jio Welcome Offer didn't just change telecom pricing; it changed the marketer's brief from selling data to designing always-on habits for India's brand leaders.
Anmol Biscuits’ Pujo Film Puts Sound Before Sight
Anmol Biscuits and Meraqi Digital's Ami Pujo Shuni follows Nirmal's sensory Durga Puja, reframing festive advertising around shared joy over spectacle.
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