Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jio Story: Mummy’s Dal and the AI Everywhere Future
How a home kitchen explains Jio's 5G, cloud and AI Everywhere future for Indian brand leaders—and why daily utility is the next brand asset.
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Inside Barbie’s $1.5B adult toy opportunity
Mattel pairs a $60 Celine Dion collector doll with a Smriti Mandhana role-model doll as Barbie chases the $1.5B adult toy market and cultural IP status.
Kirana to Cloud: The Counter Learns Its Customers
The khata moves to the cloud, and the neighbourhood shop starts to remember what it sold, to whom, and what to suggest next.
Durga Puja 2026 Ads Swap Spectacle for Shared Stories
How Britannia, Coca-Cola, Asian Paints and others moved Durga Puja 2026 beyond dhaak and pandal clichés to memory, craft, community and family stories.
Jio Story: UPI at the Chai Stall, Class on a Call, Maps Home
Three ordinary moments—UPI at the chai stall, a study group video call and a family road trip—show how Jio's data layer became invisible daily utility.
Google’s 10% budget dial isn’t a hard cap
Google's new Ads controls let marketers prioritise channels and set low-priority spending percentages, but daily spend can still exceed the figure.
Five Human Routines: Saver, Binger, Kirana, Creator, Dadi
Reading Jio's human story through five routines: the data saver, the midnight binger, the kirana owner, the creator and Dadi's first call.
Ethnix by Raymond takes a live wedding to Gurgaon’s streets
Madison Media's Mandap on Wheels put Ethnix by Raymond on a decorated moving mandap in Gurgaon, then routed the spectacle to store footfall.
Why a Shared Memory Outlasts a Campaign
How the 2016 data moment became collective nostalgia, and why brand builders return to shared memories they never owned.
Gold Winner’s 90-Day Promise Hits Andhra Pradesh & Telangana
Gold Winner's latest TVC brings Suma Kanakala and a 90-day taste promise to Andhra Pradesh and Telangana, backed by 80 quality checks.
Jio Story: 100M Subscribers, a Welcome Offer, One Data Reset
How a 2016 launch offer changed what India expects from data — and the category-design lessons brand leaders still use today.
Skoda Fan Fest turns a heist into an advocacy pitch
Skoda Auto India and BBH India put existing fans at the centre of the festive Fan Fest film, turning ownership benefits into a heist story.
Jio Story: From Rationed Data to a Phone in Every Pocket
How everyday India moved from the cyber cafe's shared screen and measured data packs to a phone that never stops—without the data meter.
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