Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
6 Diwali creator campaigns show festive ads have grown up
From Mia by Tanishq to Cadbury, six Diwali campaigns show brands are trading raw vlogs for polished, colour-coded creator storytelling.
All updates
Spinny’s Diwali film spotlights car restoration craft
Spinny's Diwali campaign, Festival of Spinny: Together, We Go Far, turns car restoration into choreography with Gujarati folk music. Here's what it signals for brands.
NICMAR rebrands for India’s ₹16.72 lakh cr infra push
NICMAR's new identity, created with Landor, aligns its construction education with AI project controls and a ₹16.72 lakh crore pipeline.
BGMI Turns Cartoon Waala Game Banter Into a Campaign
BGMI and Talented turn the Cartoon Waala Game jibe into two ad films featuring Anuj Gupta, using banter and gaming culture instead of spec-chart comparisons.
Samsung Galaxy’s festive film finds family in a group chat
Samsung Galaxy and Cheil India unveil a festive film in which six young people's group chat becomes a story about family and connection.
Spinny’s Manki Bhai series tops 16 million views
Spinny's six-part Instagram series with creator Akash Srivastava uses AI characters to turn the new vs pre-owned car debate into family conversation.
Somany puts Kumbhakarna to work for quieter flushes
Somany Bathware's Quiet Swirl campaign casts Kumbhakarna to sell a quieter flush, pairing a humour-led film with a Lucknow hoarding and a 360° clean.
AI’s $3-trillion spill and what it means for Indian ads
Big Tech's AI bills erased $3 trillion and hit Nasdaq 5.5%, yet India's festive ad spending is projected at ₹60,000–62,000 crore. What CMOs should watch.
Diwali 2026 ads trade family-table clichés for small moments
Diwali 2026 campaigns are moving beyond family and gifting to childhood memories, playful rituals and everyday festive moments. Here’s what changed.
Axis Bank festive auto loan campaign offers up to 100% funding
Axis Bank and Outbreaker launch 'Jaise Hi Mann Banaoge, Loan Paoge', a festive digital auto loan campaign with up to 100% funding.
Apple and Raw Mango step into Diwali light on iPhone 18 Pro
Apple's Step Into the Light, shot on iPhone 18 Pro with Raw Mango and Juhi Chawla, is a Diwali craft piece that looks stunning but plays…
Johnnie Walker Blue Label Debuts India-Inspired Festive Blend
Johnnie Walker's first India-inspired Blue Label expression blends cardamom, saffron and rosewater for luxury whisky drinkers, launched in Mumbai.
Three Diwali campaigns: homecoming, heroes, safe wiring
Asian Granito, Ashok Leyland and APAR Cable Solutions take three distinct festive routes: homecoming, infrastructure gratitude and electrician safety.
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