Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Publicis Media: $157M net new billings, festive spends hold
Publicis Media led India's H1 2026 new-business race with $157M in net new billings, as festive ad spends hold with FMCG and BFSI leading.
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Jio Story: Local Voices Carried the Network
From village-to-city video calls to hostel Wi-Fi, regional creators and festival feeds, Jio's network became a stage for India's local voices.
KFC India’s AI-generated Pujo ad joins the big-brand wave
KFC India used AI to create a Durga Pujo ad with Colonel Sanders, joining HUL, Tata Consumer and Hyundai in making AI-generated campaigns mainstream.
Data Saver to Reel Royalty: Which Jio Archetype Are You?
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty—four data postures India built in a decade of always-on connectivity.
Men of Platinum’s 4-film push stars Sharma and Anirudh
PGI India's Men of Platinum campaign pairs Rohit Sharma and Anirudh Ravichander in four films on character, comebacks and creative growth.
Jio Story: Pop Culture on One Shared Connection
From cricket nights around one phone to finale watch parties and wedding reels, shared streaming is now India's pop culture ritual.
Shiprocket’s Manoj Pahwa film sells relief, not just speed
Shiprocket and Toaster INSEA turn a seller's busiest day into a festive ad for on-demand hyperlocal delivery, starring Manoj Pahwa as a harried store owner.
Jio Story: The Dal Recipe That Explains 5G, Cloud and AI
Jio's 5G, cloud and AI Everywhere promise, explained through Mummy's dal recipe and what it means for India's brand leaders.
California Almonds Adds a Buddy List to Diwali Gifting
California Almonds' new 'Badam for EveryBuddy' Diwali film moves gifting beyond family to work, gym and travel buddies. Here is the strategy behind it.
Kirana to Cloud: The Shopkeeper’s Second Memory
What changes when the paper khata becomes a cloud ledger: a digital memory for the shop, sharper service for regulars, and better demand signals.
realme turns ghanta humour into an INR 500 crore Diwali bet
realme's #RealWaliDiwali uses the youth slang 'ghanta' and a giant-bell gag to promote festive offers worth up to INR 500 crore across three digital films.
Jio Story: Three Ordinary Moments Where Data Went Quiet
From UPI at a chai stall to a study call and family maps, Jio turned connectivity into a quiet everyday utility for Indian life.
After 70 years, HRI rebrands to ‘Where Beauty Evolves’
Hygienic Research Institute refreshes its corporate brand after 70 years with chlorophyll, signalling a multi-brand, multi-category beauty portfolio.
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