~ Cashfree’s festive ‘Mithai Joint Family’ film, fronted by Biswa Kalyan Rath, swaps the reluctant soan papdi default fo...
~ Wagh Bakri Premium Leaf taps Karnataka’s love of all things ‘Kadak’ with Kannada face Anushree — and a cup that promis...
~ Assetz turns a decade of design-led Bengaluru homes into ‘Life Reimagined’ — a flexible brand platform that puts philo...
~ Pride of Cows’ new farm-to-home push with Athiya Shetty reframes premium dairy as a lifestyle invite — more space, mor...
~ On Ayurveda Day, Cura’s #SharirBoltaHai argues Indians don’t ignore health — they wait for a diagnosis. The body speak...
~ Nuuk hauls its EvenHeat multi-cook kettle out of the kitchen and into Ladakh — with SlowCheeta and Padma Shri Morup Na...
~ KreditBee’s new three-film push reframes ‘being practical’ as planning with the right credit product — not putting amb...
~ ixigo’s new film puts sheep-headed holidaymakers on a packed beach, then lets AI travel assistant TARA pull one travel...
~ Shaya by CaratLane marks its eighth birthday by naming Shreya Ghoshal brand ambassador and launching ‘Stories Written ...
~ Vadilal and Parle Products license Hide & Seek into ice cream — a nationwide ‘Jodi Aisi Ki Nazar Na Lage’ push th...
~ Nykaa rolls ‘New At Nykaa’ with Rakhi Sawant — a playful warehouse heist that turns early access to new beauty launche...
~ Flipkart and McCann India launch ‘Are You Really Gen Z?’ — a humour-led culture test and three-step CAPTCHA microsite ...