Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Starbucks India appoints TBWA\Lintas as creative AOR
Starbucks India has handed TBWA\Lintas its integrated creative and digital mandate, covering brand campaigns, social media and digital activations.
All updates
Titan Smart, Fastrack Smart split festive deals up to 50%
Titan Smart and Fastrack Smart run separate Diwali smartwatch campaigns: social festive energy for youth versus wellness routines, with up to 50% off.
Haldiram’s Diwali Push Goes Creator-First and Q-Commerce
Haldiram’s layers a dozen celebrities, digital creators and an AI talent over Blinkit–Zepto integrations to turn Diwali intent into quick-commerce sales.
Turtle’s Diwali Film Finds Family in Flatmates
Turtle's Diwali campaign opens with 11 Takes, a film about flatmates who become family, and puts belonging ahead of geography for its AW26 range.
Zomato’s Saif Ali Khan ad makes a case for edible Diwali gifts
Zomato's Diwali campaign uses Saif Ali Khan's deadpan 'WOW' to argue that mithai and restaurant hampers beat towels and soaps as festive gifts.
Premium CTV Rates Set to Rise 15–30% This Festive Season
Premium CTV inventory is commanding 15–30% festive price rises, but brands are debating whether costlier impressions buy outcomes or just prominence.
Indian Garage drops Co and sharpens Everyday Hero identity
Menswear label Indian Garage drops Co from its name and unveils a refreshed identity built around the self-made Everyday Hero. Here's what changed.
Affle to acquire Perion for $420 million all-cash
Affle's $420M all-cash deal for Perion carries a 34.5% premium, a 40-day go-shop and early 2027 close, reshaping adtech consolidation.
Adobe and BWT Alpine plan AI fan experiences from 2027
Adobe becomes BWT Alpine F1's official AI fan experience partner. From 2027, the team will use AI for tailored content, audience insight and AI-search visibility.
Hinge’s Everyday Gestures in Love makes the mundane romantic
Hinge's new campaign from Talented and Dar Gai trades grand romance for ticket bookings and balcony nets, making small acts feel like proof.
Traya’s Dussehra game turns hair fall into a diagnosis problem
Traya used a Dussehra bow-and-arrow game to push women past hair fall quick fixes, pairing free tests and coach consults with festival symbolism.
Kansai Nerolac hands its 1990 jingle to Yashraj Mukhate
Kansai Nerolac keeps its 1990 festive hook intact and asks Yashraj Mukhate to rebuild the sound around it. Here's why the refresh works.
Hinge finds love in everyday gestures across 4 films
Hinge's new campaign by Talented turns small acts of care—a balcony net, a remembered brother—into proof of a lasting connection.
Stay mad about marketing.
The updates that matter for your brand, in your inbox. Free, and easy to leave.