Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
D2C Festive Playbook: 27% Better Search Conversion
Google's festive playbook and D2C experts on building demand early, capturing long-tail search intent, scaling creators and measuring the full journey.
All updates
Just In Time festive film: 10,000+ styles, one thoughtful gift
Just In Time's festive film with Ayushmann Khurrana reframes gifting around knowing the recipient, backed by 50+ brands and 10,000+ styles.
HCG urges monthly breast checks after 2.37 lakh cases
HCG Cancer Hospitals turns a childhood phrase into a monthly breast-check habit after GLOBOCAN 2024 recorded 2.37 lakh new cases in India.
Miraggio Builds Its Festive Campaign on the Out-of-Office Mindset
Miraggio launched Off The Clock on LinkedIn before Instagram, using the out-of-office mindset to introduce its festive bag collection.
Macros pushes a 30-day men’s skincare habit this Diwali
Macros launches its first Diwali campaign four weeks ahead, selling men a two-step, 30-day skincare habit with family-led storytelling and a B1G1 offer.
Lenovo’s Idea Tab Pro Gen 2 Goes Broadway with Abhay Varma
Kinnect launches a Broadway-style musical campaign for Lenovo Idea Tab Pro Gen 2 with Abhay Varma, its first integrated mainline work for the brand.
Kinder Schoko-Bons Crispy unveils 3 Marvel packs in India
Kinder Schoko-Bons Crispy debuts three Marvel pack designs ahead of Avengers: Doomsday, with a QR contest and microsite to capture engagement.
Bonjour’s Festive Film Frames Gifting as the Next Step
Bonjour's new festive film casts Harshaali Malhotra and turns gifting into a milestone for the next goal, not a product pitch.
Orient Electric takes 3-in-1 lights to 11 airports
Orient Electric launches The Right Light with MS Dhoni and Kusha Kapila to sell 3-in-1 lighting across digital, OOH and 11 Indian airports.
Borosil targets 10 crore consumers for Vita Rich Juicer
Borosil launches a two-month, multi-platform push for its Vita Rich Juicer, chasing over 10 crore consumers via cricket, OTT, news and creators.
Deconstruct Picks 10 Real Consumers to Prove Its Oily-Skin Serum
Deconstruct's documentary-led Oily Skin Tested campaign picked 10 oily-skin consumers from 6,000 registrations to test its serum against another side by side.
DOMS festive film lets kids choose their own future
DOMS and Havas Creative India's festive film asks families to stop choosing children's futures and start preparing them for every tomorrow.
10 festive ads: chosen family, absurd humour and Halloween
This week's 10 Diwali campaigns split into chosen-family stories, absurd humour and early Halloween plays. A useful review for brand leaders.
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