Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Jio Story: The Local Voice Is the New Mainstage
Village calls, hostel Wi-Fi, regional creators and festival feeds all start local. Here's what that decade means for India's brand leaders.
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A village named Diwali hides Flipkart’s Oct 28 sale deals
Flipkart has built a fictional Punjab village where Diwali never switches off, and shoppers unlock hidden coupons for its Oct 28 sale.
A Field Guide to India’s Four Data Archetypes
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are four behaviour states India's brand leaders should design for.
Fossil picks a maharaja, not another Bollywood face
Fossil names Sawai Padmanabh Singh, the Maharaja of Jaipur and polo player, as global ambassador for its Signature watch collection. Here's the strategy.
Jio Story: Fourteen People, One Phone, Pop Culture’s Shared Night
How one shared screen turns cricket nights, web-series finales and wedding reels into collective media moments India's marketers can plan for.
GROHE SPA’s three-month water display lands at Delhi T3
GROHE SPA has installed a live water display at Delhi airport Terminal 3 through December 2026. Here's why premium brands are leaving the showroom.
Jio Story: The Dal Question That Makes Tech Invisible
One mother's dal query shows how 5G, cloud and AI become useful only when they disappear into a normal Indian kitchen moment.
Kurkure launches Rs 10 Ribbon Pakoda in South India
Kurkure's regional portfolio adds Ribbon Pakoda in Karnataka, Andhra Pradesh and Tamil Nadu, with a Kannada-led campaign and Rs 10 and Rs 20 packs.
Kirana to Cloud: The Ledger Begins to Listen
The khata book is moving from paper to cloud, and the neighbourhood shop's memory is becoming a data layer. What changes for the shop and its…
Poonawalla Fincorp’s 37-day festive push turns loans into dreams
Poonawalla Fincorp's 37-day festive push pairs a Diwali film with regional activations and rewards across four loan categories.
Jio Story: The Day Data Stopped Waiting to Be Seen
From UPI at the chai stall and a study-group video call to a family map on a road trip, everyday data has become ambient.
airpay money makes festive reflection a financial ritual
airpay money's Safalta Ka Sukoon campaign turns festive reflection into a financial health ritual, with an in-app score at the heart of the story.
Jio Story: The Unmetered Day, Person by Person
Five everyday routines show how India moved from asking what data costs to asking what it can do, and what that shift teaches today's brand leaders.
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