Marketing & branding, updated.
Rebrands, campaigns, platform changes and the thinking behind them, from the MAM newsroom.
Kirana to Cloud: When the Bill Starts Remembering
How small shops are turning the khata book into a cloud memory, and what that changes for counters, customers and brands.
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Audi India launches new Q3 at Rs 51,99,000
Audi India's new Q3 arrives at Rs 51,99,000 ex-showroom with quattro, Digital Matrix LEDs, a head-up display and local assembly.
Jio Story: A Normal Day Runs on Quiet Data
From UPI at the chai stall to a study video call and maps on a family drive, Jio's quiet utility tells marketers what data has become.
Tesla’s Roadster hype faces a 2028 reality check
Tesla's Roadster reveal proves attention is easy and delivery is hard. What marketers can learn from its 2028 problem.
Jio Story: Five Small Habits From India’s Data Decade
From Dadi's video call to the kirana ledger, the daily rituals India built once data stopped being counted—and what they teach marketers.
25-year brand leader joins DirectX as SVP strategy head
DirectX brings on Ipsita Johri Rane, a 25-year brand leader, as SVP Strategy & Head Brand Solutions, with stints at Disney India, Sony and TBWA.
Why the First Video Call Home Became Shared Memory
The psychology behind why a private first video call became collective nostalgia, and what it teaches brand leaders about shared memory.
OmniVertex aims to unify fragmented ad data for marketers
DGTOOHL's Anuj Bhandari launches OmniVertex, an AI-led platform to consolidate Meta, Google, TikTok and Snapchat campaign data for sharper media planning.
Safed Detergent’s Puja film: stain removal as inclusion
Safed Detergent's new Durga Puja film gifts a tea boy a kurta, turning its stain-removal story into one about inclusion and shared joy.
Jio Story: The Welcome Offer Was a Marketing Brief
How the 2016 Welcome Offer turned a launch into a category reset, and the marketing lessons India's brand leaders still borrow.
NESCAFÉ and Spotify Turn Four Gen Z Hustles Into One Anthem
NESCAFÉ and Spotify launch the Hustle Anthem with four passion-led films and 50+ creators, aiming to join Gen Z's listening habit.
Jio Story: Cyber Cafes, Data Coupons, Always-On Pocket
From data coupons and cyber cafe queues to the always-on pocket, this Jio Story maps the everyday shifts India's brand leaders should study in 2026.
Fortune builds a Rajbari from 3,000 jars for Pujo
Fortune's 360-degree Durga Puja push spans a 3,000-jar Rajbari installation, food art murals and #FortuneSobarPujo as AWL deepens its Bengal bond.
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