Vaseline Introduces Cloud Soft Light Moisturiser
Vaseline India has launched the Vaseline Cloud Soft Light Moisturiser, marking its entry into the face moisturiser segment. The product promises intense hydration while remaining incredibly lightweight, designed for consumers who value both efficacy and a delightful sensory experience.
01 · #LaunchInTheClouds: A Sky-High Experience in Dubai
To celebrate the launch, Vaseline hosted the #LaunchInTheClouds event at Skydive Dubai, offering a unique experiential campaign. The brand aimed to highlight the moisturiser’s light texture by creating an unforgettable, high-energy environment that resonated with younger, digitally-savvy consumers.
Influencers Take Cloud Soft Mid-Air
Digital creators including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy tested the moisturiser mid-air during their skydives. They shared live updates and behind-the-scenes content, amplifying engagement and creating excitement around Cloud Soft.
Exploring the Cloud Soft Sensory Lounge
After the dives, influencers visited the specially curated Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai. The lounge featured immersive zones such as a texture lab, fragrance bar, charm stations, and experience-led product displays, seamlessly blending science with sensorial engagement.
02 · Vaseline’s Entry into Face Moisturiser Segment
Cloud Soft represents Vaseline’s first face moisturiser, crafted to meet evolving consumer expectations. By prioritizing lightweight hydration and luxurious texture, Vaseline positions itself as a brand that combines trusted skincare science with modern lifestyle needs.
Combining Hydration with Lightweight Texture
Cloud Soft offers intense hydration without heaviness, making it perfect for daily use. Its feather-light feel ensures consumers enjoy moisturised skin without compromising comfort, creating a skincare experience that is both effective and indulgent.
Creating Memorable, Experiential Campaigns
Vaseline’s launch campaign goes beyond product promotion.
Through experiential marketing and influencer activations, the brand creates a memorable launch that reflects the product’s essence.
