~ Two films with Ayushmann Khurrana shift Just In Time from shelf choice to personal discovery across 100+ stores ~
Mumbai, September 2026: Omnichannel watch retailer Just In Time has rolled out ‘Watching Out For You’, a brand campaign starring ambassador Ayushmann Khurrana. The insight is simple: picking a watch is personal — style, occasion, personality — and the brand wants to own that discovery moment, not just the display case.
Two light-hearted films split the story. One leans into how personal the right timepiece feels; the other sells scale and reach — 100+ stores nationwide plus online, with a curated universe of 50+ global brands and 10,000+ styles across luxury, premium and smartwatches. Together they land the line: whether you’re hunting a look or browsing possibilities, Just In Time is watching out for you. Rollout is on digital and social, amplified through the retail network.
Raju Chheda, Founder and Managing Director, said the brand’s focus since 2006 has evolved “from offering choice to helping customers find a watch that feels personal and meaningful.” Ronak Shah, CEO, added that a watch is “an expression of style, personality and individuality,” and Ayushmann helps show the many ways people connect with what sits on their wrist. Ayushmann Khurrana put it plainly: a watch becomes part of everyday life — work, celebration, travel — and the campaign is “not just about finding a good watch, but finding the one that feels like it belongs to you.”
Marketing take: Most watch retail ads stack logos. This one sells curation as care — and uses a star who already sells “relatable” to make the wrist feel like identity, not inventory.
