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Horlicks Protein Powder — ‘Your Day Is the Real Workout’ Moves Past the Gym
HUL’s Horlicks enters adult protein with 24g fermented yeast protein sachets — selling everyday strength, not gym culture ~ Mumbai, September 2026: Horlicks has launched Horlicks…
Bacardi’s BREEZER Bold Hits Shelves — 8% ABV, Three Adventurous Flavours
Bacardi expands India’s RTD leader with an 8% ABV line — Guava Chilli, Lime & Lager, Grapefruit Yuzu — landing in select cities from 14 September…
BharatPe Flex — Rohit Sharma Puts Credit Inside Everyday UPI
At Global Fintech Fest, BharatPe pairs a Credit Line on UPI with a Rohit Sharma campaign that sells pay-now, settle-later as one gesture ~ Mumbai, September…
Cheffin’s Asian Noodle Kits — Restaurant-Style in Two Minutes, Four Flavours Deep
Tasty Bite’s Cheffin’ puts ready noodles, real sauces and crunchy toppings in one kit — and backs the launch with four digital films ~ Mumbai, September…
Nestasia’s ‘Designs So Good, It Makes You Look’ — Festive Hosting Turns Guest Curiosity Into the Compliment
Home brand banks on the guest who flips the bowl — festive hosting pride when design details get noticed ~ Mumbai, September 2026: Nestasia has rolled…
Rivaah’s ‘One Wedding. Many Stories.’ — Sircar & Radhik Frame Bridal Jewellery as Wedding Cinema
Tanishq’s bridal brand puts Wedding Signatures inside Shoojit Sircar films and Joseph Radhik’s Jaipur frames — jewellery as lived wedding moments, not catalogue gold ~ Mumbai,…
Amaron’s ‘Modern Bikes Ki True Power’ — True 4Ah Horns Through Traffic Jams
TBWA\Lintas and Josuka’s AI street films sell full-claimed capacity for feature-hungry 100–125cc bikes ~ Mumbai, September 2026: Amaron has put its True 4Ah motorcycle battery into…
Vijay Deverakonda Co-Builds Unhype — ‘No BS. Only What Works’ Skincare for Young India
Actor goes beyond face-of-the-brand to co-found a unisex functional line built for Indian heat, humidity and hard water ~ Mumbai, September 2026: Vijay Deverakonda is entering…
Antara Care Homes Taps Priyamani — ‘Hospital Discharge Does Not Mean Recovered’
Max India senior-care brand puts the national award-winning actor on a digital push that reframes the most fragile week after hospital ~ Bengaluru, September 2026: Antara…
JAL Bath Fittings Taps Wamiqa Gabbi — ‘Value Meets Elegance’ Goes National
Premium bath fittings brand signs the actor as ambassador and rolls a digital film that settles the style-vs-value fight in the bathroom ~ New Delhi, September…
Crompton’s ‘Amazing, Every Day’ Hits the Streets — OOH Across Four Cities
Master Brand Launch takes Cephyr and the new promise onto billboards, buses and airports in Mumbai, Bengaluru, Chennai and Delhi NCR ~ Mumbai, September 2026: Crompton…
Complan’s ‘India ka Complan Boy’ — Vaibhav Sooryavanshi Makes Equity Real
Zydus Wellness moves the classic Complan Boy from ad character to a 15-year-old India debutant — with ‘Thoda Plan, Thoda Complan’ still in the frame ~…