Friday, 23 October 2026
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The brands making news, and the moves behind them

Britannia Bourbon’s Chocolate Modak Returns — Bombay Sweet Shop Makes Festive ₹450 Again
Advertising14 Sep

Britannia Bourbon’s Chocolate Modak Returns — Bombay Sweet Shop Makes Festive ₹450 Again

Britannia Bourbon and Bombay Sweet Shop bring back the limited-edition Bourbon Chocolate Modak at ₹450 till 27 September ~ Mumbai, September 2026: Britannia Bourbon, India’s No.1…

Pulse Candy’s “Pulse Se Arpan” — Mushak Carries Digital Offerings to Bappa
Advertising14 Sep

Pulse Candy’s “Pulse Se Arpan” — Mushak Carries Digital Offerings to Bappa

DS Group’s Pulse Candy marks its fifth Maharashtra Ganesh Mahotsav with a Mushak-led digital Arpan play across six cities ~ Mumbai, September 2026: Pulse Candy, the…

Signify’s EcoLink Cools Lalbaugcha Raja — BLDC Fans Meet Bappa’s Queue
Advertising14 Sep

Signify’s EcoLink Cools Lalbaugcha Raja — BLDC Fans Meet Bappa’s Queue

Signify installs EcoLink high-airflow BLDC fans across pandal and queue zones at Mumbai’s iconic Ganeshotsav — up to 50% less power, 24×7 for 10 days ~…

Excitel’s #AagmanApnoKa — Ganesh Chaturthi Puts Broadband Inside the Puja
Advertising14 Sep

Excitel’s #AagmanApnoKa — Ganesh Chaturthi Puts Broadband Inside the Puja

India’s No. 4 FTTH brand turns Bappa’s arrival into an AI-led story of video-call puja — tagline: Har Connection, Apno Ko Kare Kareeb ~ Gurugram, September…

Philips ‘Airfryer Matlab Philips’ — Sushmita Sen Makes the Category Choice Instinctive
Marketing14 Sep

Philips ‘Airfryer Matlab Philips’ — Sushmita Sen Makes the Category Choice Instinctive

Versuni India puts Sushmita Sen alongside Chef Ranveer Brar as Philips doubles down on airfryer category ownership ahead of festive — TV, digital, social, retail ~…

Stable Money’s Badhte Jao — FD Gets a Cultural Campaign Built on Growth
Advertising14 Sep

Stable Money’s Badhte Jao — FD Gets a Cultural Campaign Built on Growth

National musical film shot in Sambhar, Rajasthan turns the fixed deposit into a person who keeps growing — on TV, digital, cinema and KBC ~ Bengaluru,…

Shipra Nangia Exits Publicis — Braided Story Bets on Culture-First Creator Content
Advertising14 Sep

Shipra Nangia Exits Publicis — Braided Story Bets on Culture-First Creator Content

After six years at Publicis Groupe India, the content partnerships veteran launches an independent culture-first branded content and creator solutions agency ~ Mumbai, September 2026: Shipra…

Dettol Banega Swasth India Hits Ladakh — School Hygiene Goes High-Altitude
Advertising14 Sep

Dettol Banega Swasth India Hits Ladakh — School Hygiene Goes High-Altitude

Reckitt’s flagship Banega Swasth India programme lands in Leh with Jagran Pehel, Sesame Workshop tools, and a five-pillar hygiene curriculum ~ Leh, September 2026: Reckitt has…

BMW India Names Ranveer Singh Brand Ambassador — New 7 Series From ₹1.95 Cr
Advertising14 Sep

BMW India Names Ranveer Singh Brand Ambassador — New 7 Series From ₹1.95 Cr

Ultimate Showman unveils petrol-to-i7 M70 flagship range in New Delhi — bookings open, deliveries from October ~ New Delhi, September 2026: BMW India has named Bollywood’s…

Slikk Rebrands Beyond 60 Minutes — Discovery Becomes the Fashion Pitch
Advertising14 Sep

Slikk Rebrands Beyond 60 Minutes — Discovery Becomes the Fashion Pitch

Bengaluru fashion quick-commerce flips from pure speed to discovery: new black-led identity, redesigned app, and a brand film where a Slikk package flips the mood ~…

Peep Beauty Taps Triptii Dimri as Investor — ‘Made You Look’ Puts Indian Eyes Centre Stage
Advertising14 Sep

Peep Beauty Taps Triptii Dimri as Investor — ‘Made You Look’ Puts Indian Eyes Centre Stage

India’s first eye beauty brand brings Triptii Dimri in as investor and co-creator, then launches ‘Made You Look’ to sell coloured lenses as fashion, not medical…

ABD’s The Indian Edit — Premium Whisky Packs Modern India Into the Bottle
Advertising14 Sep

ABD’s The Indian Edit — Premium Whisky Packs Modern India Into the Bottle

Allied Blenders & Distillers puts currency-note languages, circus-label nostalgia and a Maharaja crown cap on a ₹1,550 prestige play ~ Mumbai, September 2026: Allied Blenders and…