~ Bengaluru fashion quick-commerce flips from pure speed to discovery: new black-led identity, redesigned app, and a brand film where a Slikk package flips the mood ~
Bengaluru, September 2026: Slikk, pitching itself as India’s first quick-commerce fashion platform, has unveiled a new brand identity and redesigned app — shifting the story from 60-minute delivery alone to how shoppers actually discover and shop fashion.
The refresh follows conversations with more than 2,500 customers on how they browse, choose and buy. Out comes a refreshed logo, a black-led visual system, personalised suggestions, a stronger browse flow and a ‘Shop the look’ mix-and-match feature — while Try & Buy, 500+ brands and the 60-minute promise stay in Bengaluru.
Akshay Gulati, Co-founder & CEO, said: “We’ve built Slikk by paying close attention to how people discover, choose, and shop, and our customers have played a pivotal role in shaping where we go next. Speaking to them and analyzing their behavior gave us clear insight into what they want from a fashion platform, an experience that feels relevant, seamless and keeps them engaged. This new identity reflects our growth over the last two years.”
A launch film walks through a house party, a venue queue and a Bengaluru traffic jam — each scene shifting when a Slikk package opens — before landing on the new identity. Founders Gulati, Om Prakash Swami and Bipin Singh are framing Slikk as a fashion destination for 18–35 Bengaluru shoppers, not just a stopwatch.
Marketing take: When Myntra M-Now and Flipkart Minutes can also sprint, speed stops being a moat. Slikk’s bet is that discovery — and a bolder brand face — is what keeps Gen Z coming back after the bag arrives.
