~ India’s first eye beauty brand brings Triptii Dimri in as investor and co-creator, then launches ‘Made You Look’ to sell coloured lenses as fashion, not medical gear ~
New Delhi, September 2026: Peep Beauty, pitching itself as India’s first eye beauty brand, has named actor Triptii Dimri as an investor and co-creator — and dropped its first digital film, ‘Made You Look’, to reframe coloured contact lenses as everyday beauty and self-expression rather than vision correction.
Founded by two-time entrepreneur Aman Arora, the brand is building products around the depth and diversity of Indian eyes and arguing that global beauty narratives have underplayed them. Dimri has been in the room early — creative direction, product conversations and storytelling — not parked as a late-stage face.
Triptii Dimri, Investor & Co-Creator, said: “The first thing that struck me about Peep Beauty was that it wasn’t just creating a product it was creating an entirely new way of thinking about beauty. The eye is one of the most expressive parts of who we are, yet coloured lenses have always been spoken about as a functional or medical category. Peep Beauty changes that conversation. Being part of building a brand from the ground up, contributing creatively, and helping shape its vision made this partnership incredibly exciting for me.”
Aman Arora, Founder, framed the category bet: “Peep Beauty was born from a simple insight that the Indian eye deserved its own beauty category… We saw an opportunity to build India’s first eye beauty brand by reimagining coloured contact lenses as makeup rather than a medical product. Triptii immediately connected with that vision.” The company pegs India’s broader contact-lens market at roughly ₹4,000–5,000 crore, with coloured lenses an ₹800–900 crore slice, and plans to grow via D2C, marketplaces, quick commerce and creator partnerships.
Marketing take: Most celebrity beauty deals buy attention. Peep is buying co-authorship — and using Triptii to move coloured lenses from the pharmacy aisle into the makeup drawer.
