Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Flipkart Targets Bachelors with AI-Led Home Upgrade Campaign for Big Billion Days
Big Billion Days Returns with a Twist Flipkart has brought back its iconic Big Billion Days sale, and this year the brand is turning its attention…
The Whole Truth Sings a Satirical Smackdown on Protein Pretenders
A Bold Take on a Controversial Classic In 1993, the Bollywood track Choli Ke Peeche Kya Hai sparked national controversy, with Doordarshan and All India Radio…
Kalyan Jewellers Celebrates Sharod Utsav with Ritabhari Chakraborty and Subhrajit Dutta
Honouring Bengal’s Cultural Legacy Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, has launched a new festive campaign for Sharod Utsav that…
Mercedes-Benz India Celebrates Dreamers with Festive ‘Dream Days’ Campaign
A Tribute to India’s Dreamers Mercedes-Benz India has launched its festive campaign, Dream Days, created by Team X, part of BBDO India. Described as an ode…
Spotify Launches ‘Spotify Gets You’ Campaign Featuring Kareena and Saif
Spotify Celebrates Personalisation in Music Spotify, the global audio streaming giant, has launched a new campaign titled ‘Spotify Gets You’, featuring Bollywood’s power couple Kareena Kapoor…
Call Me Chunky Breaks Arjun Kapoor’s Poker Face in Debut Campaign
A Bold Debut for Call Me Chunky New-age ice cream brand Call Me Chunky has launched its first campaign, Unlocking Emotions, One Chunk at a Time,…
Lux Cozi Launches HEATEK Thermal Wear with Varun Dhawan and Jacqueline Fernandez
Lux Cozi Expands Comfort Wear Portfolio Lux Cozi, one of India’s most trusted comfort wear brands, has launched its new HEATEK thermal wear range, blending innovation,…
Myntra and Sugar Cosmetics Launch Molten Beauty to Capture Gen Z Market
A Bold New Beauty Brand for Young India Myntra, India’s leading fashion ecommerce platform, has partnered with Sugar Cosmetics’ parent company, Vellvette Lifestyle, to launch a…
Cadbury Dairy Milk Launches Milkinis, a New Crème-Filled Chocolate Bar in India
Cadbury Expands Its Chocolate Line in India Cadbury Dairy Milk, India’s most iconic chocolate brand, has unveiled Milkinis, a crème-filled chocolate bar designed for the modern…
Alia Bhatt and Diljit Dosanjh Front Levi’s Baggy Denim Revival
Levi’s Brings Back Baggy with ‘Easy in Levi’s’ Levi’s has launched Easy in Levi’s, a campaign that celebrates the effortless spirit of baggy denim. Led by…
The Body Shop Launches ‘Spark A Change 3.0’ Diwali Campaign with Marigold Range
Celebrating Diwali with Purpose The Body Shop, a British ethical beauty brand, has launched its ‘Spark A Change 3.0’ Diwali campaign, introducing a new film featuring…
Urban Jungle Bags Teams Up with Samay Raina and Ashish Chanchlani for India’s Got Latent-Themed Campaign
Urban Jungle Bags Taps into Pop Culture Urban Jungle Bags has unveiled a new campaign featuring popular digital creators Samay Raina and Ashish Chanchlani, built around…