Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
It’s Always Drools O’Clock with Shanaya Kapoor!
When it comes to our furry friends, we know they deserve nothing but the best. That’s why Drools is here to provide your pets with the…
Dabur Red Paste Expands Fluoride-Free Push with Nationwide Campaign
Dabur Red Paste is taking its #SwitchToFluorideFree campaign to the next level with a new nationwide initiative aimed at raising awareness about the risks of excessive…
Kapil Sharma’s New Ad Campaign for Policybazaar Promotes Smart Car Insurance Buying
Policybazaar, India’s leading online insurance comparison platform, has launched a new ad campaign featuring the popular comedian Kapil Sharma. The campaign uses humour to highlight the…
Tesla’s $1,000 Pre-booking Leaves Early Indian Supporters Disillusioned
Tesla’s much-anticipated entry into the Indian market has not sparked the excitement it once promised, particularly among the earliest backers who had pre-booked the Model 3…
iPhone 16 Campaign Highlights Apple Intelligence as a Game-Changer in Mobile AI
Apple’s latest iPhone 16 ad has caught the world’s attention by showcasing the power of Apple Intelligence, the brand’s own AI software. As AI becomes an…
Pepsi Prebiotic Cola Brings Wellness to the Iconic Pepsi Taste
PepsiCo is taking a bold step in the beverage market with the launch of its latest innovation, Pepsi® Prebiotic Cola. The beverage is designed to cater…
Sunfeast Mom’s Magic Champions Adoption in India with Heartfelt Campaign
For years, Sunfeast Mom's Magic has been more than just a beloved cookie brand. Known for celebrating motherhood, Sunfeast Mom's Magic honors mothers as the "warmest…
Eveready Launches Hybrid Torch with ‘Nikita Roy’ Campaign Featuring Sonakshi Sinha
Eveready Industries, India’s leading flashlight and battery brand, has unveiled the country’s first Hybrid Torch, a revolutionary dual-powered device designed to ensure uninterrupted lighting anytime, anywhere.…
Magic Moments Launches New Campaign with Kriti Sanon and Music Video ‘Ishaara Samajh Le’
Magic Moments vodka has unveiled a fresh, emotionally charged campaign featuring the charismatic Kriti Sanon, bringing alive the essence of unplanned joy through its catchy music…
Birla Opus Paints Unveils Second Film in ‘Celebrating Colours’ Series Featuring Jaipur’s Hawa Mahal
Birla Opus Paints continues its vibrant storytelling journey with the release of the second film in its ‘Celebrating Colours of India’ campaign, this time spotlighting the…
Rashmika Mandanna Becomes ISOPURE’s First Indian Brand Ambassador with a Perfect Blend of Purity and Performance
In a move that celebrates clean nutrition and conscious living, ISOPURE —leading Zero/Low-Carb protein supplement brand—has announced Rashmika Mandanna as its first-ever brand ambassador in India.…