Sunfeast

For years, Sunfeast Mom’s Magic has been more than just a beloved cookie brand. Known for celebrating motherhood, Sunfeast Mom’s Magic honors mothers as the “warmest superpower” in every child’s life. This year, the brand raises adoption awareness, challenges societal biases, and advocates for equal acceptance of adoptive mothers in India.

Breaking Societal Biases with Powerful Campaigns

Sunfeast Mom’s Magic has driven societal change with campaigns like “No More Missed Calls,” “Hug Her More,” and “Will of Change,” sparking discussions on motherhood, empowerment, and unconditional love. This year, the brand tackles the stigma around adoption in India, where emotional biases and social judgment still hinder acceptance, especially for adoptive mothers.

The brand believes that every child deserves a mother’s love, regardless of biological ties. It’s crucial to break the myths and inhibitions surrounding adoption, ensuring that children and adoptive mothers are embraced with love, support, and respect.

A Thought-Provoking Panel on Adoption

Sunfeast Mom’s Magic hosted a panel in Kolkata on “Normalizing and Encouraging Adoption in India,” featuring Soumeta Medhora, Mandira Bedi, Aniruddha Roy Chowdhury, and Jaya Asan, star of Dear Maa.

The panel discussed breaking adoption stereotypes, fostering inclusion, and the role of NGOs and authorities in adoption. With this campaign, Sunfeast Mom’s Magic challenges societal norms, advocates for adoption, and empowers mothers to create magic in a child’s life because love knows no conditions.

The Power of Love: “Dil Se Maa” Poem

A central moment of the event was the unveiling of a moving poem titled “Dil Se Maa”, which celebrated the depth, resilience, and devotion of mothers, particularly adoptive mothers who often face societal judgment. The poem served as a powerful reminder that motherhood is built on love, not biology. The message resonated deeply with the audience, urging them to reconsider outdated views on family and acceptance.

Sunfeast Mom’s Magic and the Film ‘Dear Maa’

The event also highlighted the seamless synergy between Sunfeast Mom’s Magic and the film Dear Maa, directed by Aniruddha Roy Chowdhury. The film sensitively portrays the emotional journey of an adoptive mother, navigating love, belonging, and acceptance. The film’s message that love runs deeper than blood—aligns with the brand’s belief that every child deserves a mother’s love, regardless of biological ties.

Shuvadip Banerjee, Chief Digital Marketing Officer at ITC Foods, spoke on the occasion, saying, “At Mom’s Magic, we celebrate the extraordinary power of a mother’s love. Through our collaboration with Dear Maa, we aim to spark important conversations around adoption, creating greater acceptance, empathy, and inclusion for all forms of motherhood.”

A Call for Greater Acceptance

With this powerful campaign, Sunfeast Mom’s Magic challenges societal norms, advocates for adoption acceptance, and empowers every mother to create magic in a child’s life, regardless of the journey’s start.