Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
STREAX PROFESSIONAL BREWS A NEW ERA OF LUXURY BRUNETTE WITH BREWLETTE 2026
A celebration of luxury brunettes, slow-crafted beauty and the art of dimensional colour. “Not just a roulette of color. A craft.” Brewed slowly. Curated for you.…
Titan Eye+ ‘Frameover’ Campaign: Versatile Style for Everyone
The launch of the 'Frameover' campaign highlights the fact that Titan Eye+ cares about how its customers actually want to style themselves and understand that there…
Flipkart Revives ‘SASA LELE’ Campaign with ‘Sale on Sale’ Strategy for Summer
Flipkart is back with the second edition of its high-energy summer campaign ‘SASA LELE’, this time amplifying the concept with a bold ‘Sale on Sale’ proposition.…
Apple India’s iPhone 17 Campaign: A Royal, Humour-Driven Take on Everyday Tech
Apple India is redefining smartphone storytelling with its latest iPhone 17 campaign, using a quirky royal setting to highlight everyday tech features through humour. The campaign…
HDFC Life Launches ‘Kal Ka Plan’ Campaign with KKR to Promote Financial Preparedness
HDFC Life has launched its latest digital-first campaign ‘Kal Ka Plan’ in collaboration with Kolkata Knight Riders, using the popularity of cricket to encourage Indians to…
Libas Launches AI-Led Workwear Brand Gerua with Anya Singh: Redefining Everyday Office Fashion
Libas expands into the workwear segment with the launch of its new online-first brand Gerua, marking a strategic move into a fast-growing fashion category for young…
Netflix’s ‘Chill Like a Champion’ Film: Sunil Grover Gets SRH Players Grooving to ‘Slowly Slowly’
Netflix adds a fresh dose of entertainment to cricket fandom with its latest campaign film under ‘Chill Like a Champion’, featuring players from Sunrisers Hyderabad. Blending…
Bisleri Limonata Launches #DoubleTheChill Campaign with Shahid Kapoor
Bisleri International turns up the summer vibe with its latest campaign for Bisleri Limonata, unveiling Bollywood star Shahid Kapoor as the brand ambassador. With the digital-first…
Sprite Launches Lemon Mint in India with Sunil Grover-Led ‘Thand Rakh’ Campaign
India’s summer just got cooler as Sprite introduces its first-ever flavor extension in the country Sprite Lemon Mint. Designed to match the intense Indian heat, this…
Cadbury Dairy Milk Creates ‘Khaas Seat’ Experience for First Time IPL Fans
Cadbury Dairy Milk has launched a new campaign during the IPL season that focuses on one of the most emotional moments in cricket fandom, watching a…
WAIT…WOW. DID ASHLESHA THAKUR JUST EYE-ROLL REEL MOM PRIYAMANI?
Priyamani and Ashlesha Thakur - the reel mom-daughter duo who gave us some of the most relatable family moments on screen - have suddenly taken the…
TechnoSport Taps IPL Momentum With Real Movement Campaign
TechnoSport has launched a new brand film built around the idea of Real Movement, aligning its communication with the ongoing Indian Premier League season. The campaign…