Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Crunchyroll Builds on Anime Fandom With Rashmika Mandanna and Shubman Gill Campaign
Crunchyroll has launched a new brand film in India featuring Rashmika Mandanna and Shubman Gill, continuing its Ready to Anime campaign. The film taps into a…
CaratLane Appoints Yami Gautam Dhar as Its First Brand Ambassador
CaratLane has named Yami Gautam Dhar as its first brand ambassador, marking a key shift in its marketing approach as the brand looks to scale visibility…
Foxtale Signs Tilak Varma to Make Sunscreen a Daily Habit, Not an Afterthought
Foxtale has brought cricketer Tilak Varma on board as its brand ambassador, strengthening its ongoing campaign Play On Till The Sun’s Gone for its sunscreen range.…
KFC Turns Belief Into Action With a Bold New Chapter in Its Believe Campaign
KFC is taking its cult favourite Believe campaign into a new phase, and this time, it is not just about watching bizarre ads. It is about…
Hyundai Motor India Unveils ‘Respect the Young’ Campaign for the New Verna
Hyundai Motor India has launched its latest campaign titled Respect the Young, spotlighting the younger generation as a key force shaping automotive purchase decisions. Through this…
Ajmal Dubai Appoints Ranveer Singh as Brand Ambassador with ‘Your Unseen Power’ Campaign
Ajmal Dubai strengthens its presence in India by appointing Ranveer Singh as its brand ambassador and unveiling a new campaign titled Your Unseen Power. With this…
Hyundai Lights Up Worli Sea Link Ahead of ICC Men’s T20 World Cup 2026
As India gears up to host the ICC Men’s T20 World Cup 2026, brands are tapping into the country’s deep emotional connection with cricket. Hyundai Motor…
Flipkart’s Ugadi Campaign: A Humorous Take on Regional Pronunciation Differences
Flipkart’s latest Ugadi campaign is a vibrant tribute to the harvest festival observed across Andhra Pradesh, Telangana, and Karnataka. The campaign, conceptualized by the creative agency…
AJIO Launches Dhurandhar Inspired Merchandise Featuring Ranveer Singh
Fashion e tailer AJIO has introduced a new merchandise collection connected to the upcoming film Dhurandhar The Revenge. Titled Dhurandhar x AJIO, the collection taps into…
vivo brings love and life moments into focus with Siddharth Malhotra and Kiara Advani in the new V70 campaign
vivo India has launched a new digital campaign for its V70 and V70 Elite smartphones, featuring brand ambassadors Siddharth Malhotra and Kiara Advani. With this campaign,…
Apple Turns M5 Performance Into Rhythm in Its New MacBook Campaign
Apple has launched a new music driven campaign to spotlight its latest MacBook Air and MacBook Pro models powered by the M5 chip family. Created with…
Parachute Advansed Brings Back the True Spirit of Holi With a Colour First Campaign
This Holi, Marico has launched an integrated campaign for Parachute Advansed Gold Coconut Hair Oil that brings a fresh, contemporary take to the festival of colours.…