Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
After Diljit’s Aaah, Coca-Cola Taps Yash for Bondaaah in a Sound Led Strategy
Coca-Cola appears to be sharpening its sonic identity in India. After building recall around Diljit Dosanjh’s exaggerated “aaah” that turned everyday meals into a playful mnemonic,…
Harpic Brings Rohit Shetty On Board for Bathroom Ultra Cleaner Launch
Harpic has launched Bathroom Ultra Cleaner and positions it as its first major innovation in the bathroom cleaning segment in over a decade. With this launch,…
InstaMoney Introduces Apka Superdost Campaign to Make Instant Loans Feel Relatable and Light
InstaMoney, a digital lending platform under Vartis Platforms Group, has launched a new campaign titled InstaMoney Apka Superdost. The campaign targets young professionals and speaks to…
Mamaearth Turns Badman Into Goodman in Gulshan Grover Led Lip Balm Campaign
Mamaearth has launched a new digital campaign for its 100 percent Natural Lip Balm, and it brings an unexpected face to an everyday product. The brand…
Spinny Marks 10 Years With The Master Campaign Featuring Sachin Tendulkar
Spinny has completed ten years in India’s used car market and has launched a new campaign titled The Master India’s most trusted and loved car home,…
Shruti Haasan Joins Vithoba to Bring Fast Ayurved Into Modern Oral Care Routines
Vithoba has launched a new oral care campaign featuring actor Shruti Haasan, marking a fresh push for its toothpaste portfolio in the herbal and ayurvedic oral…
Tuco Kids and Farah Khan Ask a Simple Question About Kids Skincare in New Campaign
Tuco Kids has launched a new campaign featuring filmmaker and choreographer Farah Khan, and it tackles a habit many parents barely question. The film focuses on…
CookieMan Introduces ‘Cookiestage’ for Gen Z in Valentine’s Day Campaign
CookieMan India has launched an innovative Valentine’s Day campaign titled ‘Happy Cookiestage’, aimed at capturing the essence of modern relationships among Gen Z. The campaign introduces…
PNG Jewellers Launches New Campaign Featuring Ranbir Kapoor to Celebrate Legacy and Growth
PNG Jewellers, one of India’s most trusted and renowned jewellery brands, has launched a new brand campaign featuring Bollywood actor Ranbir Kapoor. This campaign marks a…
Virat Kohli Highlights the Role of Sleep in Recovery in Duroflex’s Latest Campaign
Duroflex, a leader in sleep and comfort solutions, has launched a compelling new campaign to promote its next-generation mattress range, Airboost. With cricket icon Virat Kohli…
Khushi Kapoor and Orry front KFCs new Dunked range campaign
KFC has rolled out a new digital campaign to introduce its all new Dunked range, bringing together Khushi Kapoor and Orry in a film that blends…
Cadbury Dairy Milk Silk’s 2026 Valentine’s Campaign: Celebrating Human Emotion in a Tech-Driven World
As Valentine’s Day 2026 draws near, Mondelez India is bringing back Cadbury Dairy Milk Silk’s beloved ‘Say It With Silk’ campaign. With a strong focus on…