Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Campa Sure Puts Price Front and Centre in New Amitabh Bachchan-led Ad
Reliance Consumer Products Limited is making a bold statement with its latest ad for Campa Sure, its packaged drinking water brand. With Amitabh Bachchan as the…
Pepsi Takes a Playful Jab at Coke’s Iconic Polar Bear in New Super Bowl Ad
Pepsi is back on the Super Bowl stage with a fresh twist on its long-standing rivalry with Coca-Cola. In a clever, playful, and slightly surreal new…
Raghav Juyal Brings the Vibe in Bellavita’s #OwnTheVibe Campaign
In today’s fast-paced world, we all face tough moments. Whether it’s dealing with breakups, family disputes, or the daily grind of work, life can sometimes feel…
Budweiser 0.0 Blends Music, Culture and Cricket at Lollapalooza India 2026
Where music meets cricket. The world’s greatest fielder, Jonty Rhodes & Vineet Sharma at Budweiser 0.0’s ICC Men’s T20 World Cup Trophy Tour during Lollapalooza India…
RiteBite Max Protein Launches Millet Based Wafer Protein Bars
RiteBite Max Protein, the protein focused snack brand from Zydus Wellness, introduces a new range of millet wafer protein bars, marking a clear shift in how…
Black Dog Soda Appoints Emilia Clarke as Global Brand Ambassador to Promote Mindfulness
Black Dog Soda has announced Emilia Clarke as its global brand ambassador, aligning the partnership with its long-running "Savour the Pause" philosophy. This collaboration marks the…
Himalaya Wellness Partners with RCB Women to Champion the Next Generation of Cricketers
Himalaya Wellness has launched a powerful new digital campaign titled Remember Her Face in collaboration with the RCB Women’s team. Marking the fourth year of their…
Palmonas Brings Shraddha Kapoor and Amrita Rao Together in a Defining Mangalsutra Moment
Palmonas latest campaign film featuring Shraddha Kapoor and Amrita Rao uses humour nostalgia and cultural insight to challenge long standing ideas around marriage jewellery and personal…
Tanishq Rolls Out New Campaign With Ananya Panday as the Face of the Brand, Celebrates Natural Diamonds
Tanishq, the jewellery retail brand from the house of Tata, has rolled out a fresh brand campaign featuring Ananya Panday as the face of the brand.…
Himalaya BabyCare’s New Campaign Focuses on Baby’s First Winter and Gentle Skin Protection
A baby’s first winter feels magical, but it also brings a wave of new concerns for parents. Cold winds, low humidity, and dry weather can affect…
Tanishq Celebrates Timeless Love With Shabana Azmi and Javed Akhtar in a New Natural Diamonds Campaign
Tanishq, the jewellery retail brand from the house of Tata, has launched a new television commercial that celebrates the lasting value of natural diamonds through a…
GIVA Launches Glow in Motion Jewellery Collection With Barkha Singh in New Campaign
GIVA has kicked off the new year with a shining new launch. The popular jewellery brand has introduced its latest collection, Glow in Motion, backed by…