Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Pulse Candy Collaborates With K Pop Star Aoora For Festive Digital Campaign
Pulse Candy, the popular confectionery brand from the Dharampal Satyapal Group, has launched a vibrant festive digital campaign featuring K Pop artist Aoora, also known as…
Porsche Chooses Hand Drawn Art Over AI This Holiday Season
As artificial intelligence takes over advertising worldwide, brands like Coca Cola and McDonald’s have leaned heavily into AI generated holiday campaigns. While these ads aim to…
Bisk Farm rops in Shraddha Kapoor for Rich Marie “Chai Break” campaign as brand marks 25 years
Bisk Farm has officially announced Shraddha Kapoor as the brand ambassador for Rich Marie biscuits, launching a fresh new campaign that also celebrates the brand’s 25…
Barbeque Nation rolls out “Milne Ki Bhookh” New Year campaign to celebrate real connections over food
Barbeque Nation has kicked off the New Year season with a meaningful and heartwarming campaign titled Milne Ki Bhookh. This film led outreach celebrates a feeling…
Miniklub Unveils The Happy Parenting Strategy With a Fresh Take on Modern Fatherhood
Miniklub Launches a New Campaign Focused on Contemporary Parenting Miniklub has rolled out its latest campaign titled The Happy Parenting Strategy through a new digital film…
Dove Launches The Reborn Collective to Celebrate Stories of Strength and Renewal
Dove has introduced The Reborn Collective, a new cultural platform that brings together podcasts, music and collaborations focused on stories of resilience, rebuilding and personal transformation.…
MARS Cosmetics Introduces Cloud Kiss With a Unique Launch Experience
MARS Cosmetics has unveiled its latest beauty offering the Cloud Kiss Soft Matte Lipstick through an innovative hot air balloon activation. The brand staged the launch…
Titan Launches Wear Your Story Campaign With PV Sindhu and Vikrant Massey
Titan has unveiled its latest brand campaign titled Wear Your Story, featuring badminton champion PV Sindhu and actor Vikrant Massey. With this campaign, Titan places personal…
The Body Shop Partners With indē wild to Launch Premium Wedding Gifting Boxes in India
The Body Shop has announced a new collaboration with Ayurvedistry brand indē wild, marking a significant moment in the Indian beauty and gifting space. Launched during…
Instamart Turns a Missed Wedding Reception into a Joyful Baraat Celebration
In a heartwarming display of speed, empathy, and creativity, Instamart transformed a missed wedding reception into an unforgettable celebration. When a newly married couple lost the…
Yes Madam Unveils New Hygiene Focused Campaign with Anita Hassanandani
Yes Madam has launched a new campaign that places hygiene, safety and convenience at the centre of its messaging. The film stars popular television actor Anita…
Britannia NutriChoice Partners with Aamir Khan for Inspiring ‘One Good Choice’ Campaign
Britannia NutriChoice has launched a refreshing new campaign that highlights the power of small decisions. Titled ‘One Good Choice’, the initiative brings Bollywood superstar Aamir Khan…