Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Speed meets style: Jasprit Bumrah backs Streax’s “Main Fast, Streax Superfast” campaign for India’s fast-paced, style-conscious consumers.
India’s pace icon brings his signature speed and consistency to a campaign that redefines quick, high-performance grooming~ Mumbai, 9th December 2025 - Streax, one of India’s…
HDFC Life Launches ‘Life Ki Script’ Campaign Focused on Future Planning
HDFC Life introduces digital campaign featuring Cyrus Broacha HDFC Life has unveiled its latest digital campaign titled Life Ki Script, featuring actor and comedian Cyrus Broacha.…
Nutrica Highlights Everyday Wellness in New Bee Honey Campaign
Nutrica launches digital campaign focused on simple daily wellness Nutrica, the lifestyle and wellness brand under BN Agritech, has introduced a new digital video campaign for…
Skechers Launches New GO WALK Collection With Mohammed Siraj and Alaya F
Skechers introduces next generation GO WALK footwear in India Skechers has launched its latest GO WALK collection in India, featuring cricketer Mohammed Siraj and actor Alaya…
ChatGPT Launches Its First India Brand Campaign Focused on Voice First, Everyday Moments
OpenAI debuts ChatGPT’s nationwide omnichannel campaign in India OpenAI has launched ChatGPT’s first ever nationwide brand campaign in India, marking a major step in its commitment…
Godrej Launches New E Waste Awareness Campaign Targeting Young India
Godrej expands India v/s E Waste initiative with powerful visual messaging Godrej Enterprises Group’s Appliances Business has launched a new phase of its India v/s E…
Jaideep Ahlawat Adds His Signature Straight Faced Swag to the New KFC Campaign
KFC has launched a new film featuring Jaideep Ahlawat to spotlight the Rs 99 Chicken Krisper Meal. The campaign uses Ahlawat and his iconic deadpan style…
Ananya Panday and Lakshya Bring Easy Charm to the New American Eagle Campaign
American Eagle has unveiled a fresh India campaign that stars Ananya Panday and Lakshya. The brand continues its global denim story with a smooth transition from…
Bank of Baroda Launches New Masterstroke Campaign With Sachin Tendulkar
Bank of Baroda has unveiled its latest campaign under the Masterstroke platform. The campaign features global brand ambassador Sachin Tendulkar and highlights four key retail offerings.…
Alpenliebe Launches Its New Campaign Alpenliebe Kholo Meetha Bolo
Alpenliebe from Perfetti Van Melle India has introduced a fresh campaign titled Alpenliebe Kholo Meetha Bolo. The campaign highlights how gentle exchanges can ease moments of…
Johnson’s Baby Launches New Campaign Supporting Lifesaving Newborn Care Initiative
Johnson’s Baby strengthens commitment to neonatal resuscitation training Johnson’s Baby has launched a new awareness campaign that supports its long running initiative focused on neonatal resuscitation…
CavinKare’s Karthika Launches New Film Celebrating Women’s Inner Light for Karthigai Deepam
Karthika, the heritage haircare brand from CavinKare, has launched a new digital film for Karthigai Deepam, a festival known for light, tradition and cultural pride. The…