Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Sunfeast Mom’s Magic Introduces Ghee Roasted Nuts Cookies With New Nostalgia Filled TVC
Sunfeast Mom’s Magic has introduced its new Ghee Roasted Nuts cookies, a product inspired by warm kitchen moments that many Indian households know well. The brand…
Agoda Unveils Amazing Hotel Prices Campaign With Star Studded Lineup
Agoda has launched a fresh digital campaign titled Amazing Hotel Prices, and it is already capturing the attention of Indian travellers. The travel platform features Sunil…
Sting Energy Teams Up with Mercedes-AMG Petronas to Power a High-Voltage F1 Partnership
PepsiCo’s energy drink Sting is racing into the global spotlight with a major announcement: the brand will become an Official Team Partner of the Mercedes-AMG PETRONAS…
Škoda and BBH India Launch ‘Mind Drive’ Hypnosis Experience for Octavia RS Fans
Škoda’s Innovative ‘Mind Drive’ Experience Škoda Auto India, in partnership with BBH India, has introduced a unique experience called ‘Mind Drive’, designed to allow Octavia RS…
OPPO India Unveils ‘Make Your Moment’ Campaign for Find X9 Series
OPPO India Introduces the Find X9 Series OPPO India has launched the Find X9 Series, accompanied by a fresh campaign titled ‘Make Your Moment’. This new…
Mastercard Launches ‘Tap Your Phone, Pay in Style’ Campaign Featuring Ishaan Khattar
Promoting Mobile Contactless Payments Among Young Consumers Mastercard has launched its new “Tap Your Phone, Pay in Style” campaign to promote the adoption of mobile contactless…
Bisleri Rebrands for Gen Z with Pop-Culture-Fueled Campaign
A Fresh Spin on Hydration For years, Bisleri has been synonymous with packaged drinking water in India. Now, the iconic brand is reimagining itself, shifting from…
Malabar Gold & Diamonds Launches 15th Edition of ‘Brides of India’ Campaign
Celebrating Regional Bridal Traditions Across India Malabar Gold & Diamonds has launched the 15th edition of its annual ‘Brides of India’ campaign, a key initiative that…
Perplexity Brings Its AI-Powered Comet Browser to Android Phones
Comet Extends AI-First Browsing to Mobile Perplexity has launched its Comet browser on Android, bringing its AI-focused browsing experience from desktop to smartphones. After debuting earlier…
McDonald’s India Toasts Customer Complaints on Burger Buns
Turning Criticism Into Creative Branding McDonald’s India takes an unexpected route in its latest campaign by literally branding customer complaints on burger buns. The brand prints…
Myntra’s Creative Birthday Celebration: A Billboard You Can Eat
Myntra, one of India's leading fashion e-commerce platforms, made headlines during its recent birthday celebration by doing something truly unique: they turned a billboard into an…
Twinkle Khanna Leads Humorous ‘Lesson’ in Tata CLiQ Luxury Black Friday Campaign
Tata CLiQ Luxury has launched an entertaining new campaign for its Black Friday Sale, featuring the witty Twinkle Khanna. In the campaign film, Khanna plays the…