Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Libas Unveils the Second Edition of ‘Saj Dhaj Ke’ Campaign for Wedding Season
Libas, the renowned fashion brand, has launched the second edition of its much-awaited wedding-season campaign, Saj Dhaj Ke – Season 2. With an enhanced focus on…
Avvatar Partners with Janhvi Kapoor to Champion Smart Protein Snacking
Janhvi Kapoor Brings Charm to Avvatar Chocolate Protein Bar Avvatar, the homegrown sports nutrition and high protein snacking brand from Parag Milk Foods, has joined hands…
Beardo and Bobby Deol Challenge Old Ideas of Masculinity on International Men’s Day
A Bold Film That Asks What It Means To Be A Man Beardo, the men’s grooming and lifestyle brand, releases a new brand film with Bobby…
Denver For Men and Shah Rukh Khan celebrate success with humility
Scent of Success campaign returns with a new message Denver For Men has launched a fresh chapter of its Scent of Success campaign with Shah Rukh…
Akshay Kumar and Dabur Chyawanprash Champion Everyday Preparedness in ‘Beemaar Ya Taiyyar’ Campaign
Dabur Reframes Immunity as Everyday Readiness Dabur has launched its new ‘Beemaar Ya Taiyyar’ campaign for Dabur Chyawanprash, placing the spotlight firmly on everyday preparedness. Instead…
Tata Motors Unveils Production Ready Version of the Legendary Tata Sierra
The Icon Returns for a New Generation Tata Motors Passenger Vehicles unveils the production ready Tata Sierra, reviving one of India’s most loved SUVs for a…
Airbnb Showcases Seamless Stays with Orry and Boney Kapoor in Goa
A Goa Getaway That Starts with a Surprise Airbnb launches a new campaign film featuring Orhan Awatramani, known as Orry, and film producer Boney Kapoor, set…
Mondelez Brings Biscoff Cookies to India in Partnership with Lotus Bakeries
Biscoff Arrives in India’s Premium Cookie Aisle Mondelez International has officially launched Biscoff cookies in India through a strategic partnership with Belgium based Lotus Bakeries. With…
Google’s New AI Mode Campaign Shows How Everyday Searches Evolve
Google Partners With Tiger Telly For A Human First Story Google collaborates with Tiger Telly, the advertising arm of Tiger Baby, to launch a new campaign…
BookMyShow Live Launches ‘Sicko Leave’ Ahead of Travis Scott’s Mumbai Show
A Fun, Interactive Way to Build Excitement In anticipation of Travis Scott’s Mumbai concert on November 19 at the Mahalaxmi Racecourse, BookMyShow Live has rolled out…
Titan Eye+ Launches “Ek Tara Test” to Spot Vision Issues Early in Children
A Celestial Nudge for Eye Health This Children’s Day, Titan Eye+ turns stargazing into a simple vision check with the “Ek Tara Test.” The campaign invites…
Honasa Ventures into Night Skincare with New Brand Luminéve
Prestige Entry That Puts Night First Honasa Consumer launches Luminéve, a prestige skincare brand crafted around the skin’s nocturnal repair cycle. Available exclusively on Nykaa, Luminéve…