Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Hero MotoCorp Celebrates Splendor’s Timeless Journey with ‘Ek Raasta Hai Zindagi’
A Tribute to India’s Most-Loved Commuter Hero MotoCorp launches a heartfelt new campaign, ‘Ek Raasta Hai Zindagi,’ honoring the enduring bond between the Hero Splendor+ and…
Kareena Kapoor Khan Leads UNIQLO’s “Life with HEATTECH: In the Cabin” Winter 2025 Campaign
HEATTECH Cashmere Blend Redefines Everyday Warmth UNIQLO launches its Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, starring Kareena Kapoor Khan and spotlighting the brand’s…
Myntra FWD’s Glitchez Drops a Bold Campaign Celebrating Gen Z Culture
A Remix of Fashion, Identity, and Freedom Myntra FWD’s youth-first label Glitchez launches its debut campaign with a reimagined take on Ritviz’s “Udd Gaye,” capturing the…
Samsung’s Galaxy AI Turns Everyday Struggles into Simple Wins
A Smarter Way to Navigate Daily Life Samsung latest campaign shows how Galaxy AI transforms everyday challenges into effortless moments. The brand casts AI as your…
Casio India’s Wedding Campaign Celebrates Modern Love and Timeless Tradition
A Celebration of Partnership in Today’s Indian Weddings Casio India launches a new wedding campaign that captures how couples in India define love today. The film…
Ekta Kapoor’s Balaji Telefilms unveils Astrovani beginning its astrology journey
A Premium Astrology App Built for Daily Guidance Balaji Telefilms expands beyond entertainment with AstroVani by Balaji, a premium astrology app that blends traditional wisdom with…
Rexona’s ‘Maidan Mein Utro’ with Smriti Mandhana Champions Confidence and Action
A Rallying Cry for Women to Step In Rexona launches its new campaign, ‘Maidan Mein Utro’, featuring Indian women’s cricket vice-captain Smriti Mandhana. The film reframes…
Johnson’s Baby Unveils Refreshed Range and “It’s Pure Love” Campaign with Sonam & Anil Kapoor
A New Era for Everyday Baby Care Johnson’s Baby refreshes its India portfolio with upgraded formulations, modern packaging, and a brand-new mascot, “The Iconic Drop.” The…
Gap’s “Give Your Gift” Holiday 2025 Campaign Champions Togetherness Through Style and Song
A Celebration of Individual Gifts Gap launches its 2025 holiday campaign, “Give Your Gift,” with a clear message: individuality strengthens community. The brand invites people to…
Amazon Revives ‘Joy Ride’ for Christmas: Small Purchase, Big Feelings
Amazon Brings Back a Beloved Holiday Story Amazon brings back its nostalgic ‘Joy Ride’ Christmas ad from 2023 as part of the ‘Everything For Every Holiday’…
Himalaya Partners with Indian Women’s Ice Hockey Team for #StrongWomenSoftSkin
A Power Move in Winter Skincare Himalaya Wellness partners with the Indian Women’s Ice Hockey Team to launch the #StrongWomenSoftSkin campaign, introducing Himalaya Cocoa Butter Intensive…
Myntra Mohalla Takes Wedding Fashion to the Next Level with a Fun Micro-Drama
Myntra, one of India’s leading online fashion and lifestyle platforms, has just launched its latest creative initiative, ‘Myntra Mohalla’. This six-episode micro-drama series, timed perfectly for…