Himalaya

A Power Move in Winter Skincare

Himalaya Wellness partners with the Indian Women’s Ice Hockey Team to launch the #StrongWomenSoftSkin campaign, introducing Himalaya Cocoa Butter Intensive Serum Body Lotion. The collaboration celebrates athletes who set new benchmarks and showcases skincare that works as hard as they do—especially in biting winter conditions.

Film That Puts Performance and Care in One Frame

The digital video opens inside a locker room. Players reach for the serum body lotion and head straight to the ice. The story draws a clear parallel: just as athletes rely on grit and training to perform, their skin relies on deep, protective nourishment. The film demonstrates how the lotion helps keep skin moisturised even in extreme cold, supporting confidence before, during, and after the game.

Why a Serum-Infused Body Lotion Wins in Winter

Winter air strips moisture and leaves skin feeling tight and dry. Himalaya’s serum body lotion steps up with fast-absorbing hydration and cocoa butter to soften roughness. The texture sinks in quickly, provides lasting comfort, and leaves a smooth finish without greasiness. You get deeper nourishment, quicker absorption, and longer-lasting hydration—a winning routine for everyday life and high-intensity schedules.

Brand Leaders Spotlight Strength with Care

Rajesh Krishnamurthy, Business Director – Consumer Products Division, underscores that the partnership celebrates strength and resilience—values central to Himalaya Wellness. Marketing Director – Beauty & Personal Care, Ragini Hariharan, adds that the campaign reflects endurance, care, and protection that hold up in the toughest conditions. Their purpose-led initiatives—supporting the Women’s Premier League and mentoring through 1derwoman—show a consistent commitment to empowering women to pursue big goals with reliable care by their side.

A Natural Fit for Ice Hockey’s Demands

According to Harjinder Singh, General Secretary, Ice Hockey Association of India, playing on ice requires exceptional focus and resilience. The team sees a natural alignment with Himalaya’s philosophy of protection and preparation. Training in harsh conditions demands products that deliver—on and off the rink.

Strategy and Storytelling by Chapter 5

Sunita Murthi, Co-founder of Chapter 5, explains the campaign’s creative spine: connect the spirit of sport with personal care. #StrongWomenSoftSkin shows that while athletes build endurance to face challenges, skin also deserves care that stands strong in every condition. The film’s tight storytelling keeps the action moving while spotlighting the lotion’s benefits.

Key Benefits of Himalaya Cocoa Butter Intensive Serum Body Lotion

Deep, Protective Nourishment: Cocoa butter targets dryness and rough patches.
Serum-Driven Hydration: Quick absorption supports day-long comfort.
Winter-Tested Care: Helps retain moisture in low temperatures and dry air.
Everyday-Friendly Texture: Smooth, non-greasy finish suits busy routines.

The Takeaway

With #StrongWomenSoftSkin, Himalaya Wellness celebrates women who push boundaries and choose skincare that keeps pace. The Indian Women’s Ice Hockey Team embodies power, discipline, and heart—qualities mirrored by the Cocoa Butter Intensive Serum Body Lotion, which provides consistent, protective moisture from locker room prep to final whistle.