Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Cetaphil Baby’s New Campaign Celebrates Co-Parenting with Rohit Sharma and Ritika Sajdeh
Cetaphil Baby has launched an insightful new campaign titled ‘Parenting Ki Nayi Parampara’, highlighting the evolving dynamics of modern parenting in India. The film explores shared…
Mrunal Thakur Leads the Relaunch of Galaxy by Mars Wrigley
Mars Wrigley India has relaunched its flagship chocolate brand, Galaxy, with a new recipe, updated design, and a refreshed identity. To mark this exciting new chapter,…
Taapsee Pannu Leads Swiss Beauty’s Empowering New Campaign: ‘We Got You, Girl!’
Swiss Beauty, the popular beauty brand, has launched a bold new campaign titled “We Got You, Girl!” featuring actor Taapsee Pannu. The campaign celebrates women’s individuality…
Bingo! Brings Back Desi Ghosts This Halloween with a Witty Protest Twist
Halloween may have gone global, but Bingo! is here to remind us that India has its own brand of spooky. With its hilarious new campaign “Desi…
ITC’s Sunfeast Fantastik! Launches Choco Meltz – Molten Chocolate at Just ₹5
ITC’s Sunfeast Fantastik! has added a delightful new product to its portfolio — Choco Meltz, a squeezable molten chocolate snack available in an affordable ₹5 pack.…
Swiggy Launches DeskEats 2.0 to Redefine Workplace Dining
Swiggy is transforming workplace dining with the launch of DeskEats 2.0, the upgraded version of its popular desk-friendly food service. Designed for India’s busy professionals, DeskEats…
Joy Brings Back Nostalgia with a Fresh Spin in New Skin Fruits Campaign Featuring Sanya Malhotra
Joy Personal Care has launched a new campaign for its Skin Fruits Moisturising Cream, featuring actor Sanya Malhotra. The film gives a refreshing twist to one…
Jahnvi Kapoor Brings Warmth and Wellness to Havells Studio’s Diwali Campaign for Meditate Ambient Hot
This Diwali, Havells Studio is redefining festive comfort with the launch of its latest innovation — the Meditate Ambient Hot. Featuring actor Jahnvi Kapoor, the campaign…
McDonald’s ‘World Menu Heist’ Ad Uncannily Mirrors Louvre Heist Events
McDonald UK has pulled off what might be the tastiest heist of the century — quite literally. Its latest campaign, ‘World Menu Heist’, has captured global…
Goibibo Puts Rishabh Pant and Navjot Singh Sidhu in a Humorous Hotel Face-Off
Goibibo, one of India’s leading online travel platforms, has launched a witty new campaign featuring cricketer Rishabh Pant and former player-commentator Navjot Singh Sidhu. The campaign…
Bata India Launches ‘The Brighter Moments’ Festive Campaign Featuring Kusha Kapila and Niharika NM
Bata India has kicked off the festive season with the launch of its new campaign, ‘The Brighter Moments’, featuring popular creators and actors Kusha Kapila and…
Instagram Introduces Customisable App Icons for Teen Accounts
Instagram has rolled out a new customisable app icon feature exclusively for Teen Accounts, giving young users a creative way to personalize their digital space. With…