Mars Wrigley India has relaunched its flagship chocolate brand, Galaxy, with a new recipe, updated design, and a refreshed identity. To mark this exciting new chapter, the brand has appointed actor Mrunal Thakur as its new brand ambassador. The relaunch campaign focuses on self-expression, confidence, and indulgence, highlighting everyday moments of self-care and enjoyment.
A Bold New Identity for Galaxy
Galaxy’s relaunch brings several exciting changes to the brand. The new recipe delivers a smooth, creamy texture with a richer taste, while the updated design gives the packaging a fresh, contemporary look. This transformation reflects the brand’s commitment to offering an indulgent chocolate experience that speaks to today’s consumers.
As part of the relaunch, Mrunal Thakur takes center stage as the face of Galaxy. The actress embodies the brand’s core message of confidence and self-expression, aligning with the evolving attitudes of today’s modern woman.
‘Take Pleasure’ — A Celebration of Self-Indulgence
The campaign, titled ‘Take Pleasure’, has been conceptualized by DDB Tribal and focuses on the joy of everyday self-indulgence. The campaign showcases women finding happiness in simple, guilt-free pleasures, like dancing freely or enjoying a quiet moment of calm, through short films.
In a world where women are often expected to juggle many roles, Galaxy’s message is clear: self-care is essential. As Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, said,
“Today’s Indian woman is rewriting the rules. In a world that often asks her to do it all, she often forgets to pause and savour moments that belong only to her.” Galaxy offers its smooth, creamy texture and rich taste as the perfect indulgence for those seeking a moment for themselves.
Galaxy’s Bold New Approach to Self-Care
Galaxy positions itself as more than just a chocolate bar — it’s a reminder that taking time for yourself is not selfish, but essential. With the new campaign, Galaxy seeks to redefine self-indulgence. As Anant Agarwal, Strategic Demand Manager at Mars Wrigley India, put it:
“Galaxy unveils a bold new avatar where indulgence meets individuality. Every element has been thoughtfully crafted for those who take pleasure not just in their chocolate, but in who they are, living every moment unapologetically.”
The campaign empowers women to embrace imperfections and prioritize themselves without guilt, challenging the notion that self-care is selfish.
Empowering Women Through Chocolate
Rahul Mathew, Chief Creative Officer at DDB Mudra Group, pointed out the social stigma around women prioritizing their own needs. “Indians, especially women, feel that giving time to yourself is an act of selfishness. With Galaxy, we wanted to take the guilt out of self-indulgence and give her the license to be at the centre of her own galaxy.”
The ‘Take Pleasure’ moment celebrates effortless, unapologetic self-indulgence, with Galaxy honoring women as they are, free from perfection.
The Future of Galaxy: Empowerment in Every Bite
With this relaunch, Galaxy is redefining the chocolate experience. It’s not just about indulgence — it’s about empowerment, confidence, and living unapologetically. By combining premium chocolate with a message of self-expression, Galaxy resonates with modern Indian women rethinking self-care and self-love.
