Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Himalaya BabyCare Celebrates Trust and Love with Heartwarming New Campaign
Himalaya BabyCare, the trusted name in gentle baby care, has unveiled a delightful new campaign that celebrates trust, love, and the bond between babies, mothers, and…
Kalyan Jewellers Unveils Bhaidooj Film Celebrating Sibling Love
Kalyan Jewellers has launched a heartwarming digital film for Bhaidooj, capturing the timeless bond of love, gratitude, and protection shared between siblings. The campaign beautifully weaves…
McCain Celebrates Family Bonds and Festive Togetherness with Usha Uthup’s ‘Jugalbandi’ Campaign
McCain Foods India has launched a heartwarming festive campaign titled ‘Jugalbandi’, featuring legendary singer Usha Uthup, her daughter Anjali, and her grandson. Conceptualised by Schbang, the…
KFC India Unveils ‘Smarter Indulgence’ Menu for Mindful Consumers
KFC India has launched its new ‘Smarter Indulgence’ menu, just in time for World Food Day. This new initiative is designed to balance taste and nutrition,…
Senco Gold’s MyDigigold Encourages Daily Digital Gold Saving
MyDigigold, the digital gold platform from Senco Gold & Diamonds, has launched its new campaign, ‘Sone Ki Aadat Dalo’, aiming to encourage Indians to view gold…
Sebamed Celebrates Tenderness of Firsts with #PehlaDiya Diwali Campaign
Sebamed, the renowned German skincare brand, has launched a heartfelt Diwali campaign that celebrates the tenderness of new beginnings. The #PehlaDiya campaign beautifully captures moments of…
Mamaearth Unveils New Campaign Featuring Palak Tiwari for Rice Face Wash
Mamaearth has launched an exciting new digital campaign for its Rice Face Wash, starring Palak Tiwari. The campaign takes a playful, tennis-inspired approach, showcasing the brand’s…
Nykaa Teams Up with Snapchat to Empower Gen Z Beauty Creators
Nykaa, in collaboration with Snapchat, has launched the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative designed to nurture and empower young beauty creators across…
Godrej’s ‘Kanta Didi’ Inspires Conversations on Acceptance
Godrej Industries Group has launched its heartfelt Diwali campaign titled ‘Kanta Didi’ under its owned media platform, Godrej L’Affaire. Continuing its powerful #CelebratingAcceptance initiative, the campaign…
Frido’s Festive Campaign Highlights Comfort as a Daily Essential
This Diwali, Frido, India’s leading direct-to-consumer ergonomic brand, is encouraging consumers to embrace comfort and well-being through its festive campaign, ‘Iss Diwali, Comfort to Banta Hai’.…
PEDIGREE Ropes in KL Rahul & SKY for Dog Nutrition Awareness
PEDIGREE, the renowned dog food brand from Mars Petcare, has partnered with KL Rahul and Suryakumar Yadav (SKY) for its latest campaign aimed at promoting balanced…
Casio’s New Diwali Campaign Turns Time Into a Symbol of Hope
Casio India has launched a deeply emotional Diwali campaign that celebrates the power of family bonds, dreams, and courage. This year, the brand takes a creative leap…