PEDIGREE

PEDIGREE, the renowned dog food brand from Mars Petcare, has partnered with KL Rahul and Suryakumar Yadav (SKY) for its latest campaign aimed at promoting balanced and complete nutrition for dogs. With these cricketing icons on board, PEDIGREE is raising awareness about the importance of providing dogs with the right nutrition for their overall health and well-being.

A Campaign Focused on Dog Nutrition

The campaign highlights how a daily serving of PEDIGREE adult dry dog food delivers the complete nutrition dogs need. The influencer films make a striking comparison, showcasing how PEDIGREE provides:

Protein equivalent to eight chicken livers
Calcium equivalent to nine cups of milk
Vitamin E equivalent to 64 carrots

These comparisons underline the science-backed approach to nutrition and emphasize the role of a balanced diet in keeping dogs healthy, energetic, and vibrant. The campaign goes beyond traditional messaging, educating pet parents on the significance of feeding their dogs the right way.

New & Improved PEDIGREE Product for Healthier Dogs

As part of this campaign, PEDIGREE unveils its new and improved product, which features a multi-grain mix and gut-friendly ingredients. The refreshed formula ensures that dogs get the right balance of nutrients for overall wellness, including better digestion and improved energy levels.

The updated packaging now highlights dogs’ daily nutritional needs more clearly, reinforcing PEDIGREE’s long-standing belief that feeding dogs right is the purest expression of love. This product update ensures that pet parents can confidently provide their dogs with the nutrition they deserve.

Moving from Emotional to Informed Feeding

PEDIGREE’s initiative also connects with Mars Petcare’s broader campaign, ‘Love Them Like Family, Feed Them Like Dogs,’ which encourages Indian pet parents to transition from emotional feeding to informed feeding. The campaign uses veterinary insights to educate dog owners on the importance of feeding scientifically formulated, nutritionally balanced food.

A nationwide veterinary survey revealed key findings that reinforce the importance of proper dog nutrition:

90% of vets recommend packaged food for balanced nutrition.
86% of vets believe certain human foods cause nutritional imbalances and toxicity.
Over 70% of vets reported better weight control when pets transitioned to packaged food.
66% noticed improved energy levels, and 61% observed fewer digestive issues.

These insights underline the need for pet parents to make informed choices when feeding their pets to ensure their health and vitality.

Pedigree’s Message: Love and Care for Every Dog

Ayesha Huda, Chief Marketing Officer at Mars Petcare India, said:

“Profound love is undeniable, yet a significant gap persists in understanding dogs’ nutritional needs that are distinctively different from our own. Our new film and product improvements extend the ‘Love Them Like Family, Feed Them Like Dogs’ campaign, emphasizing scientifically formulated food for optimal dog health.

PEDIGREE’s latest campaign celebrates pet parents’ love and care while encouraging informed feeding choices.

Empowering Pet Parents

With KL Rahul and Suryakumar Yadav’s support, PEDIGREE educates pet parents about proper dog nutrition.
This campaign promotes responsible pet care and emphasizes the importance of balanced nutrition for dogs’ health, energy, and happiness.

PEDIGREE blends celebrity influence with veterinary-backed insights to equip dog parents with the knowledge for the best care.