Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Coca-Cola and Google Launch AI-Powered Festicons for Diwali Celebrations
Coca-Cola India is adding a technological twist to this year’s Diwali celebrations with a first-of-its-kind collaboration with Google. Together, they’ve launched Festicons — a personalized, AI-powered…
Flipkart’s New Ad Starts with a Missing Sock and Ends with a Smile
Flipkart has taken a refreshing creative approach this Diwali with its latest campaign titled “A Man Once Bought A Single Sock”. Published as a full-page print…
Ray-Ban Meta AI Glasses Go Offline with Print Campaign
After generating buzz with Yashraj Mukhate promoting their product online, Ray-Ban Meta AI glasses are now taking a more traditional route to engage Indian consumers: a…
Rahul Subramanian Finally Gets His Lux Moment
Lux India, the iconic soap brand under HUL, has added stand-up comedian Rahul Subramanian to its roster of ambassadors. The brand’s latest commercial blends humour, nostalgia,…
Domino’s Unveils Its First Brand Refresh in 13 Years
After Pizza Hut recently announced a brand refresh, its rival, Domino’s Pizza, has followed suit with its own first refresh in over a decade. This new…
Wooden Street’s New Diwali Ads Celebrate Laughter and Togetherness
Wooden Street, a leading furniture and décor brand, has launched a creative and heartwarming two-part Diwali Digital Video Campaign (DVC). The campaign captures the unique quirks,…
Kriti Sanon ‘Moves Her Way’ Through Stereotypes in Campus’ Empowering New Film
Campus Activewear has launched the second chapter of its empowering campaign, ‘You Go, Girl!’, starring actor Kriti Sanon. The bold and inspiring film takes a stand…
Himalaya Unveils ‘Unspot Your Natural Glow’ Campaign with Mithila Palkar
Himalaya Wellness has launched its latest skincare campaign, ‘Unspot Your Natural Glow’, featuring actor Mithila Palkar. Timed with International Turmeric Day (October 8), the campaign showcases…
Kartik Aaryan Brings Back the Spirit of ‘Yaari’ in McDowell’s Latest Campaign
House of McDowell Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its new campaign, ‘Yaaron Wali Baat 2.0’, rekindling the timeless joy of…
Alia Bhatt Brings Warmth and Nostalgia in L’Oréal Paris’ First Diwali Campaign
L’Oréal Paris has unveiled its first-ever Diwali campaign in India, titled “Mujh Mein Hai Diwali”, starring Alia Bhatt alongside her childhood friends Akansha Ranjan Kapoor and…
Vaani Kapoor Becomes the Brand Ambassador for Lukson Jewellery
Lukson, a fine jewellery brand from the JK Star Group, has announced actress Vaani Kapoor as its brand ambassador. The collaboration marks a new era for…
Britannia Good Day Turns Viral ‘Chai Kha Lo’ Chant into a National Anthem
Britannia Good Day has turned an everyday Indian moment into a nationwide movement with its latest campaign, ‘Chai Kha Lo, Good Day Duba Lo’. What began…