Lukson, a fine jewellery brand from the JK Star Group, has announced actress Vaani Kapoor as its brand ambassador. The collaboration marks a new era for the brand as it aims to redefine everyday luxury through sustainable, design-led lab-grown diamond jewellery.
Redefining Everyday Luxury
Founded in 2024 by Anand and Vedant Lukhi, Lukson was built on a vision to make fine jewellery more transparent, affordable, and sustainable. With the backing of the 34-year legacy of JK Star Group, Lukson has become India’s first D2C jewellery brand to own its entire supply chain, ensuring uncompromised quality and ethical sourcing.
The brand’s focus lies in combining craftsmanship with conscious innovation, creating pieces that are as timeless as they are sustainable. Every Lukson design reflects a blend of modern elegance and mindful luxury—perfect for consumers who seek both beauty and responsibility in their choices.
Vaani Kapoor Embodies Lukson’s Modern Spirit
Vaani Kapoor, known for her effortless charm and sophisticated style, perfectly represents Lukson’s brand ethos. Her association adds a sense of relatability and aspirational grace to the brand’s growing presence in the fine jewellery segment.
Sharing her excitement, Vaani said:
“Jewellery, for me, is an expression of self, and I believe it should be both beautiful and accessible. What I admire about Lukson is that its designs are minimal yet striking, sustainable yet luxurious.”
Vaani brings modern elegance and authenticity to Lukson’s campaigns, showing how luxury fits effortlessly into everyday life.
Diamonds for a Conscious Generation
Commenting on the collaboration, Anand Lukhi, CEO of Lukson, said:
“Vaani represents a generation that embraces individuality while making conscious choices. Through this partnership, we aim to inspire India to see lab-grown diamonds not just as an alternative but as the future of fine jewellery.”
Vedant Lukhi, Co-founder of Lukson, added:
“She bridges tradition with modernity. Together, we want to show that diamonds can be worn every day, gifted often, and enjoyed guilt-free.”
Their statements highlight the brand’s mission—to democratize diamonds by making them more accessible, ethical, and sustainable. Lukson’s lab-grown diamonds combine luxury with conscience, appealing to the growing segment of eco-aware consumers.
A New Chapter in Sustainable Glamour
Vaani Kapoor will feature in festive and lifestyle campaigns that celebrate individuality through minimal yet elegant jewellery. Each collection underlines the brand’s core philosophy: luxury should be inclusive, ethical, and effortless.
Lukson expands across retail and e-commerce, strengthening its position as a next-gen jewellery brand blending style and sustainability.
By bringing together Vaani Kapoor’s timeless charm and Lukson’s sustainable innovation, this partnership marks a turning point in India’s fine jewellery market.
Lukson aims to make lab-grown diamonds the new standard of modern luxury, proving conscious choices can shine just as bright.
