Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Meta Expands AI Tools to Help Brands Boost Ad Performance
Meta has rolled out a powerful new suite of AI-driven tools and creator collaboration features to help brands enhance ad performance, personalisation, and scalability across Facebook…
Zoho Flaunts Its Desi Roots Amid Government’s Swadeshi Push
At a time when India’s digital economy is embracing swadeshi innovation, Zoho Corporation is proudly highlighting its Made-in-India identity. The company’s latest front-page ad in The…
Maggi Gets Roasted in Veeba’s Bold New Wok Tok Print Ad
India’s most iconic ‘two-minute’ romance just got a spicy plot twist. Veeba, known for its sauces and dressings, has entered the instant noodle market with Wok…
Pantaloons Signs Samantha Ruth Prabhu as Its First-Ever Brand Ambassador
Pantaloons, one of India’s most loved fashion and lifestyle retailers, has announced Samantha Ruth Prabhu as its first-ever brand ambassador. The collaboration marks a new chapter…
Samay Raina Roasts Diwali Ad Clichés in Nothing’s Bold New Campaign
As brands compete for attention this festive season with emotional storytelling and over-the-top grandeur, Nothing India has taken a refreshingly different route. Its latest campaign, featuring…
OPPO India Launches ‘Tum Jagmagao’ Festive Campaign with Ranbir Kapoor and Jitendra Kumar
As Diwali approaches, OPPO India lights up the festive season with its latest campaign, ‘Tum Jagmagao’, featuring Bollywood star Ranbir Kapoor and acclaimed actor Jitendra Kumar.…
Fastrack’s UFO Collection Lands in 7 Cities with Futuristic 3D Billboards
Fastrack, India’s leading youth fashion and accessories brand, has launched a bold Out-of-Home (OOH) campaign for its new UFO (Unidentified Fashion Object) Collection. By installing giant…
Renee Brings Samay Raina and RJ Mahvash Together in a Bold Collaboration
Renee Cosmetics has taken influencer marketing up a notch by bringing together comedian Samay Raina and radio personality RJ Mahvash for an unfiltered podcast collaboration. The…
BHIM Lights Up Diwali with #MeethiDiwali Campaign Supporting Women Artisans
This Diwali, BHIM Payments App has launched the second edition of its annual campaign, #MeethiDiwali, running from October 1 to 31, 2025. Unlike traditional festive offers…
Coke & Bhaturaaaah! How Diljit Dosanjh Turns Canteen Food into a Brand Story
Coca-Cola India has once again struck gold with its latest campaign featuring Diljit Dosanjh, the Punjabi superstar known for his playful personality and cultural appeal. Since…
Dove Launches ‘Reclaim Your Curls’ Campaign with Taapsee Pannu
Dove India has unveiled its inspiring new campaign, ‘Reclaim Your Curls’, celebrating the individuality and beauty of curly-haired women. Featuring acclaimed actor Taapsee Pannu, the campaign…
Urban Company Launches ‘Instant Cleaning’ Service in UAE: 30-Minute Cleaning at Your Doorstep
's Urban Company has redefined convenience for UAE residents by launching its latest offering—‘Instant Cleaning’, a service that delivers professional cleaners to your home within 30…