Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Amazon launches Kindle Scribe the ultimate AI notebook
Introducing the Kindle Scribe Amazon has unveiled its latest innovation, the Kindle Scribe, marketed as the ultimate AI productivity tool. Priced at $499.99 (Rs 44,365), the…
Khushi Kapoor Features in The Face Shop’s New Bridal Campaign
Introducing Glow Insurance for Brides The Face Shop, Korea’s premium skincare brand, has launched its latest campaign, Glow Insurance, featuring Khushi Kapoor as the brand ambassador.…
McDonald’s India Turns Fan Feedback into “Big Yummy” Burgers
Bringing Fans’ Voices to Life McDonald’s India (West & South) has celebrated 30 years of listening to its fans by launching a limited-time premium offering, the…
WhatsApp Introduces Live Photos, AI Themes, Group Search & Android Document Scan
Share Moments with Live and Motion Photos WhatsApp has rolled out a series of exciting new features for both Android and iOS users. One of the…
Bru Gold Returns with Sara Ali Khan and Aditya Roy Kapur
Celebrating Playful Young Love Hindustan Unilever’s premium coffee brand, Bru, has relaunched Bru Gold with a vibrant new campaign featuring Sara Ali Khan and Aditya Roy…
Saffola Marks World Heart Day with AI-Driven Awareness Campaign
Introducing ‘Heart to Heart Talk’ Saffola, the wellness brand from Marico, has launched a unique AI-based campaign titled ‘Heart to Heart Talk’ on the occasion of…
Zomato Introduces “Healthy Mode” Feature in Gurugram
A New Way to Order Healthy Meals Zomato, one of India’s leading food delivery platforms, has launched an innovative new feature called “Healthy Mode”, starting in…
Fevikwik Celebrates Everyday Bonds with Humour in New Campaign
A Playful Take on Everyday Moments Fevikwik, the iconic instant adhesive brand from Pidilite Industries, has launched a new campaign that combines functionality with humour. The…
OnePlus Launches Eco-Friendly Diwali Campaign with Jackie Shroff
Celebrating Diwali with a Purpose OnePlus has launched its new Diwali campaign titled ‘Light a Light, Plant a Plant’, featuring Bollywood actor Jackie Shroff in collaboration…
Nykaa Names Deepika Padukone as Brand Ambassador
A Powerful Partnership Built on Authenticity Nykaa, India’s leading beauty and lifestyle destination, has officially named Deepika Padukone as its new brand ambassador. The partnership reflects…
boAt Turns Up the Volume on Navratri with Falguni Pathak in New Festive Campaign
Celebrating Festivals with Technology boAt, India’s leading consumer electronics brand, has launched a vibrant festive campaign titled ‘Upgrade to boAt’ just in time for Navratri. The…
Royal Enfield 350cc Bikes Now Available on Flipkart
Royal Enfield Embraces E-Commerce Innovation Royal Enfield, the iconic motorcycle maker, has partnered with Flipkart to sell its entire 350cc range online, marking a historic first…