OnePlus

Celebrating Diwali with a Purpose

OnePlus has launched its new Diwali campaign titled ‘Light a Light, Plant a Plant’, featuring Bollywood actor Jackie Shroff in collaboration with the JK Foundation. The initiative focuses on sustainability and community impact, encouraging people to celebrate the festival of lights while contributing to a greener future. As part of the campaign, OnePlus has committed to planting one lakh saplings across India, building on its earlier 2019 drive that planted 20,000 trees.

Jackie Shroff Advocates Green Cities

The campaign film carries a simple yet impactful message: this Diwali, as homes light up, so should the spirit of planting trees. Jackie Shroff, known for his long-standing advocacy for greener cities, brings authenticity and influence to the initiative. His involvement highlights the importance of environmental responsibility and inspires individuals to combine festive joy with meaningful action.

Connecting Technology and Sustainability

OnePlus’ campaign also emphasizes the link between its technology philosophy and environmental care. The film draws parallels between the clean, fast OxygenOS experience and the brand’s vision for cleaner air and greener surroundings. By connecting its products with sustainability, OnePlus encourages users to make mindful choices that benefit both their daily lives and the planet.

Concept and Direction

The campaign was conceptualized in-house and directed by OML (Only Much Louder). The film aims to inspire viewers to make their celebrations more meaningful by linking festive traditions with environmental action. Through creative storytelling, OnePlus communicates that Diwali is not only about lights and joy but also about shared responsibility for a sustainable future.

Company Vision and Community Impact

Ishita Grover, Director of Marketing, OnePlus India, explained, “Our ‘Light a Light, Plant a Plant’ campaign is a heartfelt celebration of joy and a brighter, hopeful future this Diwali. By sharing the spirit of giving and togetherness, we hope to spark a movement and conversation where celebration and renewed hope for a greener future go hand in hand.”

The plantation drive, executed in partnership with the JK Foundation and local collaborators, will prioritize native species. OnePlus ensures ongoing care and periodic updates for the saplings, allowing the community to track progress and participate in a long-term environmental initiative.

Inspiring Action During the Festival

Through this campaign, OnePlus positions itself as more than a technology brand; it is a catalyst for positive change. By linking the joy of Diwali celebrations with environmental responsibility, the campaign encourages people to take concrete steps toward sustainability. Planting a tree becomes a symbolic act that enhances both the festival spirit and the planet’s health.

With ‘Light a Light, Plant a Plant’, OnePlus combines festive celebration with ecological responsibility, making Diwali not just a festival of lights but a festival of renewal and green action. Featuring Jackie Shroff and executed in collaboration with JK Foundation, the campaign inspires millions of users to celebrate thoughtfully while contributing to a greener, cleaner India. This initiative reinforces OnePlus’ commitment to community, sustainability, and innovation, making the brand a leader not only in technology but also in creating meaningful social impact.