Nykaa Names Deepika Padukone as Brand Ambassador

A Powerful Partnership Built on Authenticity

Nykaa, India’s leading beauty and lifestyle destination, has officially named Deepika Padukone as its new brand ambassador. The partnership reflects a shared belief: in a world that constantly pulls women in different directions, choosing yourself is the most beautiful act of all. Deepika joins Nykaa to empower women to embrace their individuality and beauty, reflecting her grace, authenticity, and powerful performances.

Deepika’s Journey as a Cultural Icon

From her debut in Om Shanti Om to her standout performances in films like Cocktail and Piku, Deepika Padukone has consistently redefined the concept of beauty on her own terms. Her appearances at global events like Cannes and the Met Gala cement her position as a global beauty icon. Deepika’s personal journey, rooted in authenticity and grace, embraces every chapter of her life with purpose. This resonates with Nykaa’s broader vision of beauty that extends far beyond just makeup and special occasions.

Beauty Beyond the Spotlight

The new partnership underscores a deeper understanding of beauty, focusing on everyday rituals that contribute to self-love, not just glamorous moments.Nykaa believes that practices like applying a moisturizer before the gym, a swipe of lipstick for brunch, or a nighttime skincare routine are just as important. These small actions reflect a woman’s personal journey, an affirmation of self-care, and a celebration of the beauty within.

Anchit Nayar, Executive Director & CEO of Nykaa Beauty, explained, “As a global cultural icon, Deepika’s authenticity and versatility perfectly complement our vision to transform beauty in India and beyond. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.”

Deepika Padukone: Nykaa’s Face of Iconic Beauty Moments

As Nykaa’s new face, Deepika will represent the brand during some of its most iconic beauty moments. Deepika’s involvement in the Pink Friday Sale, Nykaaland experience, and Nykaa Best in Beauty Awards reflects her authenticity and celebrates Nykaa’s inclusiveness.

Her partnership will also extend to festive campaigns and other exciting initiatives that celebrate beauty in its truest form. Through this collaboration, Deepika will inspire millions to celebrate their personal journeys and embrace beauty in all its diverse forms.

The New Campaign: Beauty from Within

Nykaa’s new campaign with Deepika delivers a powerful message: beauty is about feeling at home in your own skin, not looking a certain way. As Deepika puts it in the campaign, “Sirf bahar jaane ke liye kaun tayar hota hai? Tum hi ho, Nykaa,” reminding everyone that true beauty lies in embracing yourself.

Deepika Padukone strengthens Nykaa’s position as a brand that celebrates beauty, authenticity, and self-love. Nykaa and Deepika redefine beauty as an inclusive, personal, and empowering experience, from everyday routines to grand moments.