Nykaa Fashion’s “Kaha Se?” Campaign with Ishaan Khatter & Shanaya Kapoor

Celebrating the Spirit of Festive Fashion with Nykaa Fashion

As the festive season approaches, Nykaa Fashion has launched a new campaign featuring Bollywood stars Ishaan Khatter and Shanaya Kapoor. The campaign, titled “Kaha Se?”, cleverly taps into the excitement and curiosity that comes with discovering the source of someone’s stunning outfit. It plays on the familiar question that often echoes at family gatherings and festive occasions: “Where is it from?”

With the festive shopping rush in full swing, Nykaa Fashion embraces this festive energy by offering a seamless shopping experience. The new campaign shows how easily Nykaa Fashion’s vast collection helps you find beautiful outfits.

Ishaan & Shanaya Bring the “Kaha Se?” Moment to Life

In the campaign, Ishaan and Shanaya share a relatable moment, stepping off the billboard and engaging directly with the audience. Their humorous response to the question ‘Kaha Se?’ adds a fun element to the ad, making it engaging. The playful interaction between the two stars captures the essence of the festive season, where admiration for outfits and the excitement of discovering where they’re from is central to the celebration.

The campaign’s setting in a lively festive square reflects the excitement and buzz of shopping for the perfect festive look. The combination of urban city life with traditional festive vibes gives it a fresh and dynamic feel.

Effortless Shopping Experience for Every Occasion

Nykaa Fashion’s “Kaha Se?” campaign emphasizes how easy it is to shop for a variety of festive occasions. The platform curates over 2 lakh styles from renowned brands, emerging designers, and the latest trends, ensuring something for everyone.

Nykaa Fashion brings traditional Diwali sarees, chic indo-western attire, and exclusive designs from new designers to your fingertips. The campaign highlights how shoppers can go from spotting an outfit they love to owning it within a few clicks, transforming inspiration into reality.

Creative Styling and Vibrant Visuals

The campaign’s creative vision was brought to life by director Nikhil Rajani, with Shanaya Kapoor’s styling by Priyanka Kapadia and Ishaan Khatter’s styling by Aastha Sharma. Makeup and hair by Riddhima Sharma and Nalini D’Costa enhanced their vibrant looks. Photography by Taras Taraporavala captures the lively festive atmosphere and complements the energy of the campaign.

Toaster INSEA directed and scripted the film, making it fresh and relatable for the audience to connect with Nykaa Fashion’s festive shopping message.

Simplifying Festive Shopping with Nykaa Fashion

Nykaa Fashion’s new campaign with Ishaan Khatter and Shanaya Kapoor is a fresh take on festive shopping in India. The campaign captures the excitement of discovering outfit origins, showing how Nykaa Fashion makes festive shopping effortless and enjoyable. Nykaa Fashion curates stylish options on an easy-to-use platform, becoming the go-to destination for your festive wardrobe.