Fevikwik

A Playful Take on Everyday Moments

Fevikwik, the iconic instant adhesive brand from Pidilite Industries, has launched a new campaign that combines functionality with humour. The ad film showcases a middle-aged couple in a playful argument over a forgotten anniversary. What starts as a small spat quickly turns into a heartwarming and memorable moment, all thanks to Fevikwik’s quick fix.

The campaign reflects how strong bonds are often built on shared laughter and everyday interactions. By highlighting relatable situations, Fevikwik reinforces its position not just as an adhesive for objects but as a trusted companion in life’s sticky situations.

Humor Meets Product Utility

Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, commented on the campaign:
“Fevikwik’s latest campaign is a reminder that strong bonds can come with a smile. Our new ad reflects Pidilite’s playful spirit while staying rooted in everyday consumer reality. By weaving humor into relatable situations, we aim to make Fevikwik more than just an adhesive—it’s a brand that connects emotionally too.”

The advertisement cleverly combines humor with practical demonstration, showing that Fevikwik can save not just objects, but important moments in life. This approach keeps the brand relevant, relatable, and emotionally engaging for consumers.

Creative Storytelling at the Core

Anurag Agnihotri, Chief Creative Officer West, Ogilvy India, explained the creative vision behind the campaign:
“The ‘Anniversary’ film illustrates how Fevikwik remains a trusted companion in life’s sticky situations. Not just a quick fix for objects, but a quick fix for moments. Taking forward the legacy of a brand that has always stood strong with ingenuity, wit, and heart.”

By focusing on storytelling that blends humor with product utility, the campaign strengthens Fevikwik’s long-standing reputation for innovation and creativity in advertising. The ad demonstrates how the brand has evolved from being purely functional to being an emotional connector in everyday life.

Multi-Platform Launch

The ‘Anniversary’ campaign is live across multiple platforms, including television, digital, and social media, ensuring broad reach and high visibility. By leveraging a multi-channel approach, Fevikwik aims to engage both traditional audiences and digital-savvy consumers, making the campaign accessible to all demographics.

This strategy not only promotes product awareness but also reinforces Fevikwik’s identity as a brand that brings people together through everyday solutions and shared experiences.

Reinforcing Fevikwik’s Legacy

Fevikwik has consistently been recognized for its blend of humor, relatability, and product demonstration. This campaign continues that legacy, emphasizing that the brand is not just about instant adhesives but also about preserving emotional connections and everyday bonds.

By portraying real-life scenarios in a humorous light, Fevikwik strengthens its position as a brand that understands consumer emotions while delivering practical solutions.

With its latest ‘Anniversary’ campaign, Fevikwik successfully combines humor, creativity, and product utility. The brand showcases how even small gestures, aided by a quick fix, can transform ordinary moments into memorable experiences. As it continues to engage audiences across television, digital, and social media, Fevikwik reinforces its emotional connection with consumers, proving that strong bonds, much like the objects it fixes, are built to last.