Saffola

Introducing ‘Heart to Heart Talk’

Saffola, the wellness brand from Marico, has launched a unique AI-based campaign titled ‘Heart to Heart Talk’ on the occasion of World Heart Day. The initiative encourages people to pause and reflect on their heart health by answering a few simple lifestyle questions. The campaign aims to raise awareness about the impact of everyday habits on the heart and inspire individuals to make informed choices for holistic well-being.

The Heart Health Challenge in India

ICMR-INDIAB, one in four Indians has high cholesterol (non-HDL-c), one in ten are diabetic, and one in three are hypertensive. Even young and active individuals can unknowingly put their heart at risk through daily stress, poor dietary choices, and sedentary habits. Saffola’s campaign highlights these silent threats and offers a simple way to evaluate heart health using AI technology.

How the AI Experience Works

Consumers can participate in the Heart to Heart Talk campaign by scanning a QR code that connects them to a WhatsApp chatbot. Users can upload a selfie and answer a few quick questions about their lifestyle. The AI uses inputs to generate a personalized video revealing the user’s heart age, sparking powerful self-reflection.

This interactive experience engages consumers and makes them aware of the importance of small, actionable daily changes for heart health.

Digital Film Highlights Healthy Choices

To complement the AI experience, Saffola has released a digital film conceptualized by Team WPP. The story follows a young man caught in a busy routine, often succumbing to unhealthy food choices under stress. Throughout the film, he meets his older self—reflecting the long-term impact of poor habits on heart health and cholesterol.

The film introduces Saffola Total with Oryzanol, which reduces cholesterol and positions it as a simple, effective daily choice for healthier living. By linking lifestyle awareness with a practical solution, Saffola reinforces its mission to support heart health.

Saffola’s Commitment to Healthier Lifestyles

Ashish Goupal, CEO – India Core Business, Marico, stated:
“At Saffola, our purpose has always been to inspire consumers to take charge of their heart health through informed choices and holistic well-being. Through this campaign, we sparked a powerful, relatable moment that encourages self-reflection and highlights the impact of small daily habits.

Saffola combines AI technology, storytelling, and science-backed products to create a memorable and actionable heart health campaign. This World Heart Day, the brand urges small, consistent changes to help consumers take charge of their heart health.