OPPO India Launches ‘Tum Jagmagao’ Festive Campaign with Ranbir Kapoor and Jitendra Kumar

As Diwali approaches, OPPO India lights up the festive season with its latest campaign, ‘Tum Jagmagao’, featuring Bollywood star Ranbir Kapoor and acclaimed actor Jitendra Kumar. Unlike traditional festive advertising centered on grandeur or gifting, this campaign takes a heartfelt approach—using Diwali as a metaphor for rediscovery, reflection, and the joy found in small, unguarded moments.

A Story Rooted in Warmth and Nostalgia

The film follows Ranbir Kapoor as he returns to his childhood home for Diwali. What begins as a rushed trip soon turns into a reflective journey as he reconnects with forgotten corners, cherished keepsakes, and long-lost memories.

The narrative shows the festival’s essence—embracing authenticity, reconnecting with yourself, and treasuring loved ones beyond lights and celebrations.

Smartphones as Companions, Not Just Devices

What sets this campaign apart is how OPPO integrates its smartphones naturally into the story. The Reno14 5G Diwali Edition and F31 Pro+ 5G are not shown as flashy props but as tools that preserve, connect, and share moments.

Reno14 5G Diwali Edition: Inspired by mandala motifs and peacock patterns, this special edition brings India’s first Heat-Sensitive Colour-Changing Technology, symbolizing transformation and celebration.

F31 Series: Available in festive shades like Desert Gold, the F31 Pro+, F31 Pro, and F31 combine durability, performance, and style, making them perfect companions for everyday and festive use.

By blending product innovation with meaningful storytelling, OPPO positions its devices as companions for life’s brightest memories.

Brand Perspective: Empowering People to Shine

Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, explained the deeper meaning of the campaign:

“‘Tum Jagmagao’ reflects OPPO’s commitment to empowering people to live fully and shine from within. TThe Reno and F31 Series act as companions that capture, share, and relive moments, making life brighter and celebrations memorable.

This philosophy ties perfectly into OPPO’s brand ethos of celebrating authenticity, connection, and meaningful experiences.

Ranbir Kapoor and Jitendra Kumar on Celebrating Simplicity

Reflecting on his association, Ranbir Kapoor shared:

“‘Tum Jagmagao’ captures the essence of Diwali, the joy of rediscovering yourself in the little moments that truly matter. OPPO celebrates authenticity beautifully, and this campaign brings that alive.”

Adding to this, Jitendra Kumar said:

“‘Tum Jagmagao’ is all about embracing the simple, honest moments that make Diwali special. It reminded me that the festival is less about extravagance and more about cherishing memories that light up our lives.”

Their voices add emotional depth and relatability, making the campaign resonate with audiences across generations.

Marketing Takeaway

With ‘Tum Jagmagao,’ OPPO India demonstrates how festive campaigns can balance innovation and emotion. OPPO uses Diwali as a backdrop for self-reflection and human connection, subtly highlighting its new smartphones to deliver powerful storytelling with product relevance.

As Diwali approaches, OPPO’s ‘Tum Jagmagao’ urges audiences to look beyond material celebrations and embrace authentic connections.