Sunfeast

Sunfeast Mom’s Magic has introduced its new Ghee Roasted Nuts cookies, a product inspired by warm kitchen moments that many Indian households know well. The brand draws on the tradition of roasting nuts in ghee, filling kitchens with a familiar aroma and home cooked comfort. Sunfeast uses this packaged cookie to connect with consumers who associate ghee roasted flavours with love and care.

Cookies crafted with cashews and almonds roasted in ghee

The new Mom’s Magic variant highlights the flavour and aroma of nuts roasted in pure ghee. This technique is widely used in Indian cooking, especially during festive preparation and home style recipes. Sunfeast explains that the cookies contain almonds and cashews that undergo a ghee roasting process designed to mimic authentic kitchen practices.The cookies deliver a soft texture and warm, indulgent flavours that evoke homey nostalgia.

Roasting nuts in ghee holds cultural significance in India. It symbolises tradition, celebration and a sense of belonging. Sunfeast offers a familiar yet exciting cookie for everyday snacking and special moments.

Leadership emphasises nostalgia led inspiration

Ms Kavita Chaturvedi, BU chief executive for Biscuits and Confections at ITC Foods, passionately explains the thought behind the new launch. She explains that roasting nuts in ghee remains one of the most cherished rituals in Indian kitchens. Through Mom’s Magic Ghee Roasted Nuts cookies, the brand wants to recreate that signature warmth in every bite. She says the product evokes comfort, emotion and mom’s love, perfectly matching the Mom’s Magic identity.

New TVC uses storytelling to trigger emotional memories

To support the nationwide launch, Sunfeast has rolled out a new TVC conceptualised by Ogilvy. The film uses a hostel environment where two friends share the cookies. As soon as they taste the product, a heartfelt memory unfolds. The narrative shifts from the hostel room to a kitchen scene where a mother roasts nuts in ghee, creating a natural connection between taste and memory.

This creative transition highlights how flavour can transport people back to cherished childhood moments. The film ends with a powerful line that captures the emotion behind the product. “Maa ki yaad kaise nahi aayegi — ghee roasted nuts waale Sunfeast Mom’s Magic Cookies.”

Creative leadership highlights insight behind the TVC

Mr. Puneet Kapoor, chief creative officer at Ogilvy South, explains the inspiration behind the film. He shares that certain tastes evoke memory patterns that instantly remind people of their mother’s love. The team built the idea on this simple yet profound insight, allowing the product’s flavour story to translate into an emotional narrative.

Sunfeast strengthens emotional and flavour driven storytelling

With the launch of Ghee Roasted Nuts cookies and its nostalgic TVC, Sunfeast Mom’s Magic strengthens its position as a brand that blends emotional storytelling with flavour rich offerings. The new variant adds depth to its portfolio and invites consumers to enjoy a moment of warmth with every bite.