Speed meets style: Jasprit Bumrah backs Streax’s “Main Fast, Streax Superfast” campaign for India’s fast-paced, style-conscious consumers.

~ India’s pace icon brings his signature speed and consistency to a campaign that redefines quick, high-performance grooming~

Mumbai, 9^th December 2025 –
Streax, one of India’s leading hair colour and care brands from Hygienic Research Institute (HRI), proudly announces the appointment of Jasprit Bumrah, India’s premier fast bowler, as the product ambassador for its disruptive innovation, Streax Shampoo Hair Colour. A dynamic new campaign, “Main Fast, Streax Super-Fast,” unveils the partnership and celebrates confidence, speed, and effortless style.

Jasprit Bumrah, famous for his pace and consistency, embodies Streax Shampoo Hair Colour’s promise of speed and quality performance. His disciplined persona and mass appeal make him the ideal voice for a product built on quick, effective, high-quality results. The new TVC “Main Fast, Streax’s Superfast” showcases this philosophy in a sharp, performance led story. With him, the narrative moves beyond just convenience to smart grooming superiority – a new benchmark for modern, effortless style.

With a price point starting at ₹15 and a unique shampoo-like application that colours hair in just 5 minutes, Streax Shampoo Hair Colour is redefining what quick grooming looks like for Indian consumers. The brand leads in West, North and East India and aims to democratise hair colouring with quick, convenient, accessible solutions.

Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, shared her excitement about the association, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax delivers beauty, confidence and everyday glamour, and Streax Shampoo Hair Colour brings this promise to life fast. Consumers want instant results, and our fast formula delivers rich colour in minutes without compromising shine or quality.

Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”

Speaking on the collaboration, India’s game-changer and match-winning player Jasprit Bumrah who is represented by RISE Worldwide said, “Consistency defines everything I do — whether it’s my game or the way I present myself. I chose Streax; its Shampoo Hair Colour matches my values of speed, confidence and trusted results.
Main fast, Streax’s super-fast is definitely a vibe and sentiment that I connect with.”

The “Main Fast, Streax Super Fast” campaign runs on TV, digital and social media, showing Bumrah as Streax’s bold contemporary face of speed, style and self assurance.

About Streax:

Streax is a leading brand offering a wide range of Hair Colouring, Hair Styling, and Hair Care Products. They design their products to make hair ready to flaunt with just the right care. They aim to be the preferred brand for contemporary hair products, driving innovation, quality, and customer satisfaction. Choose Streax to enjoy shiny, and smooth hair that makes you Get Noticed.

About Hygienic Research Institute

Hygienic Research Institute Private Limited leads Indias hair skin and salon care market. HRIPL, established in 1957, has built a legacy of over 60 years, growing from a single brand promoter owned entity into a multi brand, multi category organisation backed by private equity firm Premji Invest, establishing brands like Vasmol, Streax, Streax Professional and Florozone in skin care. HRIPL delivers quality, innovative global products and services that foster growth and happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL earns Great Place to Work and Best Workplace for Innovation honours for its culture and FMCG innovation.