OpenAI

OpenAI debuts ChatGPT’s nationwide omnichannel campaign in India

OpenAI has launched ChatGPT’s first ever nationwide brand campaign in India, marking a major step in its commitment to building AI designed for the country’s diverse audiences. The campaign goes live across TV, OTT, print, digital and out of home platforms. By placing voice interactions and everyday Indian moments at the heart of its storytelling, the initiative highlights how natural and intuitive AI can become for millions of users.

The rollout follows several India first introductions that strengthen ChatGPT’s accessibility and relevance across age groups, regions and language backgrounds.

Campaign builds on India focused innovations

OpenAI has recently expanded its India offerings with features that make AI more useful in real life situations. These include Study Mode for students, ChatGPT Go, an affordable subscription tier, and IndQA, a benchmark created to evaluate AI performance across Indian languages and cultural nuances.

Each of these tools contributes to ChatGPT’s broader mission in India. The campaign uses this foundation to show how everyday users rely on ChatGPT for learning, communication and problem solving.

Films showcase real stories of learning, confidence and progress

The campaign features two narrative driven films directed by photographer and filmmaker Bharat Sikka. These stories reflect how people across India use ChatGPT for daily challenges and personal growth. The films will release in seven Indian languages. These include Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil and Telugu. This multilingual approach highlights ChatGPT’s localisation capabilities and its strength in voice based conversations.

The first film, now live, follows a young woman who uses ChatGPT to prepare for a job interview. The story captures how AI can boost confidence, improve communication and support a person’s aspirations.

Voice first approach becomes the core of the campaign

At the centre of the initiative is ChatGPT’s voice experience. The campaign communicates that users can speak naturally in the language they are most comfortable with and still unlock powerful AI assistance. This approach resonates strongly with India’s multilingual population.

Sheeladitya Mohanty, head of marketing for India at OpenAI, explains that people should not have to switch languages to access advanced technology. He shares that the campaign is inspired by real life examples of how ChatGPT helps individuals learn, create, prepare and grow in their own language.

ChatGPT Go strengthens accessibility across India

OpenAI has also expanded access to ChatGPT Go, which has been available at no cost for eligible users since early November. The promotional period allows new users to experience AI powered assistance for 12 months across web, Android and iOS.

It makes advanced AI tools more accessible to students, professionals and families in urban and emerging markets.

Multiplatform rollout ensures wide reach

The films will run across television, streaming platforms, digital channels, print and OOH to ensure a broad and inclusive reach. The campaign aims to introduce more Indians to voice first AI experiences that feel intuitive, culturally aware and genuinely helpful.