Bisk Farm

Bisk Farm has officially announced Shraddha Kapoor as the brand ambassador for Rich Marie biscuits, launching a fresh new campaign that also celebrates the brand’s 25 years in the Indian biscuit market. With this association, Bisk Farm strengthens its focus on everyday consumption occasions, especially the most loved one across India: the chai break.

The campaign highlights a simple but powerful idea: personal breaks matter. In a fast paced world, even a few minutes of “me time” can refresh the mind and bring comfort. Through this campaign, Rich Marie positions itself as a trusted part of that daily ritual.

A campaign built around “me time” and everyday comfort

The Rich Marie campaign film centres on the theme of personal breaks, showing Shraddha Kapoor during moments of solitude, creativity, and self care. Instead of a dramatic storyline, the film adopts a light and observational approach that feels natural and relatable.

Kapoor is seen enjoying a cup of chai paired with Rich Marie biscuits, presenting this pairing as a familiar everyday habit. The film highlights how these small pauses can give people a brief escape from routine and bring them back feeling recharged.

Shraddha Kapoor brings authenticity to the Rich Marie story

Shraddha Kapoor’s presence in the film adds warmth and relatability. The narrative follows her enjoying quiet time while embracing her playful side. One of the standout moments shows Kapoor dancing freely during her “me time”, making the film feel joyful and effortless without feeling forced.

This creative portrayal connects strongly with modern audiences, especially those who seek comfort in simple routines. The campaign frames Rich Marie biscuits as a companion that fits easily into daily life, whether you are working, taking a break, or simply enjoying a quiet moment at home.

What Bisk Farm leadership says about the association

Vijay Singh, managing director at SAJ Food Products (P), shared that Rich Marie stands for the belief that taking time for yourself is not a luxury but a necessity in today’s fast paced lives. He explained that me time rituals help everyone, whether it is a homemaker, a working professional, or anyone navigating a busy day.

He also added that Shraddha Kapoor represents authenticity and balance, making her the right face to bring Rich Marie’s me time philosophy to life. This statement strengthens the campaign’s central message and positions the product as more than a biscuit, but a part of a comfort routine.

Shraddha Kapoor on her “chai break” ritual with Rich Marie

Shraddha Kapoor also spoke about her connection with the campaign’s message. She shared that me time means enjoying moments that feel truly personal. She described Rich Marie as a biscuit that makes these pauses even more special.

For her, every Rich Marie bite becomes a reminder to take a moment, rejuvenate, and reconnect with the best version of herself. This personal message adds emotional depth and makes the campaign feel genuine rather than promotional.

Multi platform rollout to drive daily consumption

Bisk Farm is rolling out the campaign across television, digital, print, and social media platforms. The brand aims to increase recall during everyday consumption moments, especially tea breaks. This fits within Bisk Farm’s broader efforts to reinforce Rich Marie’s presence and strengthen its position within the Marie biscuit category.

Why this campaign works for the Marie biscuit category

Rich Marie’s chai break campaign stands out because it taps into a habit that already exists across Indian homes. Instead of creating a new moment, it strengthens an existing one and adds meaning to it. By featuring Shraddha Kapoor in relatable, calming scenes, Bisk Farm makes the product feel like a part of daily life, not just a snack choice.

With this campaign, Rich Marie celebrates 25 years by staying rooted in tradition, while speaking to today’s need for comfort, balance, and small moments of self care.