Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Saatvik Green Energy Partners with Kartik Aaryan to Promote Clean Energy
Saatvik Green Energy (SGEL), a leading manufacturer of solar photovoltaic (PV) modules, has announced its partnership with Bollywood actor Kartik Aaryan as the brand’s official ambassador.…
Maheep Kapoor Turns Tyaani Jewelry Into a Style Statement
Tyaani Jewelry, known for its exquisite craftsmanship and timeless beauty, has unveiled its latest campaign, highlighting Maheep Kapoor as the driving force behind the brand's brilliant…
Fixderma’s “Glow Like a Champion” Campaign: Neeraj Chopra Inspires Real Glow with Tomaglow
Fixderma, a leading skincare brand, has launched its latest campaign, “Glow Like a Champion,” highlighting the brand’s newly introduced Tomaglow range. Featuring Olympic gold medalist Neeraj…
Vidya Balan Joins Vasmol as the Face of Henna Crème Hair Colour
Vasmol, a trusted name in hair care for over six decades, has announced the acclaimed actress Vidya Balan as the brand ambassador for its newly launched…
Tara Sutaria Showcases Subtle Elegance and Glamour with L’Oréal Pro India and Geetanjali Salon
Style is deeply personal, and for many, it speaks volumes about individuality. For me, it has always been about a combination of subtlety, elegance, and just…
CaratLane Celebrates Sibling Love in Rakhi Campaign with Ayush Mehra and Yashaswini Dayama
CaratLane, the omni-channel jewelry brand owned by Tata, has launched a heartwarming Raksha Bandhan campaign featuring the beloved sibling duo Ayush Mehra and Yashaswini Dayama. The…
Clinikally’s New Brand Film ‘Nuskhon Ka The End’ Revolutionizes DIY Haircare
Clinikally, a leading name in expert-led skincare and haircare solutions, has launched its latest brand film, ‘Nuskhon Ka The End’, aimed at addressing the common misconception…
McDonald’s Launches Protein Plus Burgers Exclusively on Swiggy
McDonald’s India has teamed up with Swiggy to introduce the new Protein Plus range of burgers, available exclusively through the Swiggy app from July 24 to…
Farmley Gears Up for Rs 1,000 Crore Ambition with Retail Expansion and Export Focus
Farmley, the growing brand known for its healthy snacks, is on an ambitious growth trajectory as it transitions from being a digital-first startup to a leading…
Bigbasket Launches Ad Campaign Featuring Karisma and Kareena Kapoor
Bigbasket, India’s leading online grocery delivery platform, has unveiled an exciting new advertising campaign featuring the iconic Kapoor sisters, Karisma and Kareena Kapoor, together for the…
SUGAR Cosmetics Marks 10 Years of Empowering Beauty with a Nationwide Celebration
SUGAR Cosmetics, a beloved brand among Gen Z and Millennial consumers, is celebrating an exciting milestone—10 years of breaking beauty barriers and empowering women to define…
Bikaji Foods and Chaudhary Group Join Forces to Revolutionize Nepal’s Snack Market
Bikaji Foods International (Bikaji), a leading snacks brand, has entered a Joint Venture cum Shareholders’ Agreement with Chaudhary Group (CG) of Nepal. The collaboration brings Bikaji's…