Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Ibrahim Ali Khan and Tania Shroff Lead PUMA’s Iconic Speedcat Campaign in India
PUMA India has relaunched its iconic Speedcat sneaker with a vibrant, culture-first campaign starring Ibrahim Ali Khan and Tania Shroff. The campaign celebrates a generation that…
Rashmika Mandanna Becomes the New Face of Swarovski India
Swarovski India has officially announced Rashmika Mandanna as its newest brand ambassador, marking an exciting collaboration that merges contemporary glamour with youthful charm. With her widespread…
Mars Petcare tackles pet nutrition myths in India through a science-driven campaign.
Mars Petcare India has launched an impactful new campaign, 'Feed Them Like Cats and Dogs,' to address widespread misconceptions surrounding pet nutrition in India. The initiative…
Vivo Y400 Pro Celebrate Every Shade of You with Suhana Khan
Every dreamer has a unique story, and now, Vivo lets you showcase your individuality with the all-new Vivo Y400 Pro. Featuring Suhana Khan as the face…
Haldiram’s Launches ‘Do Dooni Mithaas’ Campaign for Raksha Bandhan
This Raksha Bandhan, Haldiram is sweetening the celebrations with its new campaign, ‘Do Dooni Mithaas, Itni Sweet Hai Rakhi Ki Treat’. The iconic brand has unveiled a…
boAt and Blinkit Team Up for Hilarious Raksha Bandhan Campaign “The Circle of Shaq”
This Raksha Bandhan, boAt has teamed up with Blinkit to bring a hilarious twist to sibling dynamics with their new campaign, "The Circle of Shaq". The…
Get Brighter Skin in Just One Wash with Garnier Serum Facewash and Anushka Sen
Achieving brighter skin has never been easier, thanks to the Garnier Serum Facewash. With just one wash, you can experience instant brightening effects, giving you radiant,…
Celebrate Rakhi with Zepto and Unwrap Surprises with Kalesh Cards
This Raksha Bandhan, Zepto is embracing the hilarious truth about sibling relationships with its unique Kalesh Card campaign. While love is often celebrated between brothers and…
Rakhi Feels Better with Grooming Gifts from The Man Company
'SThis Rakhi, show your brother just how much you care by gifting him something that goes beyond the traditional. Some bonds deserve more, much more. The…
Digitek Microphones Present the Ultimate Creative Experience with Rohit Saraf and Janhvi Kapoor
'sIn today’s world, where clear communication and high-quality audio are essential for creators, Digitek Microphones have emerged as the go-to solution. Whether you're creating engaging content…
Flipkart’s ‘InvoiSIS’ Campaign Gives Sisters the Chance to Bill Their Brothers for Rakhi Favors
This Rakshabandhan, Flipkart has introduced an innovative twist to the traditional Rakhi gifting with its new campaign, InvoiSIS. This campaign encourages a more thoughtful and fun…
Intel India Reboots a Classic with ‘Papa Kehta Hai’ for the AI Generation
Intel India, in collaboration with Dentsu Creative Isobar, has launched a new campaign titled ‘Papa Kehta Hai’, aiming to redefine the role of personal computers in…