Author
Jhanvi Kotian
The strategists and writers at Mad About Marketing, writing up what we see in the work every week.
Summercool Launches First TVC with Ajay Devgn as Brand Ambassador
A Milestone Campaign for Summercool Summercool, one of India’s leading home and kitchen appliance brands, has launched its first-ever television commercial (TVC), marking a significant milestone…
Himesh Reshammiya Revives Ravi Kumar Avatar for KFC’s Epic Savers Campaign
Ravi Kumar Returns with Swag After a blockbuster pan-India music tour, Himesh Reshammiya has returned to the spotlight, this time in his unforgettable Ravi Kumar avatar…
Karan Johar’s Tyaani Jewellery Redefines Men’s Jewellery with Jim Sarbh
Tyaani Jewellery Marks a Bold New Chapter Tyaani Jewellery by Karan Johar has unveiled its latest campaign, Forces of Tyaani, featuring actor Jim Sarbh as its…
Sunsilk Ushers in a Bold New Era with Mohan Sisters in Record-Breaking ‘Nachdi Kudi’
Sunsilk Rebrands for a Modern Generation Sunsilk, the iconic haircare brand, has entered a bold new chapter with a refreshed identity and a cultural celebration. The…
Urban Company’s New Campaign ‘Chhote Sapne?’ Celebrates Service Professionals as Entrepreneurs
Shifting the Narrative on Entrepreneurship Urban Company has launched the fifth film in its Dignity of Labour series, titled Chhote Sapne?, created in collaboration with Talented…
Levi’s Appoints Alia Bhatt as Global Brand Ambassador
Levi’s Embraces a New Fashion Era Levi’s, the iconic denim brand, has announced Alia Bhatt as its new Global Brand Ambassador. The collaboration comes at a…
Kotak Life Celebrates 25 Years with Inspiring Brand Film
Kotak Life Marks a Milestone Kotak Mahindra Life Insurance Company Ltd. It celebrates 25 years of empowering Indian families with financial security and helping them…
Sprite’s New Campaign Brings Spice and Fizz Together with Sharvari and Sunil Grover
Combining Spice with Fizz Sprite has launched a vibrant new campaign titled “Spicy ko de Sprite ka Tadka”, capturing the essence of India’s passion for spicy…
Nykaa Fashion’s “Kaha Se?” Campaign with Ishaan Khatter & Shanaya Kapoor
Celebrating the Spirit of Festive Fashion with Nykaa Fashion As the festive season approaches, Nykaa Fashion has launched a new campaign featuring Bollywood stars Ishaan Khatter…
NIVEA Launches New Campaign with Taapsee Pannu for Upgraded Body Milk
NIVEA India has unveiled its latest campaign starring Taapsee Pannu, promoting the newly reformulated NIVEA Body Milk. The upgraded body lotion delivers 72 hours of intense…
Birla Opus Paints Celebrates Ganesh Chaturthi with Heartwarming Digital Film
This Ganesh Chaturthi, Birla Opus Paints, a part of Aditya Birla Group's Grasim Industries, brings alive the festive spirit with a new digital film. Rooted in…
Parle-G Celebrates Onam with a Heartwarming Message of Togetherness
Parle Products has launched its new Onam campaign, “Jo auron ki khushi mein paye apni khushi, Parle-G, G Maane Genius”, highlighting the festival’s true spirit of…