Summercool Launches First TVC with Ajay Devgn as Brand Ambassador

A Milestone Campaign for Summercool

Summercool, one of India’s leading home and kitchen appliance brands, has launched its first-ever television commercial (TVC), marking a significant milestone in its brand journey. The campaign, titled “Summercool, Life Banaye Wonderful”, features Bollywood superstar Ajay Devgn as the brand’s ambassador. The TVC also includes veteran actor Govind Namdev in a supporting role, adding depth and relatability to the storyline.

This marks Ajay Devgn’s first TVC appearance for Summercool, reinforcing the brand’s positioning as a trusted name in the Indian home appliance market.

Showcasing Everyday Comfort and Reliability

The 30–40 second film captures relatable household moments, showcasing how Summercool’s range of appliances enhances daily life with comfort, durability, and affordability. The ad emphasizes the reliability of Summercool products, while also highlighting their innovative features designed to make modern living easier.

The campaign portrays real family scenarios, building emotional connection with viewers and positioning Summercool as part of everyday Indian homes.

Ajay Devgn Brings Trust and Strength to the Brand

Ajay Devgn, one of Bollywood’s most respected and dependable stars, seamlessly aligns with Summercool’s core values of trust, strength, and reliability. His endorsement adds weight to the brand’s promise of delivering high-quality, affordable, and long-lasting appliances.

Ashutosh Gupta, Sales & Marketing Director at Summercool Home Appliances, explained:
“We’re thrilled to launch our first TVC with superstar Ajay Devgn as the new face of our brand. His persona resonates with our core values of reliability and trust, especially when it comes to our coolers.

This alliance deepens our bond with customers and reaffirms our commitment to simpler, more enjoyable living through innovative, affordable solutions.

Designed for Families Across India

The campaign focuses on real, family-oriented storytelling that is aspirational yet relatable. By featuring common household experiences, the ad resonates with a wide audience across different age groups and geographies. Summercool positions itself as not just a functional brand but a companion that makes life more comfortable and enjoyable.

Multi-Platform Rollout for Wider Reach

To maximize visibility, the campaign will air across leading national and regional television channels, ensuring reach in both metro and non-metro markets. In addition to TV, Summercool is backing the campaign with a strong digital presence, ensuring millions of households across India engage with the brand online.

This multi-platform strategy reflects the brand’s ambition to expand its presence and build stronger customer trust across diverse consumer bases.

Summercool reinforces its brand identity as a reliable, affordable, and innovative home appliance brand with its first-ever TVC featuring Ajay Devgn. The campaign blends family moments with star power to reinforce the brand’s promise of making life “wonderful” for Indian households.